How is GE/Philips/Panasonic/Toshiba selected for the global top 500 brand?
A few days ago, British professional consultancy Brand Frinance launched the 2017 global brand top 500 list. Among the brands involved in the lighting business, GE ranked 22, Philips ranked 176, Panasonic ranked 191, and Toshiba ranked 225. . It is understood that Brand Finance is a company that is willing to pay for its value as if it had not owned its brand. The selection dimensions include public familiarity, loyalty, promotion activities, marketing investment, employee satisfaction, and corporate reputation. . The list also takes into account the attribution of the brand's future earnings. GE brand value jumps, focusing on LED business in developed regions In the global top 500 list, GE has ranked from 27 last year to 22 this year. Recently, GE released its financial report for the fourth quarter of 2016. Compared with the fourth quarter of 2015, revenue of $33.89 billion and earnings per share of $0.64, revenue for the fourth quarter of 2016 was $33.09 billion, and earnings per share were 0.39. Dollar. It is reported that the current lighting business accounts for about 2% of GE's sales. In the past 10 years, the market demand for traditional lighting products has continued to decline, and the development of lighting technology has increasingly shifted from traditional incandescent lamps, halogen lamps, etc. to new products such as LED lighting. In response to changes in market demand, GE Lighting announced the termination of its business in Asia in 2016 and said it will focus its company resources on LED technology and business development in North America, Europe and the Middle East. Philips splits lighting business and establishes new strategic direction Recently, Philips Lighting disclosed its fourth quarter 2016 financial report and full-year financial report. In 2016, its sales reached 7.115 billion euros, and its business profitability continued to increase year-on-year; Overall LED sales grew 16% in the fourth quarter, accounting for 59% of all business sales. As a global lighting leader, Philips Lighting continues to lead the industry in its 125-year history of innovation. But in recent years, the entire lighting industry is also undergoing earth-shaking changes. At one time, the four giants of Philips, Osram, GE and Xiwannian once monopolized 70% of the global lighting industry. However, with the advent of the LED era and the rise of China's lighting industry, they have begun internal integration, divesting the thin business and establishing a new strategic direction. In May 2016, Koninklijke Philips NV said it would spin off its world's largest lighting manufacturer in Euronext, Amsterdam. Its lighting business had a operating profit of EUR 330 million in 2015, sales of EUR 7.47 billion and a debt scale of EUR 950 million. Philips is trying to focus on profitable and growing healthcare technology businesses and related products. Panasonic Lighting focuses on office buildings and road lighting According to Japanese media reports, Matsushita revealed that sales of lighting business will increase from 323.2 billion yen in the fiscal year 2015 to 400 billion yen in FY18. Matsushita believes that in Japan, LED lighting will gradually become popular, but traditional lighting sales will decline, and the market outlook is not optimistic. Panasonic will focus its business on non-residential areas such as office buildings and road lighting. Panasonic has previously announced that it will increase the sales revenue of the European lighting business from 30 billion yen in FY2014 to 36 billion yen by FY18. Matsushita believes that compared with Japan, the LED penetration rate is still low, and there is still room for growth. In the future, LED lighting related components will be used to open up the market. Toshiba intends to divest lighting and semiconductor business Toshiba Lighting is Japan's first lighting company with a long history of producing incandescent lamps and fluorescent lamps. It has a history of 125 years and annual sales of more than 2 billion US dollars, mainly concentrated in Japan. The world's sixth-ranked lighting company has set up manufacturing and sales centers in China since 1995. Since 2016, after Toshiba has withdrawn from the Chinese lighting market, Anhui Konka Green Lighting Technology Co., Ltd. (referred to as Konka Lighting) officially received Toshiba's lighting business in China, involving more than 1 billion yuan. It is also reported that Toshiba has negotiated with the Western Digital Company in the past time and plans to separate the semiconductor business to form a new subsidiary. Toshiba has been in a difficult position in recent years and was exposed to financial fraud scandals last year. Professionals believe that the sale of part of the semiconductor business will make it easier for Toshiba to obtain external investment.
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