European light passenger big winners are optimistic about Ford Transit

In the past two years, in the domestic environment where the commercial vehicle market is weak, the European light passengers have shown strong and rapid development momentum, showing strong potential. Not only the average growth rate is much higher than the overall market, the major car companies are competing to launch new models, injecting new blood into the market, but also the competition in this market segment to a climax.

Ford Quanshun, who has led the European light market for many years, said: “The entry of new cars is due to the optimism of automotive manufacturers for this market cake. The fierce competitive environment will urge companies to look back to the product itself, which is an entire market segment. The development is favorable."

European light passenger enormous potential <br> <br> China Association of Automobile Manufacturers released data show that in the 2009-2011 years, three years, passenger and light industry developed steadily, the market capacity expanded from 182 800 to 265 900 The scale. In particular, the European light passenger market has grown by 11.91% year-on-year in 2011, marking the first time that it has exceeded annual production and sales of 100,000 units. The sales volume of the main brand of the European light passenger market, Ford Quanshun, reached 58,595 in 2011, a year-on-year increase of 12%.

Industry insiders analyzed that due to the exit of favorable policies such as "car going to the countryside" and "replacement of old ones", the market of low-end light passengers was greatly impacted. With high-end models represented by European light passengers, due to the small impact of policies, coupled with the rapid development of urban logistics, consumer demand has continued to expand. At the same time, with the rapid development of China's economy, the continuous improvement of urban and rural road construction, the demand for passenger transport has been amplified, and people’s requirements for the vehicle itself are also increasing, which also provides a supportive environment for the prosperity of European light passengers.

Market segmentation

The enlargement of market demand has brought benefits to Ford Transit and other European light passengers. It has also further aggravated the competition in the entire market segment. In just two years, new cars were piled up in the market. From Jianghuai Xingrui, to SAIC V80, to Dongfeng Yufeng A08, many automobile manufacturers have played in the European brand, with a series of propaganda of bloodlines, quality and service, in order to reach the market. Establish a brand image of the European upstart.

While many new cars entered the market and injected vitality into the market, the repercussions among the consumer groups were lukewarm. Many consumers said in an interview that they are still willing to buy old models such as the Ford Transit, regardless of the products and services are reliable, accessories and other aspects are also guaranteed. Ford Transit said: "European light passenger car market has become increasingly intensified competition, but the new models in the user awareness, visibility, etc. are still inadequate, the establishment of customer trust takes a long time. In contrast, Ford Transit based on domestic light For many years in the customer market, there are 6 million loyal users in the world, forming a complete, high-end brand image and a rich product line. This is exactly where we respond to fierce competition.”

Industry insiders commented that the reason why Ford Transit became a hot-selling customer in the Chinese market was on the one hand due to the origin of European brands and technologies and the good performance on the European market, and the more important one was that Quanshun was introducing advanced technology from Ford. At the same time, it actively innovated and improved in channels, marketing, and services. Only from the details of the design point of view, Ford Transit also far ahead in the same class of cars in the forefront, such as flat glass windows, leather seats, side door pedals, six-speed gearbox, etc., are as far as possible from the perspective of user comfort , Become a target for many light passengers to imitate.

When the auto market entered the fourth quarter of 2012, the selection of one of the most influential cars in China, the ranking of China's auto rating, was also kicked off. Will the focus of the industry's attention on European light passengers be able to occupy an important seat in the overall rating, which models will be on the list? For the European light passenger brand, it is both a suspense and another place for competition.

Recalling the 2011 China Auto List, the new generation of Transit has won the recognition of users through its all-round advantages in brand, product and service and has been consistently named “Outstanding MPV of the Year” by the organizing committee. It is reported that from 2004 to 2012, China's auto rating has been successfully held for nine times, and it has become the most authoritative and most influential automobile value evaluation system in China. The general rating list has influenced China by its impartiality, authority, and credibility. Millions of consumers and car manufacturers, and all previous models on the list have become the best-selling star products without exception.

When the 2012 China Auto General List was announced, who will be the biggest winner in the European fleet and even the entire automotive market, let us wait and see.