Affected parts supply Japanese cars reduce annual sales target

The impact of the earthquake in Japan, which shakes the global automotive supply chain, is emerging with the gradual resumption of work by major Japanese car manufacturers. Honda, Mazda, and Subaru all indicated that sales targets set in China at the beginning of the year may have to be adjusted downwards. This is also the first time that a car company has released news after the Great Japan Earthquake and acknowledged that the earthquake affected the sales of this important strategic market in China. Analysts believe that it does not make the adjustment to the fact that dealers “press the warehouse” and “complete” sales are not as realistic as the actual situation.

Spare parts supply is difficult to recover. According to a report by the Japanese media, Honda recently reduced its new vehicle sales target in China this year by approximately 12.7% from the 731,000 units set at the beginning of the year, mainly due to the production stagnation in the first half of the year caused by the Japan earthquake. . The report pointed out that although Honda's factory in China returned to normal operation in July, the company believes that it has a limited effect on driving sales.

Yesterday, the Honda China correspondent told the newspaper that the production from April to June was adjusted due to the supply of spare parts.

The source said that due to the impact of the earthquake, it could not be fully loaded for some time and it may not reach the sales target set at the beginning of the year. However, the contact person emphasized that Honda will strive for production and sales this year to at least reach the level of 2010, and eventually be able to recover some of the underproduction. In Honda's earlier plans to have joint ventures such as Guangzhou Automobile Honda and Dongfeng Honda in China, this year's sales target in the Chinese market should increase by more than 10% from the 650,000 expected sales of last year.

Coincidentally, Mazda earlier lowered its sales target for this year to 260,000 units, down 8% from its original target. Mazda China Chairman Masahiro Yamada said that due to the advance consumption caused by the elimination of auto purchase tax concessions at the end of last year, and the combination of automobile purchase restrictions and the Japan Earthquake, the sales volume had a negative growth.

In addition, Subaru, which originally had a sales target of 62,000 vehicles, may not be able to meet the target.

Some companies still have not adjusted their production and marketing targets. However, reporters also learned that Japanese cars have not yet adjusted their targets. "We are still working hard towards the goals set at the beginning of the year." Yesterday Toyota contacted China to tell the newspaper that there was no downgrade plan.

The contact person said: "On the one hand, China's production plants have returned to normal levels. On the other hand, in August, the whole world will go into the system of recovering the under-production."