·The ruble is weak and the export is difficult. Nissan is in production in Russia.
According to "European Automotive News", due to the continued weakening of the ruble, Nissan is increasingly pressure to export cars to Russia, so the company has recently started production of Qijun SUV at its St. Petersburg plant, and plans to start production at the plant next year.
As early as 2012, Nissan announced an expansion of 167 million euros to the St. Petersburg plant in Russia. The plant's production capacity has doubled to 100,000 units per year. The models produced include Murano, Teana, and Pathfinder. This week, Qi Jun also joined the factory to produce a lineup.
Colin Lawther, head of Nissan's European production, said that because of the extraordinary price of the ruble, exporting hackers to Russia from the Sunderland plant in the UK "is not as attractive as it used to be."
Russia is one of the two largest markets for Nissan hackers, and the other is the UK. Colin Lawther said that after the launch of the hacker in St. Petersburg, the exchange rate issue will have a lower impact on the sales of this model in Russia. By 2016, Ninety-five percent of Nissan’s cars sold in Russia will be produced locally.
After localized production, Nissan hackers will also apply to the current incentives for car purchases in Russia. Thanks to the help of this policy, Russia’s year-on-year sales decline in November this year has narrowed to 1%.
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