Fuwei Conway Powers Ten Thousand Billion Targets
"FAW Xichai completed sales revenue of 10 billion yuan in 2010, there is no suspense." FAX Wuxi Diesel Engine Factory (hereinafter referred to as FAW Xichai) deputy director Xu Xuefen is full of confidence.
She told reporters that in 2009 the sales revenue of FAW Xichai reached 9.5 billion yuan, the fastest growth rate in the industry. In particular, in the less than four years, the two light-duty powertrain products of Fuwei and Conway climbed 210,000 units a year from 10,000 units. Even under the financial crisis, they are still welcomed by users. In the low-speed car, light truck market area shines.
Come from behind
2004 was an important node for FAW Xichai's third venture. In this year, FAW Xichai decided to enter the strategic position of the light power car market. This is the realization of the development of the product from small to medium power to high power. After the transition from agricultural machinery to heavy-duty vehicles, the main users made an evacuation. However, this is not a simple return. Facing the markets that were familiar with the past, FAW Xichai has adopted the method of “borrowing heavily†and designing it in Fuwei and Conway. At the beginning, it introduced the research and development concepts and production technologies of medium- and heavy-duty engines into light-duty power, and its operation thinking created a precedent for the industry.
Xu Xufen said that in summarizing the successful performance of Fuwei and Conway products, it is very important that design planning is in place. When FAW Wuchai once again involved in the light power market, it has a very high starting point. It directly applies boosting technology to the light engine, and the user can naturally Feel its superior performance and good reliability.
The first comers may not be able to take up the scenery, but later they will be able to take the lead. Xu Xuefen said, “We completed the road of our peers for several decades in four years. Now 60% of the mainstream light vehicles are equipped with FAW Xichai Fuwei and Kang. Granville's engine."
It can be said that FAW Xichai is very fortunate. When the commercial vehicle market performed poorly, the agricultural vehicle and low-speed car sector gradually became more and more popular, which also contributed to the annual sales of FAW Xichai Fuwei and Conway engines from 2006. 10,000 units, 40,000 units in 2007, and 100,000 units in 2008 and 210,000 units in 2009 have achieved impressive performance.
These two engines are not only the key products of FAW Wuchai competing in the light and low-speed car market, but also the ideal driving force for the upgrading of light trucks and agricultural vehicles.
First of all, in terms of design concepts and development processes, Fulvi and Conway learn from and transplant Aowei's successful experience, integrate advanced technologies into product platforms, have a high technology starting point, have good product performance, and have strong adaptability. For example, the electronic control technology was adopted to enable the diesel engine to achieve optimal control of diesel injection quantity, injection timing, and injection law. Compared with conventional injection systems, the performance of low-speed diesel engines and large loads was greatly improved, and the country's emission regulations were met. .
In terms of manufacturing methods, the factory also protects first-class quality by first-class means, and forms a core manufacturing capability characterized by flexible production, information integration, on-line inspection, and agile manufacturing.
In the quality assurance system, the factory first passed a series of quality standard certifications such as ISO/TS16949, and the quality assurance system achieved seamless integration with international standards, thus ensuring the continuity and consistency of product quality.
It is with this triple protection that Fuwei and Conway have become more widely used. It is understood that in the current domestic market, FAW Xichai Fuwei and Conway have successfully matched with more than 30 well-known light vehicle manufacturers such as Beiqi Foton, Jianghuai Automobile, Shandong Kama, FAW Harbin, Shenyang Jinbei, Shandong Shifeng, etc., and Fuwei and Kang. Wei also won the "China Agricultural Machinery Industry 60 Years Achievement Exhibition Gold Award" for its excellent quality and user trust.
The rising trend of the market has not only benefited from the leading product R&D, but also benefited from the trust of the supporting manufacturers in the outstanding quality of Xunkai's “Fulvi, Conwayâ€. On March 11, FAW Xichai held an updated version of the 2010 Fuwei and Conway marketing conference held in Beijing. The manager of the Liaoning New Century Jinbei dealership said that he only knew the products of the 6-cylinder FAW Xichai engine, 2006 In the beginning, 30 units were allocated, and 1,400 units were already allocated in 2009. In 2000, 2000 units were not a problem. He believes that FAW Xichai has a strong technical strength, first-class culture and management, and hopes Xichai will become the main engine supplier for Jinbei in the future. The varieties will also be developed from the current single-series support to the full range of supporting facilities...
Three major promises
In the face of a hot market, FAW Xichai did not simply increase its production capacity, but chose to upgrade it. Cai Zhenfa, secretary of the Party Committee, said: After the construction of the factory in 1943, the creator of Si’an Thought was a good habit formed after the hardships of entrepreneurship, the glory of development, the hustle and bustle of the bottom, and the glorious progress.
Therefore, although the development of Fulvia and Conway shocked the industry, Xixi People did not indulge in the joy of success, but continued to upgrade the product. The upgraded products have greatly improved in terms of quality, performance, image, matching, and service.
Cai Zhenfa said that this product upgrade will accelerate the adjustment of FAW Xichai's strategic policy. As the light-vehicle market matures, the factory made a strategic decision to fine-tune the product structure at the end of 2009, clarifying the development ideas of “strengthening heavy-duty engines, making light-weight engines, and exploring engines in other fieldsâ€. In order to make the refined light vehicle market, FAW Xichai will increase the proportion of the above products, giving the market a better choice of power.
He emphasized that the upgrading of Fulvia and Conway is a pursuit of higher quality, better performance, stronger reliability, and more thoughtful service, and is an important step in the pursuit of returning values ​​to the light power industry. At the same time, it shows that the “national brand, high-end power†put forward by FAW Xichai is not just a slogan, but will be high-end in each segment.
Therefore, FAW Xichai made a solemn commitment: First, it promised to tilt its strategic partners in terms of resources and policies to ensure 100% satisfaction. Not only will it fully meet the market demand, but it will also respond to the suggestions and opinions put forward by the strategic partners in terms of technical support, quality improvement, product service, etc., and respond to them to ensure the satisfaction of vehicle manufacturers, distributors, and customers.
Second, we promised to ensure that the three-charter miles of Wealth and Conway are always at the leading level in China. With the improvement of technical strength and quality control of the enterprise, the high-end technical and product reliability of Fuwei and Conway will continue to strengthen, and Xichai will continue to improve its three-packet mileage to ensure it is at the leading level.
Third, we promised to continuously increase Fuwei and Conway's added value to maintain the high cost performance of our products. The price of a product depends on the value of the product. Mature users value the price of the product rather than the price when comparing products. Xichai will create more value for users through continuous upgrading of products.
The reporter believes that it is this intense sense of urgency and conscious action that is the driving force behind the rapid development of FAW Xichai.
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