Jiangsen Warta to Launch Brand Remodeling Program in China

The Johnson Controls Energy Power Business, with the Valta brand, attended the 2015 China International Automotive Aftermarket Summit . Ray Shemanski, Vice President of Johnson Controls Energy & Power Business and General Manager of Global Aftermarket, was invited to deliver a keynote speech titled “Building a Car After Market with Chinese Characteristics” at the conference, and with more than 200 automotive rear-market industrial chain authorities. People discuss the current hot topics in China's auto market.

Jiangsen Warta is about to launch brand remodeling plan in China

At the summit, Johnson Controls Energy Power Business stated that it will accelerate the localization of leading technologies and products for automotive batteries in 2016, and its Valta brand will be the most important vehicle battery brand for the layout of the Chinese market and will continue to deepen. The business model of both traditional and innovative, and will carry out the brand remodeling plan with the theme of “launching excellent life”, promote the in-depth development of car maintenance culture, and comprehensively and deeply cultivate the Chinese auto aftermarket.

When asked about the post-market sustainable development plans of Johnson Controls' energy-powered business, Ray Shemanski said: “China will become the largest car battery market by 2020. Johnson Controls, as a global company, will definitely develop the Chinese market. Bring the world's advanced experience and technology products to China, and conduct localized innovation research at the same time.To meet the growing needs of the Chinese post-market, we will continue to invest in the construction of factories, while using the Internet to strengthen the consumer Valtar brand "As a global leader in automotive battery products, Johnson Controls is able to provide automotive energy storage products in various technology areas, including traditional lead batteries, start-stop batteries, lithium-ion batteries for hybrid and pure electric vehicles." Wait.

It is predicted that by 2020, the proportion of new cars that will be launched in China will reach 40%. Yang Shifeng, Vice President of Johnson Controls Energy & Power Business and General Manager of China, said: "Jensen Automation has the world's leading AGM battery technology. This product is the best energy storage solution for stopping and stopping automotive systems and can help our customers and consumers improve. The fuel economy of the vehicle meets increasingly stringent requirements for environmental protection regulations.” With regard to the prospects for the development of the Chinese market, he said that “the next decade will be a blow-off period for the aftermarket. We started early in the deployment of the Chinese aftermarket, and we have been developing channels for cooperation. Partners In the aftermarket, we focus on the 100 year German brand Valta, and AGM starting and stopping batteries.As the world's leading start-stop battery manufacturer, we are confident to provide the Chinese market with high-quality products and services that conform to global standards. ”

Johnson Controls entered the Chinese auto battery market in 2005 and has established two production bases in Chongqing and Changxing, Zhejiang, and has a research and development center for advanced energy storage technology research in Shanghai. In August of this year, Johnson Controls also announced that it will invest USD 200 million in a new production base in Shenyang, China, to produce battery products suitable for starting and stopping automobiles.

In terms of brand building, Johnson Controls has also prepared for the Chinese car battery market to enter the golden age. Wu Jiang, Vice President of the Automotive Aftermarket China Region of Johnson Controls Energy & Power Business stated: “In the past one or two years, Valta’s effective channel coverage has increased from 151 cities to 185 cities; dealerships have increased by an average of 33%. 2016 On the one hand, we will renovate Valta, a century-old brand originating from Germany, with the theme of 'launching excellence in life', and combine the expansion of the e-commerce platform with the cooperation of the high-quality O2O service platform to provide Chinese consumers with fast, efficient, professional and reliable services. The service."

The growth of China's light vehicle fleet is expected to grow by more than 100 million vehicles in the next five years. At the same time, the automobile aging trend continues. The industry expects that by 2020, the total aftermarket will reach 1.5 trillion RMB in a five-year increase of 16%. On the other hand, problems such as the complicated distribution of channels and brain drain have become more prominent. It is reported that facing the coexistence of huge opportunities and challenges in the automotive aftermarket, since 2014, the Valta brand has initiated a market expansion strategy of “traditional and innovative modes, and cooperation and win-win” to promote sales and service channels on the one hand. On the other hand, it is necessary to strengthen the cooperation and win-win cooperation with distributors, and join hands with them to develop high-quality markets and jointly formulate distribution strategies that meet the characteristics of regional markets and consumer demand. This has led to the development of effective channel coverage and growth in the number of dealers.

At the same time, Varta provided its dealer team nationwide with years of global training programs and comprehensive channel support in the global market. Its purpose is to help them improve business operations, channel management, professional technical capabilities, and mastery of product knowledge so that they can provide consumers with professional services of international standards.

The face of the domestic car maintenance culture and the European and American markets there is a clear gap between consumer brand awareness and lack of purchasing knowledge of the status quo. Valta's answer is: take the lead in the post-market to create a brand image suitable for consumers to understand, to create emotional links with living elements of life and consumer groups, lead the car owners to understand the car conservation knowledge, and start life excellence.

It is reported that Varta will cater to the trend of digital information dissemination in the Internet age, make full use of the advantages of new media such as WeChat and Weibo, organize rich consumer experience activities, deliver vehicle maintenance knowledge to car owners, and provide value-added services to consumers. More and more terminal owners enjoy the pleasure of an excellent driving life based on understanding the car and keeping the car.

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