How to distinguish between new cars, new cars, modified funds, small changes...

Recently, seeing the problem of a netizen, he liked the Mazda CX-5. Sometimes more confused. Some reports called 2015 models, while others said 2016 models. And said that foreign 2015 models increased the small area collision safety factor. Want to understand the change situation.

This is a very real problem: Many small changes and annual upgrades do not clearly account for specific changes. This problem exists in joint venture vehicles, and more commonly lies in autonomous vehicles. Why does this happen? I think the reasons are:

First, the product departments of independent brands are usually more frequently and continuously modified (modification is not equal to improvement) than joint ventures and imported brands. Sometimes even the marketing and sales departments are not clear about what they have changed, and they are unable to accurately correspond to the publicity. action.

2. Regardless of joint ventures or autonomous vehicles, in addition to the products that have been upgraded year by year, there are also some models that are degraded year by year. Older cars usually have to lower their prices and lower their positioning, so these “downgraded” cars are usually not easy to promote high-profile publicity, and many of them are “quietly” sold.

Third, what are the "new", "new", "new generation", "mid-term change", "small change" ... ... domestic manufacturers are generally chaotic, there is no unified view of the media, and some are deceived, the old car Or is it not a very new car that is hard to say as a "new car"? It is confusing to deceive consumers.

Similar old sayings such as the “new generation” are common in China.

So what should be called? I think that the United States, the most mature automobile market in the world, has taught us a form that we can learn very much from. It is "the year."

When Americans call a car, they must add a year before the name of the car. For example, 2016 Toyota Camry. The previous year is the year. The year is the most scientific index used to distinguish the "iterative version" of a car, because the shortest improvement of the car, the change cycle is one year, and rarely less than a year (domestic independent brands sometimes still have) .

The U.S. industry usually refers to the new car launched in the year as the next year's model. For example, regardless of whether the car was launched in the month of 2015, it is usually said to be the 2016 model. Although it is a little dishonest, it allows consumers to know what they are buying when they buy a car is the latest, all happy (this is a bit like when I used to do magazines, are listed on the February issue in early January).

A screenshot of the American car website, where all car models have a clear year identification

With this year's car logo, many problems have been solved. For example, at the beginning of this article, the CX-5 is a mid-term minor change in the country. In foreign countries, the CX-5 is called the 2015 model because it is a change made in 2014. This is quite different from previous years. In addition to configuration adjustments, there are also improvements in the body structure that involve safety.

However, in China, manufacturers generally only use the "new" or even "new" to deceive consumers. In short, I am the latest (facts are not yet), you buy it. It's not as clear as the difference between different years in foreign countries, especially the invisibility of body structure and power system adjustments.

The general rule of the year is that it can promote the careful "confessions" of manufacturers for product changes, and can also strengthen the media's awareness of "forcing supply" for different types of products. Even tests such as C-NCAP can test more models of different models (they make more money and cough) to encourage manufacturers to improve safety performance more frequently.

The common annual rule also helps sort out the used car market data, so that each old car has its own unique name, helping consumers to more easily identify and select models.

The law of the year is a long-established general rule for the industry. I do not know how many years the United States will use to form this industry practice. However, we should use the year as soon as possible so that we can see the effect after three to five years. This can start with the media and refuse to follow the words “new”, “new”, “reform”, and “upgraded” used by the manufacturers, using only the “2015 model” or the simpler “2015 ***”. This is clear and simple.

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