How can a special car market be able to make money?

A friend who worked for a heavy truck company had sincerely asked the reporter: “If we want to enter the special car industry, which models do you think should be better?”

To tell the truth, at that time, the reporter was temporarily ignorant and I do not know how to answer. Because this is undoubtedly a very large issue, it not only involves the status quo and development of the entire special-purpose vehicle industry, but also relates to the status quo of the enterprise itself. One or two sentences are completely unclear.

However, in order not to disappoint friends, the reporter tried hard to find a lot of information and studied with that friend to see if he could find out any practical solution. In the course of this process, it was discovered that the complexity of the issue far exceeds the initial imagination of the reporter.

In recent years, the heavy truck market has developed rapidly, and the financial crisis has turned into an opportunity for development. Thanks to the rapid growth of the heavy-duty truck market, the growth rate of the special-purpose vehicle market is even more gratifying, because: Every dump truck needs a dump box; each tractor needs at least one trailer; other truck chassis It was converted into vehicles such as vans, cement mixers, bulk cement trucks, and garbage trucks. In other words, the vast majority of heavy trucks and medium trucks eventually became special vehicles.

Therefore, it is no exaggeration to say how big the heavy truck market is and how big the special car market is. This logic has become the internal reason why people in the truck industry have paid great attention to the development of special vehicles in recent years. Everyone thinks: The special car market is a huge cake as the downstream of the truck industry chain.

But many people who have obvious "cakes" cannot even eat the residue. For example, dump trucks and trailers in special vehicles have long been classified as clean. In the past few years, the heavy-duty truck market was going well. The mainstream heavy-duty truck companies in the country had already started a battle for "restructuring the big commissions" and "reconstructing small-scale reforms." Companies that have won more in this fight have already begun. In recent years, the sales of dump trucks have become irritating. Finally, everyone finally realized that it was a market battle.

For trailers, CIMC's products are inexpensive and “children are unscrupulous” and they have branches all over the world. Therefore, this issue is basically not considered. If you think about the more than a hundred "good guys" who make trailers in Shandong Liangshan, I believe no one is willing to enter the trailer manufacturing industry unless you don't want to make a dime.

The bulk of these two special-purpose car markets was removed. Everyone suddenly realized that the cakes for special vehicles have actually become smaller, but they are still very attractive.

So people turned their attention to cement mixers with larger market capacity. Over the years, infrastructure construction has just been on the rise, and the rapid growth of cement mixers is really scary. However, in the past few years, because this type of vehicle has relatively high requirements for the overall performance of the vehicle, it is basically the world of imported cars. Regardless of the European system, there is no domestic truck or anything. However, nowadays, the domestic truck companies have finally gained both quality and low price, but they have been able to obtain endorsements from users. However, once local companies entered the market, competition immediately became fierce and the profit rate plummeted.

Then there is the city sanitation vehicle that can be ranked number one. Urban sanitation vehicles are indeed a big market, but the chassis of urban sanitation vehicles are all medium and low tonnage chassis, which exceeds the “manufacturing scope” of most heavy truck companies. However, Dongfeng Commercial Vehicles in full use of their advantages in the manufacture of the card, the introduction of Dongfeng Tianjin directly to the mid-size car modification market, while the sanitation car has become their key "attack target", their killer is in the car Reserve as many refitting holes as possible on the shelf to make it as easy as possible for users to adapt to different modifications. How is this trick effective? Other places don't know that at least most of Beijing's sanitation vehicles have become Dongfeng Tianjin.

After the “big heads” of these special vehicles have enumerated again, they had to let the “newbies” who joined the heavy-duty industry in recent years be cold-sweat-driven. Originally, they thought that the traditional models would break their blood and they would open up new trails. Is it okay to engage in special vehicles? In view of this, in the end hasn't it been?

The answer is yes, "yes," but the road is tortuous.

Citing authoritative sources, he said: “There are more than 6,000 varieties of special-purpose vehicles in foreign countries, but there are less than 2,000 types of products in China, and the irrational product mix has formed a huge contrast with the ever-increasing diversity and individualized user demands.” In other words, we still have too many treasures to dig, which is why?

At this time, the reporter remembered an interview more than a year ago. An oil exploration company purchased an imported Man truck at a price of about 1 million yuan. However, the top outfit was the logging equipment but it was purchased in Germany. If you go to the company for several million yuan, you will have to wait several months for delivery time. There is no way. Who can call the Chinese company to do it?

“The domestic logging equipment relied on imports for many years and developed abroad. We introduced what we introduced. Only the introduction, but no real absorption and innovation, is always in the running state and cannot be surpassed. In fact, I very much hope that the top garment factory in China can Doing it out," said the purchasing manager reluctantly.

Therefore, we know what other 4,000 kinds of special cars are? Most of these include special vehicles that cannot be manufactured by domestic companies.

Regarding the above issues, one expert interpreted this: “Since the production volume of special vehicles is mostly small, the investment in the development of new products is relatively large. However, Chinese enterprises have insufficient investment in technology and lack of funds, so most of them are imitating foreign models. Individual models are introducing key technologies and key components of foreign products. The lack of independent development capabilities has led to the import of high-tech products and components."

Of course, there are also some special-purpose vehicle companies that want to make some investments in technology and want to do a great job in the special-purpose vehicle market, but they have great difficulties. “The catalog management of special vehicles is unreasonable. Some special vehicles will produce one vehicle. If you want to do experiments and go to catalogs, you will no longer be able to keep up with the needs of users. Germany, Japan, and the United Kingdom are now based entirely on the needs of the market and users. For production, the user needs one or two cars and the company produces one or two cars."

Spearhead directed at management. Management is not in place, most companies can only "shopping" in the Red Sea.

However, this heavy-duty company's friends shook their heads because they knew the strength of their company. The Red Sea's drowning couldn't go wrong. The kind of high-tech, low-yield, and hard-to-advertisement product, the company may not have that strength. Nothing to do it, after all, survive first.

But luck is good. After all, there are more than 2,000 varieties on the list. Can you find one or two glittering golds in it? After some sort of combing, combined with some policies promulgated by the current state, he really found several products that are easy to announce, have more market prospects, and are in line with the company's manufacturing standards.

Whether or not these gold can really shine is still unknown. However, the reporter knows that it is not an easy thing to want to make gold in the special car market.