Price-raising and selling cars are still difficult to eliminate consumer suffering

Another year is “Golden 9 Silver 10,” and major car companies have ushered in the traditional sales season. While major manufacturers have made price cuts and promotional brands, they have encountered many popular models and still sing "empty cities". They are still holding their bait for "ups and downs" and waiting for "wishers to hook." Will you be the "wisher" in the face of your favorite premium model?

"Not to say that Jin Jiuyinu is a good time to buy a car? How is the price more expensive than last month?" Mr. Zhu was a bit depressed recently. He was prepared to buy a Japanese luxury car and ran several 4S stores and found the price. Compared with August, it has increased by nearly 10,000 yuan. Dealers said that now the car is relatively easy to sell, and the inventory pressure is not great, so the price has been pulled back.

In fact, there has been a strange phenomenon in the automotive market all along. There are more models with price cuts, but there are also some opposite price increase behaviors. When people are bewildered, with the advent of gold, nine silver and ten, the market is getting better. The price increase behavior will also increase.

As a price increase, it is difficult for you to increase your love for money. With the advent of the "Golden September, Silver Year, and Tenth Five-Year Plan," the auto market gradually got rid of the sluggishness in the first half of the year, and many models have begun to increase their prices quietly. Although the percentage of car models in the auto market is small, it is the focus of consumers' attention and they are all models that consumers love. In the face of fare increases, Mr. Zhu said, “This is a feeling of love and hate, and it is tangled.”

In respect of the hot-selling models of joint venture brands, the Dongfeng Honda CR-V, an old Japanese fare-increasing model, has been in a state of fare increase and the highly sought-after Shanghai Volkswagen Tiguan, only some dealers have failed to pick up the colors and configurations of customers. There is no request for fare increase. In addition, the FAW-Volkswagen CC and Golf 6, which have been on the hot list since they were listed, are short of cars. All of them need to be decorated and they must be booked. The waiting time is 1-2 months. As the leader in the domestic high-end SUV market, Audi Q5 has been in short supply, and the level of fare increase in the near future is even higher. The car cycle is 2-3 months.

Even worse than the joint venture brands, imported cars have been the main force for the increase in the auto market. Although the overall market of the auto market is not very good this year, imported cars have not been affected much, and the trend of increasing the prices of some imported luxury cars is even worse. The reporters found that the purchase of the Audi Q7 now requires an increase of 30,000-50,000 yuan. Some of the models found by the Land Rover have existing cars. The price of the car will not be increased more than six months after the booking. If the Porsche Cayenne does not increase its price, it will take more than one and a half years. Deku Lu Ze plus 25,000 yuan, Toyota Prado need to add 20,000 yuan, imported Mercedes-Benz GL-level increase of 50,000 yuan ......

The stranger who compromised me and let me like it? In the interview, the reporter found that consumers who have the psychology of “buying up and not buying”, “chasing the tidal wave”, and “unrelenting compromise” have become price increases. The car's "wisher" said in their words, "Who let me like this car?"

For some of the fare-increasing vehicles, there are many options for models with the same configuration, same performance, and the same price, but consumers who “buy up or not buy” believe that the more aggressive the price increase, the better the quality of the cars that line up. Consumers like the “Crazy Followers” ​​are not all wealthy, but they are motivated by the mentality that drives them to own in advance. There are also a handful of car enthusiasts who have been “persistent” on new technologies that have just entered the domestic market and are pursuing new product pride. "Reluctant to compromise" consumers tend to favor a certain hot-selling model, and are reluctant to increase their purchase price, but in the face of their beloved models, they will give up and finally compromise.

Mr. Zhu said that today's development of the automotive industry, the same price of the various models of car performance is almost the same, it is indeed not necessary to die or increase.

From all kinds of signs, it can be asserted that the market demand for “Golden 9 Silver and 10 Silver” will make many “charming vehicles” continue to be crazy and continue to increase prices.