Korean low-priced products impact the European and American LED bulb market
According to LEDinside's latest LED bulb retail price survey conducted by research firm TrendForce, the global market research institute, the global LED bulb retail price continued to fluctuate in December 2012. Among them, there are more new items in the US, and the price drop is also the most obvious. The average retail price of LED bulbs replacing 40W showed a small increase of about 0.2 in December 2012, reaching $18.7. Replacing the 60W LED bulb segment, the global average price fell by 3.9 to reach $30.9.
Replacing traditional 40-watt incandescent bulbs, global prices fluctuate slightly
According to LEDinside, the average retail price of LED bulbs replacing 40W worldwide has risen by about 0.2 in December 2012 to reach US$18.7. Prices in the UK and Germany rose by 4.6 and 5.9 respectively in December. The prices of the original commodities in the two regions increased slightly, and the decline in the exchange rate also led to price increases. However, Korean brands such as Samsung and LG products still maintain a lower price. The average price of commodities replacing 40W in Japan showed a decline of about 1.9. The price of original commodities fluctuated slightly, mainly due to the price decline caused by the exchange rate increase. There were no new items in the region. In addition, the average price of commodities in the United States showed a significant decline in December, with a drop of 8.1, mainly due to the increase in new low-priced items in the market. In December, the price of the South Korean region rose slightly in 1.1, and the price of the original commodity remained basically unchanged. As the exchange rate fell, the price rose. There were no new items appearing this month.
Replacing the traditional 60-watt incandescent bulbs, the average price of new US products is lower
In December, the global average price of replacing 60W LED bulbs fell by 3.9, reaching $30.9. The price drop in the US region was the most obvious, with a drop of 13.4. The prices of original commodities fell steadily, and the prices of new branded products such as Samsung were lower. In December, prices in Japan fell by 7.7 to reach $32.8. The price of the original commodity in the region was slightly lowered, and the exchange rate rose also led to the price drop. In place of the 60W commodity segment, no new items appeared this month. The price of the South Korean region showed a slight increase of 1.1, and the price of the original commodity did not change. The price was mainly due to the fall of the exchange rate. There were no new items appearing this month. In addition, the price of the UK region showed a rise of 4.1, the price of the original commodity rose slightly, and the fall of the exchange rate also led to the price increase. In Germany, the price in December fell by 3.2, the original commodity price fluctuated slightly, and some high-priced products temporarily withdrew from the market, causing the average price to fall.
Good policy and the impact of low-priced Korean products, the European and American markets are expected to accelerate the development of benign
LEDinside observed that the average price of LED bulbs replacing 40W and replacing 60W in the US in December has dropped significantly. In addition to the continued downward adjustment of original commodity prices, the prices of newly listed products such as EcoSmart and Samsung are lower. For example, Samsung launched a 10.8-watt LED bulb that replaced the traditional 60W incandescent lamp in the European market in November. The luminous flux reached 810 lumens. This bulb sold for about US$15 in the US market in December, and is basically located in the US. The lowest price. LEDinside believes that due to the maturity of the local market and increased competition, Korean brands are optimistic about the potential and development of the European and American markets, and hope to seize the market with price advantage. This strategy is also conducive to enhancing the brand diversity of the European and American markets, accelerating competition, and promoting the regional market development of LED bulbs.
In addition, the EU's comprehensive ban on incandescent lamp sales policy was implemented on January 1, 2013. LEDinside believes that the delisting of incandescent lamps will gradually play a role in promoting the development of the European LED bulb market. With the easing of the European debt crisis, consumers' acceptance and purchasing power of LED bulbs are gradually picking up. It is expected that the regional market will be in 2013. Accelerate benign development and mature.
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