·Automobile parallel import pilot is a useful way to ask for directions

Parallel import of cars or the removal of "gray identity". It is reported that the pilot program for parallel import of automobiles drafted by Shanghai Waigaoqiao Automobile Trading Market has been reported to the Ministry of Commerce for review. Once it is opened, it will open another channel for imported cars to enter the domestic market. The market price of imported cars is expected to drop by more than 15%.
At the moment, brand licensing is still the mainstream sales channel for imported cars. Moreover, almost all imported car manufacturers have granted the general agency rights to their own wholly-owned companies or absolute holding sales companies, and easily maintain high pricing strategies. To put it bluntly, the parallel import of cars is a natural framework for jumping out of this, and traders who are not authorized to license another way to purchase overseas cars for domestic owners. It can be said that the parallel import mode of the car is equivalent to a crack in the monopoly chain of imported car sales. Although its sales volume is small, it does provide a new way for the majority of car owners to purchase imported cars at a low price. But unfortunately, many parallel imports of cars are still on the edge of the law, and the growth space of relevant traders is seriously frustrated. In this regard, the report of the parallel import pilot program of automobiles has opened the window of hope for the unloading of “parallel imports” of parallel imported cars, which is conducive to promoting fair competition and healthy development of the imported automobile sales market. The audit results have received much attention from the industry.
However, it should be pointed out that parallel imported cars were originally designed and developed for the Chinese market. These imported cars need to be adjusted for external dimensions, turn signals, vehicle identification codes, product signs, and local oil and road condition adaptability. If the modification is not in place, it may not be possible to successfully check the car in China. More critically, the after-sales service weakness of parallel imported cars has not improved. Existing traders are generally weak in capital strength and unclear about future policy expectations. They are often weak or unwilling to make large investments in maintenance services. The brand dealers will shield the parallel imported cars without the "three guarantees" guarantee from the free service scope. For example, a few years ago, BMW Company ignored the global joint guarantee commitment and asked the Chinese dealers to stop the after-sales service for BMW's American standard cars. . These two "hard injuries" make it difficult for consumers to get the care they deserve, and also block the effective expansion of the parallel imported car sales market.
In fact, parallel imports of cars are quite common overseas. For example, Japanese parallel importers have specialized industry associations that provide full-service services for vehicle clearance inspection, maintenance, and publicity. At the same time, the relevant Japanese regulations require that the general distributors of multinational automobile manufacturers set up in Japan should provide after-sales service for parallel imported cars; each parallel imported car will be separately certified. As a result, parallel imported cars in Japan have enjoyed perfect service guarantees and played a squid effect on the orderly operation of the entire automobile sales industry. It can be seen that the smooth flow of parallel imports of automobiles not only requires policy release, but also requires the relevant departments to build a new institutional framework to escort. It is worth mentioning that Shanghai plans to set up a free trade zone import and export automobile trading center, which will integrate credit file management and service resources for parallel import auto manufacturers, and set up a claim fund to solve the problem of three guarantees and recalls, thereby extending follow-up services. The platform, these ideas are quite similar to the Japanese experience and worth looking forward to.
Overseas practice has shown that the appropriate liberalization of parallel imports of automobiles is a good medicine to break the monopoly of the industry, and should be broken as early as possible in China. To put it bluntly, the rational application of this trade method will also be beneficial to tapping the potential of domestic consumption. At the beginning of this year, South Korea launched a new policy of “parallel import”, which drove the price of imported goods to drop sharply. In this regard, the pilot of China's parallel imports of automobiles will be a useful way to ask for directions.

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