Beijing Consumer New Deal will be linked to the security room: home appliance home joint promotion

The reporter learned from the Beijing Business Work Conference that the business department will cooperate with the policy of affordable housing to organize three joint promotion of home appliances, home and home decoration related to housing commodities. The relevant person in charge of the Municipal Commerce Commission said that it will unite multi-industry and multi-business leading enterprises to cooperate with the housing policy to expand the consumption of housing-related commodities and provide consumers with overall solutions. Beijing's efforts to promote new consumption policies will be further strengthened, and the consumption of home appliances, homes and home furnishings will be linked to affordable housing. Beijing’s 12-year growth in retail sales of consumer goods this year is a goal that needs to be jumped to reach. Cheng Hong, deputy mayor of Beijing, described this year's business work. She pointed out at the meeting that according to the goal of the city's retail sales of social consumer goods reaching 772.8 billion yuan this year, the average daily retail sales of the city's consumer goods is 2.1 billion yuan, which is 300 million yuan more than the previous year. Although there was no such situation last year, that is, the purchase of goods caused a huge gap due to the restriction of purchases. However, the sales growth in the fourth quarter of last year did not increase as much as in previous years, but the growth rate shrank. The consumption effect of the construction of affordable housing has been highly anticipated. This year, 160,000 sets of various types of affordable housing that were newly built and acquired in Beijing, 90,000 sets for public distribution and distribution, of which 60,000 are public rental houses, accounting for more than 60. The other 70,000 sets are used for targeted resettlement houses such as population deconstruction in the old city, renovation of shanty towns, and demolition of key projects. After the introduction of the commercial housing purchase restriction policy, some merchants began to try to explore the potential consumption brought by the affordable housing last year. Last year, Suning in Beijing launched a two-month subsidy for affordable housing and a subsidy of 10 for affordable housing users. The range of home appliances that are included in the subsidy for subsidized housing is more extensive than the old-for-new and energy-saving subsidy policies. In addition to the subsidized air conditioners, color TVs, refrigerators, and washing machines, the four categories of home appliances such as hoods, stoves, water heaters, and household appliances can also be enjoyed. A 10% discount on the normal purchase price and no brand restrictions. During the period of social housing subsidy activities, the sales driven by the subsidized housing subsidies accounted for more than 8 of the company's overall sales. According to the person in charge of the marketing department of Suning in Beijing, the company plans to continue to implement the combined preferential policies in June and July. In the view of merchants, unlike the investment real estate market, the demand for home improvement, home and home appliances in the affordable housing market is rigid. Therefore, the housing units promoted by government departments at all levels will provide direct consumption demand for housing-related commodities. In order to further stimulate consumption, Cheng Hong has previously pointed out that the city's business work should do a good job in the three words of extension, exchange, and joint, including extending business hours, trials of furniture trade-in, and multi-business mode to promote consumption.

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