Shanhe Intelligent enters the German construction machinery market

Industry experts once said that “If China’s construction machinery products can be exported to Europe and the United States in large quantities, especially Germany, and have a firm foothold in the local market, then it is truly accepted by the world.”

Although the European debt crisis still looms over Europa, Germany, as the EU’s largest economy and Europe’s largest excavator market, has consistently performed relatively well. Just like this, the German market has become a high mountain that many Chinese companies are eager to conquer.

According to statistical data, as of now, the export volume of Shanhe Smart Mini Excavators is far ahead of the entire industry. In the numerous overseas markets of Shanhe Intelligence, it is the German market.

He Qinghua, chairman of Sanhe Intelligent Equipment Co., Ltd., has repeatedly stated that the demand for the excavator market in Germany is large, but the competition is cruel; the overall price of the excavator is high, but the requirements for technology, complete machine quality, and service are extremely harsh. When we first decided to use excavator as our product, we set a strategy for taking the high-end route. Through more than ten years of development, our excavators have made remarkable progress in technology, product quality, and after-sales service. These are all significant improvements. Shanhe Smart Excavator has laid a solid foundation for entering the German market.

As an excavator product, exploring the market and brand management can not be separated from the agents. In Germany, Shanhe Intelligence's agent network construction has begun to take shape, from Dresden to Düsseldorf, from Hamburg in the north, to Munich in the south, sales and service outlets of nine regional agents have covered Germany nearly 90 %Area. All of them have many years of industry experience, professionalism, pragmatism, and strong service capabilities. They all have a high reputation and market share in the region and are confident in the cooperation with Shanhe Intelligence.

HALD visited the company as a new agent for Shanhe Intelligence. HALD is a company owner specializing in excavator products. He has 7 branches and service outlets in Germany. At the beginning of this year, he purchased 9 sets of Shanhe intelligent excavators at one go. When asked why he was so generous, he said that he had heard from a long time ago that "SUNWARD" had a large sales volume in Northern Europe, Poland, and Italy. More importantly, he had personally experienced the quality of Shanhe's intelligent excavators in Changsha. And in Europe, it has its own accessories center and service personnel. "With Shanhe's intelligent products, there is no need for any worries." Today, half a year has passed. When we visited HALD again, he said with excitement: "Sanhe's intelligent excavators can compete with first-tier European brands!"

According to industry forecasts, the demand for excavators in Germany will continue to rise steadily in the next three years, with an average annual demand of nearly 14,000 units. Shanhe Intelligence seized the opportunity for development, consolidating lean manufacturing, improving its marketing service system, and continuously expanding its market. Although the construction sites in Germany are full of European and American brand products, we believe that more "SUNWARD" will appear soon.