Taylor: A pioneer in promoting the development of eddy current retarders

Retarder products have long been standard in Europe and the United States, but they have just started to be used in China. She has dominated the European market for nearly a century. She is also a retarder supplier to some of the world's top luxury brands such as Mercedes-Benz, Renault, Scania, and Volvo. She is also a pioneer and pioneer in promoting the development of China's eddy current retarder. Is the world's eddy current retarder founder - Taylor music .

In order to bring the most cost-effective products and services to Chinese users, Telma Group established Tai Le Ma Auto Braking System (Shanghai) Co., Ltd. in 2005 and began implementing localization strategies. It can be said that the growth and development of Telma Shanghai is also the process of implementation of its localization strategy. Since its establishment, the company has experienced a period of rapid development. For example, the compound growth rate in 2012 has reached more than 40%. However, behind the rapid growth is not always smooth, and the most important challenge comes from how to improve the user's perception of the cost-effectiveness of Telma retarder.

With the promotion of Telma retarder in China, more and more “shanzhai version” retarders have begun to appear. Since these companies that produce “shanzhai version” retarder do not possess the technical capabilities of R&D and production, they can only imitate it. The huge gap between the quality and performance of products and the Telma retarder can be imagined. . However, its lower price still poses some pressure on the Telma retarder. Not only telling Chinese users to install Telma retarder can greatly improve vehicle safety, shorten braking distance and braking time, but also bring about direct economic return of about 20,000 yuan/year. Through the use of Telma retarder and the use of other products compared, from the vehicle's entire operating cycle, users can save 60,000 yuan / car. The above data has been repeatedly confirmed by a large number of customers in different regions of the country, allowing users to really understand that the Telma retarder is the most cost-effective product.

Through the promotion of such localization strategy, the market share of Telma retarder has been increasing year by year and the operation status is also very good. It is understood that the market share of Telma retarder in the Chinese market is currently about 45%, mainly concentrated in Yutong Bus, Xiamen Jinlong, Suzhou Jinlong, Ankai Bus and other bus manufacturers, Beijing Bus Group, Shanghai Public Bus Group, Shanghai Bus Group and other public transport companies, Beijing Long-distance Passenger Transport Corporation, Shanghai Fuxin Passenger Transport Company, Shanghai New Century Transportation Company and other long-distance passenger transport units, as well as Beijing Tourism Group, Shanghai Jinjiang Business Travel, Shanghai China Travel and many other travel units.

Telma retarder has three advantages compared with similar eddy current retarders: 1) good braking performance, 2) low power consumption, and 3) high reliability. It is the integration of these advantages that enables Telma users to truly get a “safer, more fuel-efficient, more economical, and more reliable” differentiated experience.

From March 23 to 25, 2012, Telma Shanghai participated in the “Twelfth China International Bus and Parts Exhibition 2012” held in Nanjing. This exhibition is a successful brand marketing for Telma Shanghai, and it is also a witness of strength and quality. This exhibition has almost invited all the internationally renowned bus companies, domestic mainstream passenger car companies and first-class component companies to participate in the exhibition. The sample cars brought by these participating bus companies are all basically supporting Telma products. It can be seen that this is a good promotion platform for Telma.

Telma Shanghai has used its own independent R&D and application team, combined with the experience and practice of the French Telma Group, and has developed a retarder suitable for China's national conditions based on the needs of the Chinese market. FC71-65 is the first new product successfully developed by our company. It can be widely used in medium and large-sized passenger cars with a torque of 1650 NM. The successful batch production of this product enriches the torque coverage of Tellomar retarder products. This further expands the market share of the passenger car segment of the Taylor Mali retarder. At the same time, in this exhibition, Telma showed the AD5 series products specially designed for school buses and the FC6 series products used for passenger cars under 9 meters. These two products have been well-received by OEM end users with advanced design, perfect technology and perfect output performance, and have been awarded the “Best Component Award” by the exhibition organizing committee. During the exhibition, Telma Shanghai received all mainstream OEM customers such as Yutong Bus, Xiamen Golden Dragon, Suzhou Jinlong and Huanghai Bus, and Beijing Bus, Tianjin Bus, Shijiazhuang Bus, Hangzhou Bus and Shenzhen Bus, and reached a cooperation in 2012. Intentions and purchase orders, such as the in-depth strategic cooperation with Xiamen Jinlong, Xiamen Jinlong bus fully equipped with Telma retarder; Shijiazhuang bus in June updated 400 buses all supporting Telma retarder and so on.

Tai Lema will do a good job in the "two products" (character + product), based on research and innovation and pay more attention to localization, and ultimately let the world's first-class Telma brand, first-class technology and first-class products in China takes root and grows! In the first half of 2012 alone, Telma Shanghai Co., Ltd. harvested “Golden Dragon United Automotive Industry (Suzhou) Co., Ltd. awarded 2011 Supplier Excellence Award”, “Xiamen Golden Dragon United Automotive Industry Co., Ltd. 2011 Best Supplier” and “2011 "Shanghai Enterprise Competitiveness Quality Gold Award", "2012 Seventh China International Bus Competition Best Bus Parts Award and Boutique Award", "2011 Eighth National Top 100 Excellent Auto Parts Supplier" and other awards, then Telma For Shanghai companies, what do these honors mean?

Telma has been fully implementing the ISO/TS16949 quality management process, and has adopted the Valeo 5000 management system that is more stringent than the system requirements. Currently, only Telma manages commercial vehicle parts and components using a passenger vehicle parts management system. Therefore, this ensures the quality of Telma's "World's First Brand Eddy Current Retarder".

Li Fei, general manager of Tai Lema: 2012 is an extraordinary year for China's retarder industry. At present, the retarder's improvement in vehicle safety has been widely recognized and has been elevated to the national level and extended to the truck market. I believe that Telma will provide the best cost-effective retarder for Chinese trucks. Therefore, we will do our utmost for the safety of vehicle braking in China, and let the world's first-rate brands, first-class technologies and first-class products take root and thrive in China.

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