"Less car rental" expands six cities, and the time-share car rental model is highly favored

On October 16, China's earliest mobile self-service car rental service, the "Little Car Rental" company, will be expanded to six cities by the end of October. According to the person in charge of the company, the self-service car rental model in Beijing, Wuhan and other cities was favored by all parties. Since the on-line, all data has grown rapidly. As of September 2014, the number of platform users has reached more than 100,000. This month's preparation will expand the scope of business to Shenzhen, Hangzhou, Suzhou, Nanjing, Chengdu and other cities.

According to another report, "a little car rental" has officially started A round of financing. Recently, it has entered into a strategic cooperation relationship with auto OEMs such as Shenlong. In the future, it plans to supply approximately 10,000 vehicles. In a number of cities, it will receive bulk supply of its new department cars. Except for the 10 cities that have already been developed, they will reach the end of the year. The scale of the layout of the 25 cities, the number of vehicles in the number of vehicles and regional service capacity has entered the fast lane.

According to the data monitored by the Foresight Research Institute, from 2005 to 2013, China's automobile operating lease market has increased year by year, with a compound annual growth rate of 25.125%. In 2012, the scale of the automobile operating lease market was approximately RMB 24 billion, a year-on-year growth rate of 9.09%. Compared with the U.S. $24 billion market, China's car rental market is only 16.67% of that of the United States. Comparing the development status of the overseas car rental industry, China's car rental market is also the fastest growing market in the world. The prospects for the future development of China's car rental industry are consistently positive in the industry. The recent listing of China’s largest car rental company, Shenzhou Car Rental, on the 19th in Hong Kong is a good example. The first day of listing was highly sought after by investors, which rose by 28.94%. In the A-share market, stocks related to the car rental concept also performed strongly. For example, after the announcement of the tens of millions of investment in "Little Car Rental", the stock company's stock price nearly doubled in less than two months, and recently it has shown a strong adjustment trend. Other car rental concept stocks such as Johnson & Johnson Holdings, Nanjing Zhongbei, Haibo shares, etc. have also gained considerable gains this year. Under the background of rapid integration of the mobile Internet into daily life, travel services based on smart mobile terminals will become new hot spots for investment and new business growth points in the future.

Since getting the previous round of Pre-A financing, the monthly growth rate of the number of users and orders in the “Little Car Rental” in the third quarter has exceeded 100%, and the number of platform vehicles has exceeded 1,000. The difference from other online car rental platforms is that the standardized service is its advantage. The vehicles used for the “Less Car Rental” are regular lease-based vehicles, and the security is more secure. A number of investment institutions are very optimistic about the good growth of “a little car rental” and expressed great interest in this round of A financing.

The advantage of “a little car rental” lies in its own research and development of mobile Internet, smart car terminal and car sharing system. This is the only domestic mobile phone switching door, RFID smart card control, precise mileage monitoring, car key monitoring, and fuel card. Remote control car networking system such as monitoring and password unlocking. As the official car of the 2013 East Asian Games and the official car partner of the 2014 National Two Conferences, the debut of “Little Car Rental” was widely acclaimed.

“Lot Car Rental” is based on Internet thinking and advocates a car sharing model. It also took the lead in proposing the concept of “time sharing, self-service, and side”. Time sharing refers to hourly rental of car rental, which can better meet the needs of short-term rental users. The car rental process is completely based on the mobile phone, without the need to pay for the cost of labor services. By the side you mean the vehicle is on your side. It takes only 3-5 minutes to find the vehicle closest to you. Compared to the traditional way of picking up and returning a car, the “Little Car Rental” procedure is very simple. People simply select a vehicle and make an appointment through telephone, computer or mobile phone network, and then use it conveniently at any sharing point in the city. Vehicles, and not limited by time. Recently, "Car Rental" has launched many first-time promotions such as free car rental and commuting packages. This highly efficient and environmentally friendly car sharing mode will surely lead the trend of socialized car use.

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