· China's auto user satisfaction index hit a new eight-year low
China Quality Association and National User Committee released on the 27th, China's auto industry user satisfaction evaluation results show that China's new energy vehicle user satisfaction level of 75 points, an increase of 10 points, but the automotive industry user satisfaction index fell by 2 points. Set the lowest level in the past eight years.
The evaluation results show that the private user satisfaction of new energy vehicles is higher than that of commercial users, and the increase of private cars is the main reason for the improvement of new energy vehicle users' satisfaction. However, the complaint rate of new energy vehicles is still as high as 22.6%, which is 8.6 higher than that of fuel vehicles. percentage point. The user is mainly dissatisfied with: short battery life, troublesome charging, fast power consumption in winter, poor body assembly, etc. For start-up and acceleration performance, users believe that new energy vehicles are better than fuel vehicles.
It is worth noting that since 2012, China's auto industry user satisfaction index has begun to fluctuate downwards, this year only 77 points; quality and brand image contribution rate of satisfaction as high as 88%, and the impact coefficient of perceived value on satisfaction Compared with the same period of last year, it has dropped by 12%. The user's personalized demand for automobiles is getting higher and higher. The data of the evaluation shows that the perceived quality and expected quality of the users are still 2.3 points.
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