The stagnation in light truck sales was actually caused by demand
Comparing with the heavy-duty truck market like the roller coaster, the performance of the light-duty truck market has been “low-key†in the past two years. Most of the time, the light-duty card market is in a situation of “declining year-on-year†or “decreasingâ€. In November, sales of light trucks decreased by 3.95% year-on-year in the overall truck sales increase of 16.38%. After a 1.48% decline in the same period in October, the decline was slightly larger.
In 2010, the light truck market was undoubtedly of landmark significance. In this year, the sales volume of light trucks in China reached 1.96 million peaks. However, until now, the sales volume of the light truck market has been declining year after year. In 2015, the sales volume was 1.55 million. There was a difference of 410,000 from the peak period.
The poor sales in the market are probably the most direct factor in the weak market demand. However, we are curious as to why “weak demand†occurs when the development of urban and inter-city logistics booms.
To this end, the reporter has contacted several light-card users, both of whom are affiliated drivers who have been engaged in individual transportation for many years, as well as corporate owners who manage large-scale teams. Today, we come to listen to these first-line users on the demand side.
Back to the hard, buy a new car can only wait and <br> <br> reporter has learned, after the majority of individual drivers at the beginning of the practitioner will choose to buy a used car "test the water", the accumulation of capital under two to three years Sell ​​a car or sell it, and then buy a new one. As long as the new car does not have to be a last resort, it will basically take seven to eight years or even longer.
1, the economic downturn is more difficult to return to this.
Especially in the last two years, on the one hand, under the influence of the macroeconomic situation, the growth rate of the real economy has slowed down. On the other hand, under the influence of the e-commerce platform, the physical store operations have also faced more or less difficulties.
These individual drivers who transport goods for factories, supermarkets, etc., mean that their income is decreasing, and the purchase of cars is longer in this cycle.
2. The source of goods is reduced and the price is lowered.
"I don't want to buy a car this year. My car can still be opened. We don't make money now," said Sun, who runs logistics in Hangzhou. He said that the source of goods has been significantly reduced in the past two years, and everyone has been keeping down prices in order to grab supplies, and this has led to the “difficulty of making more moneyâ€.
3, vehicle upgrades, the cost is difficult to support.
Master Sun naturally has the idea of ​​a new car at a higher level, but considering the cost of more than 100,000 cars and the maintenance costs of the later period, he can only “get off his eyesâ€.
In addition to the driver’s own funds, the cost of the vehicle itself has been rising. Especially since the “National IV†and “National Five†emission standards have been implemented one after another, the cost of vehicle manufacturing has been continuously rising, and the trend of high-end technology has become even more obvious. All are driving the purchase of cars. The rise in costs.
Group users, several families are happy
From the above, it is not difficult to see that the purchasing power of individual users is already worse than before. Therefore, more and more light truck manufacturers place their hopes on group users. However, can the needs of these users ensure continuous growth?
1. Demand for special vehicles is bullish.
Lao Chen currently operates a logistics company in Shanghai. The pillar business is the distribution of cold meat. The operation status in the past two years has been very good, and the fleet size has also been continuously expanded.
Lao Chen confided that he was the beneficiary of the policy. Since 2013, Shanghai has strict management of fresh storage and transportation. A single pork must be slaughtered, acid-removed, and refrigerated before it can be put on the market. In this series of processes, a large number of professional refrigerator trucks are required for transportation and distribution. The data shows that the number of fresh meat digested by Shanghai in a day is about 5,000 pigs, which undoubtedly provides fertile ground for the survival of light truck refrigerated trucks.
In fact, this is not a case in the country. As the development of urban logistics has matured, special models including cold chain and hazardous chemicals have become new growth points in the industry and are gradually expanding.
Compared with the logistics owners engaged in the operation of special vehicles, the days of businesses that provide transportation vehicles for the traditional real economy such as factories may not be so good.
2. The decline in traditional logistics demand.
Take Guangdong Shunde and Zhongshan as examples, furniture and white goods have always been the main pillar industries in these regions, and they are also the main consumers of local light trucks.
However, with the country's adjustment of production capacity and the need for urban construction, part of the site was relocated, and even some factories stopped production. In order to reduce costs, another part of the factory dismantled the original self-constructed fleet and leased a third-party convoy to undertake transportation tasks.
All of these have led to a sharp drop in the demand for light trucks. As a result, urban distribution has become the next high land that must be occupied by light truck dealers in the region.
Just go low-speed truck, micro card again, <br> <br> light passenger and light truck manufacturers make anxiety, not just the original audience of reduced purchasing power, as well as light truck users "running away."
1, the city limits the line, users to buy light passengers.
Master Yang drove trucks for more than 10 years, but he changed a light passenger last year. The reason he gave is simple: Light trucks are restricted within the city.
In recent years, in order to improve the urban environment and road congestion, more and more cities have joined the "limit line of work." This can be a problem for businessmen and drivers who use light trucks as their means of transport. To increase efficiency, they have chosen lighter passenger vehicles that are safer and can carry the load. The most important point is that light passengers are not limited to the impact.
2, economic and convenient, buy micro-card.
Another part of the users is under pressure from the sources of supply and notice that it is better to replace the light truck with dissatisfaction than to open a low-cost micro card. In addition, the micro truck type is also more convenient for refitting special vehicles.
As a result, the light trucks are only just fortunate that low-speed trucks will be delisted in 2017, and they will face the dual pressure of micro-cards and light trucks.
The year 2016 has come to an end. Full-young card sales have not yet reached an exact figure, but according to the performance of the light-duty truck market in the first 11 months, it is estimated to be between 1.45 million and 1.5 million. According to industry estimates, the total youth card demand in 2017 is about At 1.5 million units.
In 2017, a number of national large-scale construction projects that have been approved will be launched, and construction machinery will pick up in due course. Then look at the logistics market - especially urban logistics should continue to show an upward trend.
However, it is worth noting that the “National VI†standard applicable to light truck products has been recently launched and will be officially launched in 2020. In the next three years, some users will certainly choose to wait and see market trends. There is no doubt that the choices between the "Five", "National Five", and "National Six" models will be even more difficult for the "National Five" models that are still in the market.
Whether the pick-up of construction machinery can boost the light-card market still requires constant change.
However, the reporter believes that the user-oriented direction must be correct. Demand weakness is a must for market development. It also requires car companies to continue to focus on the development of products and services that meet the demand and lead the market during this period. After all, there is still demand. exist.
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