Sinopec plans to raise oil market share to 30% during the "12th Five-Year Plan"
Although in the lubricant OEM (OEM) market, Sinopec Great Wall Lubricants has occupied 65% of the domestic market share, but from the perspective of the entire lubricants market, Sinopec only has a market share of 24%, but Sinopec is planning In the "Twelfth Five-Year" period, this share will be raised to 30%.
Li Liangyao, deputy general manager of Sinopec Great Wall Lubricants, said in an exclusive interview with this reporter that it is expected that during the “Twelfth Five-Year Plan†period, 2 million tons of lubricants will be sold, and the income will reach 220-250 billion yuan. This actually doubled the current sales revenue. The reporter was informed that in order to achieve the above goals, Sinopec plans to use its gas station network throughout the country to accelerate the distribution of lubricant terminal sales.
Great Wall Lubricant's plan is to promote the lube product advertising, at the same time will add the Great Wall Lubricants brand lubricants supermarkets, the gas station as the Great Wall Lubricants display and sales terminal.
At present, Sinopec has nearly 30,000 gas stations in the country and has absolute network advantages in the terminal sales area. Analysts pointed out that if Sinopec decided to use the gas station as a promotion lubricant brand, it means that Great Wall Lubricant Supermarket will also bloom everywhere.
Great Wall Lubricating Oil is the only designated brand of China's aerospace lubricants and has long served the aerospace industry. The lubricant used on the "Chang'e II" that has just been successfully launched is produced by Sinopec.
However, the real profit of Great Wall Lubricants is not in the sales of aerospace and military products, but mainly in civilian sales. Sinopec has long relied on the OEM market, which has greatly increased its market share. However, its brand awareness has been constrained by automakers and has not been significantly improved. Now, in order to improve this situation, Sinopec has begun to focus on the development of lubricants brand building.
In addition to using the parent company's terminal sales network to build a lubricant supermarket, Great Wall Lubricants also plans to strengthen marketing efforts in areas such as auto parts stores and maintenance plants that can directly contact consumers. Among these, the promotion of auto parts stores is considered one of the focuses of market development. Great Wall Lubricant will use the product as a similar product to other auto parts, and place and sell it along with other accessories according to the marketing model of auto parts. At the same time, Great Wall Lubricating Oil has further used the service terminals and networks of the automotive service industry to rely on various maintenance platform to integrate lubricants into its own services according to the needs of users.
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