The “Golden Decade” of the agricultural machinery industry has quietly gone through the future.

[ China Agricultural Machinery Industry News ] The agricultural machinery purchase subsidy started in 2004 has been full of 14 years of this year. In this 14 years, from the "Golden Decade" from 2004 to 2014, the whole industry mourns today. In the wild, where should the future agricultural machinery industry go?

The “Golden Decade” of the agricultural machinery industry has quietly gone through the future.

First, where does the agricultural machinery user go:

"Golden Decade" sold out the next 20-30 years of agricultural machinery!

According to statistics, in the golden decade of 2004-2014, the central government allocated a total of 120 billion yuan of subsidies for agricultural machinery purchases, subsidized the purchase of more than 35 million sets of agricultural machinery and equipment, and the comprehensive mechanization level of crop cultivation in the country was 33% in 2003. Increased to 61% in 2014.

Agricultural machinery subsidies have indeed stimulated the purchase of agricultural machinery and increased the comprehensive mechanization rate of crops, but the elimination rate and scrap rate are far lower than the purchase rate, resulting in the current regional saturation of the agricultural machinery market, especially tractors and harvesters, excessive agricultural machinery. As a result, the amount of agricultural machinery in some areas is too high, and some areas have experienced vicious cross-regional price-reduction operations, leading to disputes and even fights to injuries!

Buy or not to buy, how long does it take to buy agricultural machinery, it has become the worry of agricultural machinery users!

Second, where does the agricultural machinery manufacturer go:

During the “Golden Decade” of the agricultural machinery industry, some false high agricultural machinery subsidies led to a large number of unfair competition. Many production enterprises did not focus on agricultural machinery quality and production and after-sales. They all thought about how to divide the agricultural machinery subsidies. Cakes, a variety of agricultural machinery in the main agricultural production areas, such as Luoxu District, 潍x District, Ningx District, and other agricultural machinery products have been listed for sale in the subsidy policy development products.

For example, in 2012, a manufacturer found that the 1204 subsidy of a certain province was higher, and adjusted the oil supply of its original 904 tractor to 120 horsepower, subsidized sales by 1204, and made a fortune, while in a province in 2017. The 150-horsepower tractor has a high subsidy, and some manufacturers have developed the same 1504 tractor as the 1204 chassis. They also enjoy the subsidies for agricultural machinery.

Production or not production, product positioning has become a factor that agricultural machinery manufacturers need to reconsider!

Third, where does the agricultural machinery dealer go:

In the peak period of agricultural machinery sales in 2009, some agricultural machinery circulation enterprises through listing financing, integration of resources, capital operation earned a full volume, half a muddy leg has become a multi-millionaire, the scenery turned gorgeous, caused a lot of people They have joined the agricultural machinery distribution industry.

From the previous renting of a facade, a registered company can sell agricultural machinery, to the current sales, services, accessories have to do agricultural machinery dealers, but also to pay subsidies, purchase capital pressure, manufacturers policy pressure, after-sales service pressure has been like Three big mountains are on the dealer's head. It is understood that the profit of agricultural machinery sales has dropped to about 8% of gross profit, and some even have a gross profit of about 5%. Some agricultural machinery dealers even withdrew from agricultural machinery sales!

Selling or not selling, exiting or sticking to it has become an urgent problem for agricultural machinery dealers!

Conclusion:

The fundamental way out for agriculture lies in mechanization! In fact, the agricultural machinery subsidy policy promulgated by the state is not untargeted, but also has certain objective economic laws. The golden decade of the agricultural machinery industry has quietly passed, and the national policy advocates land circulation. In the future, farmization and scale will become more and more popular. Various large-scale agricultural machinery and equipment are not essential mainstays, and they are constantly developing and adapting to agriculture. Demand, the development of the agricultural machinery industry is somewhat bumpy and even detours are understandable. I believe that China's agricultural machinery will have better development!