· Infiniti enters APEC as the sole luxury car sponsor

On October 20, 2014, Infiniti's 2014 APEC Business Leaders Summit officially designated the car delivery ceremony to be held at the South Square of the Bird's Nest. Dr. Daniel Kirchert, General Manager of Dongfeng Infiniti Automobile Co., Ltd. and General Manager of Infiniti China, delivered the vehicle to Yu Ping, Vice President of the China Council for the Promotion of International Trade.
As the only luxury brand car sponsor of the summit, Infiniti offers business class-class luxury seven-seat SUV Infiniti QX60 2.5 Hybrid, Q70L Hybrid two environmentally friendly cars (total of 53 units), supporting the summit, for the business from APEC 21 member economies Leaders provide a “green low carbon” travel experience.
“As an official designated car to participate in this APEC summit, it fully demonstrates the innovative spirit of Infiniti's advanced products, distinguished brands and 'Dare to love'.” Dr. Dai Lei said: “We are the official fleet of standard hybrids. Infiniti’s commitment to environmental protection has provided a green and luxurious driving experience for the leaders of the business community."
Vice President Yu Ping said at the ceremony that the absorption of a young and highly localized international brand like Infiniti as a platinum sponsor fully reflects the innovation, tolerance and vitality of APEC's top dialogue platform. "I believe that Infiniti's star models and quality services will bring a pleasant experience to the business leaders of the countries participating in the summit."
APEC is the highest level and most influential economic cooperation forum in the Asia Pacific region. As an important part of the forum, the annual Business Leaders Summit is not only the highest-level business and industry conference in the Asia-Pacific region, but also an important platform for APEC member economies and business leaders to discuss regional economic affairs.
This year's APEC Business Leaders Summit will be held at the National Convention Center from November 8th to 10th. At that time, Dr. Dai Lei will attend the summit and will be the only keynote speaker in the automotive industry.
Why Infiniti was able to "drive into" the APEC venue, and why Dai Lei was invited to be invited, these are all prepared.
Dr. Dai Lei constantly emphasizes that Infiniti's mission this year and next year is still to increase brand awareness. However, in terms of marketing, Infiniti sponsored the popular entertainment programs "Where is Dad Going" and "China on the Tip of the Tongue", and has accumulated a lot of fans, becoming the most emotional luxury brand.
In addition, according to public data, in the first three quarters of this year, Infiniti's cumulative sales in China reached 20,787 units, and on the basis of 10,880 units in the same period in 2013, it surged 91.1% year-on-year, becoming the luxury car brand with the highest sales growth rate in China.
Previously, Dongfeng Infiniti Automobile Co., Ltd., jointly established by Dongfeng Motor Co. and Nissan Motor Co., was formally established. In November, the first domestically produced model will be officially launched at the Fuyang plant in Hubei. With the arrival of more products, the momentum of Infiniti's development in China will continue to accelerate.

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