China's first woodworking machinery testing center built

“We built the first woodworking machinery testing center in China and ensured the safety product quality of the woodworking machinery from the upstream link.” The article “Hidden Potential Hidden Troubles in Shunde Woodworking Machinery Industry” reported on October 14 attracted the attention of many readers. Yesterday, the reporter went to Lunjiao, Shunde, a major woodworking machinery city in China, to understand the woodworking machinery industry's response to the industry's hidden dangers.

Enterprises can enjoy all-weather technical services and lack of technological innovation, which is an urgent problem to be solved in the potential hidden troubles in the woodworking machinery industry in Shunde. According to He Peijun, president of Lunjiao Woodworking Machinery Chamber of Commerce, Lunjiao has introduced universities and institutions such as Guangdong University of Technology and China University of Geosciences to set up production, research and research bases, and based on this, integrates existing public service organizations and establishes them. Starting from the "multi-technology platform for woodworking machinery", it invested more than 200,000 yuan to develop and construct a service platform for the "multi-technology innovation platform for woodworking machinery" to provide round-the-clock public technical services for Lunjiao woodworking machinery manufacturers.

“Our woodworking machinery companies also cooperate with well-known domestic universities and colleges, and introduce science and technology commissioners of provincial and ministry enterprises in key universities to help enterprises tackle technological problems.” He Peixi said that the safety inspection of woodworking machinery is also the focus of Lunjiao woodworking machinery industry. Tough project. At present, Lunjiao has invested more than 2 million yuan to build the first "woodworking machinery engineering testing center" in the woodworking machinery industry. This center focuses on testing the parts and production processes of products, and guarantees the safety product quality of woodworking machinery from upstream links. It will effectively improve the quality of Lunjiao woodworking machinery products and enhance the brand value of Lunjiao’s “China woodworking machinery town”.

The introduction of a standard mechanism for the entry of the collective-quote business is about to issue a strong brand. It is also an important hidden danger in the woodworking machinery industry in Shunde. In response, Lunjiao woodworking machinery industry has responded positively.

He Peixi said that through the joint efforts of the government, industry and enterprises, through external promotion, Lunjiao has gradually established the “Lunjiao Woodworking Machinery” regional brand and industry brand, and at the same time, the “Lunjiao Woodworking Machinery” collective trademark has been officially launched. At present, the Chamber of Commerce is working with government agencies to formulate a standard mechanism for the entry and launch of collective businesses, and it is expected to be introduced before the end of this year. “By standardizing the standards of collective business and guiding enterprises to improve their own standards, we must know that we cannot use collective trademarks if we do not meet this standard. Even if we are allowed to use collective trademarks, once we discover that the quality of our products is not up to standard in our daily inspections, we will be Orders to withdraw, and collective marks can no longer be used."

How to cultivate and build well-known brands of woodworking machinery, bigger and stronger brand economy? From the government to the companies are thinking and exploring. He Peixi said that the Chamber of Commerce has now established a new platform for exhibitors. From this year onwards, the Chamber of Commerce will send personnel to participate in the global exhibition every year. The chamber of commerce member companies will be able to bring this information to the world's major exhibitions by simply submitting their own data to the chamber of commerce. . "This is completely free and can help companies better expand their international influence."

Actively liaising with the international market The person in charge of the Lunjiao Street stated that foreign demand for Chinese wood processing machinery is extremely high. Therefore, Lunjiao will also continue to develop export-oriented sales models. By liaising with global distributors, it will be better with the international market. Convergence, occupy market share, and firmly establish their own brand's international image. "We must continue to go out and find first-rate overseas sales agents. We can engage in technical sales cooperation with high-tech enterprises of foreign woodworking machinery, learn advanced technology, and obtain licenses for products to the world. , go abroad and let the world know more about us."

The Lunjiao Woodworking Machinery Chamber of Commerce also agrees with this. They also have ideas for undertaking more international businesses. “We hope to form a cross-enterprise large-scale production line in the industry in the future.” He Peixi said that at present, most woodworking machinery companies in Lunjiao sell whole machines, and there is no need for a company to do anything. However, as long as this continues, companies will inevitably not achieve much development. How to transform from the current situation to selling technology and selling services has become a matter for consideration at the current Chamber of Commerce. In the next stage, we hope to guide enterprises to develop in the direction of subdivision. Consolidate the advantages of various companies into one large production line. As long as they win a big project, each company can profit from the project, not only can win the right to speak in the whole industry chain, but also can win more international business.