Domestic lighting brands have been rapidly established in recent years.
As an important lighting production base in the world, China's lighting products can be described as diverse. Domestic lighting brands have been rapidly established in recent years, and naturally, more and more professional lighting stores have emerged. However, although there are many lighting stores in these professions, they generally have many problems. For example, for most store operators, their brand awareness of lighting is not strong. Many lighting stores still follow the traditional rental-only operating model, and are not very concerned about other aspects of the lighting buyer, such as the brand. In addition, some of the store operators are not strong enough to adapt to the changing changes in the economic environment. When the economy is good, they only think about how to increase rents. When the economy is depressed, they cannot share the same boat with the sellers. There is no clear development plan and appropriate Store management mechanism. According to the operating model of the relatively successful building materials store, Xiaobian believes that today's lighting store operators should do the following to achieve long-term development. First of all, operators of the lighting market must have an effective management mechanism that is suitable for the development of the entire store. As a party providing a store, effective management is naturally the key. In terms of management, it must involve product quality, brand building and after-sales service. The embodiment of all product quality, the establishment of brand image, the perfect handling of after-sales service, and the spread of reputation must rely on a series of fine management foundations. After all, for the store, the presence of a good brand image is the key to attracting customers. Secondly, this is also a problem that any store must pay attention to, that is, service. Good service can attract more customers and build good relationships with customers. The reason why many stores lack a repeat customer is because the service is not in place and there is no stable relationship with the customer. For the service, the store can learn from the IKEA and other supermarket-style service methods, and reach a unified agreement with the merchants to provide one-stop service for product display, purchase and after-sales, and gradually improve the management and marketing capabilities of operators and merchants. Can enhance the overall image of the market. At the same time, we must pay attention to creating a store image and brand image, and do a good job. Finally, what the store needs to do is to operate with integrity. Many stores today are eager to expand the market and increase sales to carry out false marketing. For example, deliberately increase the price, and then carry out various marketing models such as discount sales and coupons for consumers. This kind of self-smart way can only be counterproductive, not only can not attract consumers, but will quickly reduce the goodwill of the store in the hearts of consumers. Although the development of e-commerce is now unstoppable, it has suffered a lot of traditional stores. However, what consumers want most is the ability to see the most authentic products with the most authentic experience. Therefore, the store must insist on doing itself and improving its ability to survive the current fierce competition.
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