Heavy machinery companies need to work hard

According to reports, due to the fall in domestic demand, the growth rate of industrial output value of the heavy machinery industry fell from 30% and 26% in 2010 and 2011 to 15.4% in 2012, and the growth rate in the first quarter of this year continued to decline. From high-speed growth to medium-rate growth, the industry that has dropped significantly earlier than the machinery industry lags about half a year.

However, exports continued to maintain a good trend. Among them, traditional export products still maintained market share and grew steadily. Large-scale mechanical equipment, metallurgical machinery, mining machinery, large-scale bridges, gantry cranes, bulk material transport equipment and spare parts are exported to all regions except Europe.

The economic efficiency and ordering both fell. In 2012, the profit rate of the main business income of the entire industry decreased by 1 percentage point from last year. In the first quarter of this year, the profit rate continued to decline.

The reasons for the decline in efficiency are as follows: First, due to lack of tasks, leading to the competition between sales prices of enterprises; Second, the increase in accounts receivable, including metallurgical machinery accounts receivable accounted for nearly half of the sales value of this type of products; Third, the acceptance bills paid by the owners Larger proportions; Fourth, large-scale heavy machinery metallurgical machinery, wind power, nuclear power and other products, the proportion of the total output value, profit is too large, the decline in market demand, not only affect the output value, but also a substantial decline in profits.

In addition, orders have also declined. Since the middle of 2011, the ordering situation so far has not seen any significant improvement. Accumulated orders in the industry fell by 7.4 percentage points year-on-year, and orders for metallurgical machinery fell even more. The increase in mining machinery and material handling machinery fell by more than half. Some small and medium-sized enterprises that produce large road and cargo products are nearly closed, but orders for some advantageous enterprises and superior products can meet the production needs in the first half of this year. Some companies have tasks in this year.

Fixed asset investment maintained high growth In 2012, the growth rate of completed fixed asset investment in the industry was 43%, an increase of 7 percentage points over the same period of last year and an increase of 19% over the machinery industry. The first quarter of this year increased by 40% year-on-year, 23% higher than the machinery industry.

Some enterprises have carried out technological transformations, new equipment, and production lines for the new production technology, new production organization methods, and new product production needs. They have turned to the connotation of development, and the investment is benign. However, some enterprises outside the industry have seen the continued development of mining machinery, materials handling machinery, and large-scale castings and forgings in recent years, and they are adjusting their product structure, extending the industrial chain, and seeking new growth points, compared to their industries where the growth rate is fast. Under the slogan of bigger and stronger slogans, they have entered, especially large-scale, extra-large heavy-duty mining dump trucks, mining hydraulic excavators, coal mining machines, crushers, tunnel joint roadheaders, bulk material equipment, and large-scale castings. Forgings and other product areas have entered together, one after another with generous, high investment arrays, industry investment growth has been elevated. Although the entry of some well-known enterprises has brought new management, management, and development concepts to the industry and promoted the progress of the industry, it has also caused problems such as an excessive increase in production capacity, intensified market competition, the opening of capabilities, and high investment returns.

The relevant person in charge of the association in a more severe situation for the year believed that overall, 2013 will be a more severe year for the heavy machinery industry. According to the current ordering situation of some key enterprises, only a small number of enterprises have ordered to meet the annual orders, and the varieties are not balanced, and some order contracts have poor security. The difficulties in the production and operation of the whole industry have increased. In the first half of the year, the possibility of continued decline may not be excluded Even if the macro-economy has picked up, according to the law that the heavy machine industry should be later than other pre-industry industries, it must be changed in the later stages. It is expected that metallurgical machinery will continue to decline, and negative growth may occur; the growth rate of mining machinery is the same as that of the previous year, and material handling machinery has increased during the middle and later years. The annual growth rate is around 10% to 12%, which is lower than 2012. Due to uncontrollable factors such as labor, energy, capital turnover, contract withdrawal, etc., the benefits continue to decline. Exports still have room to maintain a slight growth.

The source stated that since the beginning of last year, the status quo of the development of heavy machinery has attracted the attention of the old leaders and old comrades of the former Ministry of Machinery and made many good suggestions. Some companies have also embarked on a new round of development and have achieved effective results. Comprehensively, everyone's suggestions are that the development of the industry in 2013 should be based on transformation, upgrading, integration, and energy-saving emission reduction to promote the stability and health of the heavy industry. development of.

Faced with the severe situation this year, on the one hand, we must do a good job in this year's production and management work, carefully review the contract, avoid the growth of accounts receivable, prevent the increase of financial expenses, and ensure the safe operation of the enterprise; on the other hand, we recommend that enterprises use this opportunity to seize the system, Improve the management and technology, arrange trials and experiments for new products and new processes, and keep a low profile and raise the strength. What needs to be explained is that in the future, the market competition is fierce, and the survival of enterprises is mainly focused on individualized products in market segments. These are mainly supported by technological research and development. Profits are too low, affecting investment in science and technology, and in the long run, companies will lose their stamina and be affected by peers. Catch up.

The transformation and upgrading focused on scientific and technological innovation Li Jing pointed out that in the long run, the heavy machinery industry will seize the strategic opportunity of China's transition, take the integration of the two as the starting point, aim at energy conservation and emission reduction, and upgrade with the upgrading of traditional products. Points to achieve enterprise transformation and upgrading.

The direction of transformation is the change of the format, mainly from the production and sales type to the modern manufacturing service type; followed by the product sales method, from the single product to the mechatronic product, from the provision of single product to the complete set of equipment, from the single product Turning to a full set of solutions, hardware and software are sold together. Third, the transformation of growth methods is shifting from extensive production that simply gains benefits from scale-up to a modest scale with lean production and brand gains.

Important aspects of the upgrading of the heavy machinery industry are upgrading of products, upgrading of manufacturing processes and equipment. China's energy and raw material industries have reached a considerable scale. However, these industrial productions have a greater and greater negative impact on the environment. The disasters caused to people's livelihood will become more and more serious, and energy-saving and emission-reduction and emission reduction will become increasingly demanding. Most of the main equipment of these industries are provided by the heavy machinery industry. Therefore, accelerating product upgrades, providing energy-saving and environmentally-friendly products, complete sets of equipment and systems, and a full set of solutions are our response to the new government “Beautiful China The call for urgent needs to be resolved.

He believes that the upgrading of heavy machine products is mainly in the production of product consistency, product-to-market adaptability, advanced product performance, and the complete set of process equipment.

Recently, some companies have achieved remarkable results in terms of transformation, upgrading, integration, and energy conservation and emission reduction, which has improved ergonomics and ensured product quality. The function of some of the test beds built in the laboratory is to simulate the conditions of use and to study the products. The best design plan; the other part of the test bench function to do the product of the material, parameters, life test, in order to obtain independent intellectual property rights technology and upgrade products. It can be seen from this that, driven by the sense of crisis, the company's internal dynamics have promoted technological progress.