·The market size of 700 billion yuan car dealers accelerate the market after the gold rush

Relevant surveys show that the size of China's automobile aftermarket will reach 700 billion yuan this year, and the market potential is huge. At the same time, China's auto market sales have entered a stage of low-speed growth. The fierce competition in the automotive market is forcing automotive marketing to shift from a heavy-duty market to a service-oriented market, and these changes are bound to drive changes and innovations in automotive marketing.
In fact, in recent years, with the prosperity of the automotive after-sales service market and the diversification and individualization of the service demand of the owners, the debate on the aftermarket service of the automobile has been widely concerned by the industry. At present, some new regulations and new policies that have deeply affected the development of the automotive aftermarket have been implemented, and car companies and dealers are experiencing strategic adjustments from sales-oriented to service-oriented. Under the after-sales service model and the diversified trend of channel products, the expectations of car owners for after-sales service have also changed dramatically.
A few days ago, at the 4th China Automotive After-sales Service Conference jointly organized by Ryukyu Auto Media and the China National Quality Association National Consumer Council and China Automotive Aftermarket Association, Wang Haoyang, President of China Automotive Aftermarket Association, accepted Beijing. In an interview with the reporter, "China's automobile sales in 2014 was 23,349,900 units, a year-on-year increase of 6.86%. The automobile market is getting bigger and bigger, but sales are showing a slow growth. In the face of the fierce competition, car marketing begins. From the heavy resource market to the service market. Therefore, the role of after-sales service in car brand building and dealer profitability has been upgraded to a critical position."
Wang Yuyang pointed out that the domestic automobile aftermarket scale can reach 700 billion yuan in 2015, the auto parts circulation market reaches 450 billion yuan, the automotive supplies market reaches nearly 500 billion yuan, and the car rental has a market of 15 billion yuan. At the same time, the output value of the automobile modification industry is 80 billion yuan, the size of the used car market is 250 billion yuan, and the automobile insurance is 460 billion yuan... "These figures add up to more than 2 trillion yuan. The current domestic changes and developments are The automotive sales market and the automotive consumer market offer new opportunities for innovation and development that deserve the attention and research of all car dealers, e-commerce and media."
Ten years ago, with the rapid growth of national income, the desire to purchase automotive products began to grow stronger, leading consumers to pay attention to prices and not very concerned about after-sales service. In recent years, the growth rate of the automobile market has slowed down and the competition has become more intense. It has changed significantly from the front-end sales to the automotive aftermarket. Cheng Xiaodong, chief analyst of the automobile industry of the National Development and Reform Commission's Price Monitoring Center, said, “Overall, the former manufacturers have dominated, but now they have turned into manufacturers, distributors and consumers to find a balanced development channel. At the same time, the market environment And the policy orientation has also undergone some changes. The brand management method has been revised. The SAIC has also stopped the licensing of the brand. Before that, it issued the “Opinions on Strengthening Vehicle Maintenance.” The policy guidance is obvious, and it may cause the traditional 4S shop marketing model. The subversive influence has a new normal. I think this is a revolution of the times and a key moment."
As the sales growth rate of the whole vehicle market declines, the tendency of car dealers to pay attention to after-sales is already very obvious. Experts pointed out that the sales performance of the vehicle market last year was relatively prosperous, but the real explosion was the aftermarket. On the one hand, more and more consumers are beginning to recognize e-commerce services; on the other hand, consumers are beginning to recognize after-sales e-commerce products. Therefore, the combination of e-commerce platform and post-market service is also the focus of car dealers should pay attention to and promote in the future.
In short, the industry generally believes that the future development of China's auto market will be an indisputable fact in the after-sales service. Major auto companies should respond positively and make timely and accurate judgments on the future development trend of the post-market, in order to keep up with the pace of development of the auto market. , will not be eliminated in the future competition.

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