·The Chinese market is the largest single market in Cadillac for the first time
With the rapid growth of Cadillac in China in the past year, the largest market for Cadillac in January has been transferred to China.
As a veteran American luxury brand, this local market in the United States has been Cadillac's largest single sales market. However, with the rapid growth of Cadillac in China in the past year, the largest market in Cadillac has been transferred to China in January this year. It marks the first time in the history of the brand that sales in an overseas market have exceeded local sales.
According to the latest news, in January 2017, Cadillac sold far more than the United States in the Chinese market, which is a milestone achieved by GM's luxury car brand. Cadillac sold 18,000 new cars in the Chinese market in January, a year-on-year increase of 116%. At the same time, the US market sold 10,300 units, which did not rise and fall. This makes China surpass the United States for the first time and become the world's largest market for Cadillac.
In January, Cadillac sold a total of 29,800 units worldwide, a year-on-year increase of 44.2%, while sales in China accounted for 60%. As a replacement for the SRX, the XT5, which was just launched last year, has become the main driver of sales growth. The XT5 model sold 11,900 vehicles worldwide in January, an increase of 51.7% year-on-year, accounting for more than 40% of total sales.
This of course is inseparable from the rapid growth of Cadillac in China last year. In 2016, Cadillac sold 118,000 units in China, an increase of 47.5% year-on-year. It successfully broke through the 100,000 mark and was only one step away from the second-line luxury brand leader who was occupied by Jaguar Land Rover for many years. Cadillac has grown in global sales. 11%, a 30-year high, second only to the 170,000 in the United States. According to the financial report, Cadillac's sales in the United States decreased by 3% last year.
It is not too late for Cadillac to enter China. Since the launch of SAIC General Assembly in 2009, the localization process has begun. However, in the second-line luxury brands, this presidential car brand from the United States has been in the market for a long time. Midstream level. Until the listing of XTS in 2013, product positioning began to gradually become clear, and the brand image began to be gradually established. Compared with the past ten years that have passed away, Cadillac, who has caught the late episode, has come to the present day and is finally on the right track.
However, in 2016, Kaidi was like Maesaton, and sales continued to slam the second-tier luxury brand. Since the second half of 2016, Cadillac has increased by more than 50% for five consecutive months. In November, the increase was as high as 161.5%, and the monthly sales volume reached 13,606 units.
At the beginning of 2016, the exclusive Cadillac factory in Jinqiao, Shanghai was officially put into operation. Cadillac President Johan de Nysschen said that almost all automakers in China are discounted, especially after the rise of low-end vehicles in China, and more Chinese automakers are trying to reduce costs and price.
According to SAIC GM's plan, more than 95% of Cadillac's models will achieve local production by 2018, and strive to increase its market share in China's luxury car market to 10% by 2020. At present, Cadillac's domestic models in China include ATS-L, XT5, XTS and CT6.
Following the launch of the CT6, the first large luxury sedan, Cadillac will launch six new models, covering all levels of cars and SUVs. According to the development process of GM's localization, five new cars are expected to be made in China.
The new product plan includes a small SUV, a compact SUV XT3 and a new medium to large SUV XT7. The launch of three new cars is expected to be in 2020, 2018 and 2019. In addition to the medium-sized luxury convertible, CT2, CT3, XT2, XT3 and XT7 are expected to be made in China. There is also an MPV model.
According to Nysschen, “In 2016, Cadillac's global sales set a new record in the past 30 years. Cadillac will continue its strong sales growth in 2016. We see that Cadillac's sales are breaking through, especially in China. For sustainable development, China has become Cadillac's primary growth engine."
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