May car market continues to decline, luxury car anti-season sales

Following the decline in China's auto sales in April, the chill in the auto market in May was hard to reduce. Yesterday, the National Passenger Vehicles Association and the China Automotive Technology and Research Center all stated that the auto market continued to slump in May. Rao Da, Secretary General of the National Passenger Vehicle Market Information Association, said that the situation in the auto market will become more severe in the coming months and the market will continue to decline until the first quarter of next year. After April or even next year, the Chinese automobile market may see a significant rebound from the same period last year.

According to data from the two major institutions of negative auto market growth in May, the auto market performed less than in April this year. According to data from the China Automotive Technology and Research Center, national vehicle sales in May were 1,194,700 vehicles, a decrease of 13.95% from the previous month and a year-on-year increase of 29.74%. Among them, the output of passenger vehicles was 959,700 units, a decrease of 12.92% from the previous period and a year-on-year increase of 18.95%. Sales volume was 885,800 units, a decrease of 10.85% from the previous period and a year-on-year increase of 25.02%.

Yesterday, Rao Da, Secretary-General of the National Passenger Vehicle Market Information Association, said, “Although compared with April, the May year-on-year and month-on-week workdays were one more day, but the sales volume of passenger vehicles fell sharply. In May, the entire The automotive market has shown negative growth.” According to data provided by the National Passenger Vehicle Market Information Association, the sales of general passenger vehicles in May this year were 101.18 million, a decrease of 6.1% from the previous month. Sales volume of passenger cars, MPVs, SUVs, and narrow passenger cars all fell significantly. Mini-buses were the only two types of declines, with monthly sales of 151,900 units, a sharp decrease of 14.8% from the previous quarter and a 14.6% year-on-year decline. Narrow sales of passenger vehicles in May totaled 859,900 units, a decrease of 4.3% from the previous quarter.

Zhao Hang, director of China Automotive Technology and Research Center, pointed out that the main reason for the auto market's bid farewell to high growth was the collective withdrawal of multiple stimulus policies. Rao Da said that "the market demand is weak, oil prices are at a relatively high level, public vehicle management and further strict three-time publicity measures have led to a small contraction in the auto market." Chen Jiaohong, deputy secretary-general of the China Automobile Dealers Association, said that the auto industry began to enter a rational return era.

When talking about the future situation, Rao Da pointed out that “the most difficult period of the auto market has not yet passed. It is expected that although the narrow passenger car in June is slightly higher than that in May, the cumulative market growth rate of passenger car retail sales in the first half of the year may be less than Half of 2008." 2008 was the winter period of the last car market.

Hu Maoyuan, chairman of SAIC Motor, said: “The market began to grow steadily from the first two years of high-speed growth, that is, to a level of about 10%. We expect annual sales of about 20 million vehicles, an increase of about 10% year-on-year.” Rao Da pointed out that the situation in the auto market will become more severe in the coming months and the market will continue to decline until the first quarter of next year.

The more luxurious the more hot it is worth noting is that the imported luxury car market rose sharply. Relevant data show that in April of this year, the number of imported vehicles was 66771, an increase of 34.1% year-on-year. Imported luxury cars led the increase in the imported car market, and the cumulative sales volume of super-luxury cars increased by more than 92% year-on-year; the amount of ultra-luxury licenses doubled in the previous 4 months.

Wang Cun, Marketing Manager of China Imported Automobile Trading Company, pointed out: “In the product market, in April, imported cars were sold with 25,203 vehicles, an increase of 39% year-on-year. Among them, the growth rate of large-scale, compact, and small-sized cars surpassed the overall growth rate of the car. The growth rate of small cars is the highest, reaching 203%; medium and large cars are the only negative growth models, down 10% year-on-year.” The three luxury cars jointly drive the imported small car market, of which Mercedes’s smart growth is as high as 441%, and the newly-listed Mercedes-Benz A There are 605 cars on the class vehicle. It was also learned that 38,143 imported SUVs were sold in April, an increase of 31.4% year-on-year, and the largest SUVs grew fastest.

The more luxurious the more hot the car has become the trend of imported cars in China. In April of this year, the ultra-luxury brand became one of the major forces driving the imported auto market. The year-on-year growth was much higher than that of ordinary luxury brands and basic luxury brands. The ultra-luxury brand reached 260 vehicles in April, an increase of 92.6% year-on-year; the number of luxury brands on board was 42,143, an increase of 47.3%; the number of ordinary luxury brands on board was 24,368, an increase of 15.8%. Wang Cun said, “The leader of the ultra-luxury brand is Rolls-Royce Gust. In April of this year, Gust came up with 65 cars, which accounted for 50% of the extra luxury increase.” It is also understood that BMW, Mercedes-Benz, and Subaru is ranked in the top three luxury brands; Lexus ranked sixth.

After sustained high growth, luxury car companies are generally more optimistic about the Chinese auto market. Mercedes-Benz China executives stated that as China's millionaire team grows further, market demand will continue to grow in the future. A few days ago, the Boston Consulting Group stated that in 2010, China’s 1.11 million families had assets of more than 1 million yuan. The number of Chinese millionaire families has increased by nearly one third compared to the same period last year, ranking third in the world. Ranked after the United States and Japan. In addition, the number of households with more than US$100 million in household assets in China ranks eighth in the world.

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