Explore the progress of China's auto parts industry to an international model
This topic is a bit big. After a few horse presses by the general manager of a horse advertisement, there is no way to write down. The reason is that it is very difficult to have a comprehensive understanding of individual instances. It is difficult to tell specific stories to peers. Understand that if the source of information is inaccurate, they are more worried about inducing shameless laughter. After several changes, the final decision is to first select the integration case among the parts dealers of the specific model as the entry point, analyze the cause and effect, and provide a development model worthy of reference for the peers.
The consolidation trend in the industry has been brewing for about 10 years, but most of them have ended in failure. There are many reasons. This is not the focus of exploration. In the past five years, with the intensification of competition, integration has become a trend. Here, we first explored the development course of Guangzhou Nissan Auto Parts Co., Ltd., a pioneer in Nissan's auto parts integration.
In 2004, the establishment of China Dongfeng Nissan Automobile Co., Ltd. was called China Nissan's first year. At this time, Guocoyi's shareholders had been operating Nissan auto parts for nearly two decades.
This group of Nissan auto parts pioneers was a Nissan China agent before Dongfeng Nissan was established. It has Japan's direct authorization. After Nissan’s establishment, it will be authorized by Nissan (China) to enjoy the same rights as Nissan’s 4S shops. Due to the outstanding sales, even enjoyed a more favorable purchase price than 4S stores. With the explosion of Nissan Motors in China and the promulgation of the “Anti-Monopoly Law,†these pioneers thought that we would usher in another spring of the market. In 2012, a paper order from Nissan (China) cancelled the authorization of distributors other than 4S stores. This means that previous authorized dealers can no longer purchase Nissan products and can no longer use Nissan trademarks. After several negotiations, they have no effect. The last business period is delayed until 2014. This result is undoubtedly a fatal blow to the distributors, and there are only two roads in front of the public. They must either close the doors, or form an industry alliance, and work hard in the market with their own brands and agency brands.
Of course, everyone chose the latter. In August 2012, 11 Nissan auto parts authorized distributors and 7 Zhengzhou Nissan auto parts authorized distributors authorized by Nissan Nissan Motor Co., Ltd. seized the opportunity to cancel Nissan’s franchise and jointly established Guangzhou Guopai Auto Parts Co., Ltd. the company. The 18 joint-stock companies owned by the joint company have 15,000 square meters of distribution storage space, and more than 1,000 experienced sales professionals. The Group's sales are more than RMB 800 million. With this prestige, it has joined 60 outlets in just two years and distributed in 26 provinces and cities across the country.
From the case of Guojiayi, this is a forced change, and it is forced to be carried out like China’s economic reform. If the original parts supply continues, there may be no such case. Just like our country’s joint-venture vehicles, if we continue to take the joint venture route, it is impossible to have the space for the development of our own brand cars. This issue has reached consensus on the domestic automobile forum.
The establishment of Guojiayi Company is likely to herald the development mode of China's auto parts will enter the Western developed countries. This model will be disruptive, and it will make the situation of the businesses that continue to fight alone worsen because of the availability of resources and Customer resources will be tilted toward this alliance. Only by joining the alliance will it be possible to survive. The auto parts city in China will become a history. The big alliance has the advantages of variety, capital, and price. It does not need to be in a bustling area. To withstand expensive rents, you can rely on logistics to meet the needs of users, just as we now need to buy electrical appliances, do not need to go to the physical store (even to go to compare prices), because the online purchase must be cheaper than the physical store, The biggest problem is that the operating costs are reduced and the variety is complete, which is unmatched by individual physical stores.
The United States NAPAPEPBOYS and AUTOZONE, the three auto parts supermarkets, are the top three in the US automotive aftermarket. They can see the signs of these three companies in almost every corner of the United States. Their expansion strategy is to join, purchase and self-operated stores. , Only you can think of the car parts or repair tools they can supply (just a matter of time), with the development of the Internet, distribution and replenishment become more convenient, to the maximum extent to meet the user DIY (do it yourself) or DIFM ( The need for oil change and warranty services, parts suppliers if you leave these distribution channels (not only the above three, the United States about 30) will not be able to survive, because you simply can not find the place to buy your goods.
Not only the United States, but also some relatively developed regions in Europe and Asia have entered the same business elite model. Their operating characteristics are similar. The relatively larger and more diverse groups will pay more attention to promoting their own brands, such as the three companies mentioned above. It has a 70% share.
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