"Yuchai" Creates a Thousand-Billion-Yuan Enterprise Dream "A World A"
Yu Ping, Chairman of Guangxi Yuchai Machinery Group Co., Ltd. and chairman of Yuchai Machinery Co., Ltd., said in an interview that 2011 is the opening year of Yuchai’s “Twelfth Five-Year Plan†strategy and is also the 60th anniversary of Yuchai’s birthday. In the jubilation year, Yuchai will use the theme of “new heights, new starting points—professionalism, creativity, and surpassing†to create Yuchai’s world-renowned brands and achieve the strategic goals of Yuchai’s large multinational corporations.
Junping said that during the “12th Five-Year Plan†period, Yuchai will fully promote the “two product chains and multiple industry groups†to continue high-speed, healthy and coordinated development, and strive to achieve a sales revenue of more than 100 billion yuan at the end of the “12th Five-Year Plan†period. Achieve simultaneous growth in total profits and sales revenue. "Two product chains" refers to the engine product chain and the engineering machinery product chain; "multiple industrial clusters" refers to the "Yuchai-based" enterprise groups that are divided according to industry, and are mainly based on the current industrial structure and further expand. Or enter into new areas and form.
Secretary of the Guangxi Zhuang Autonomous Regional Committee, Guo Shengzheng, visited Yuchai in June 2010. As a national brand, Yuchai Jiahe “will not only strive to create domestic AA, but also to create a world A.â€
Yuchai, as an outstanding national brand of China, is step by step, weaving its dream of "A World A".
Dreams come from a time of crisis
Junping said that in the 60 years of development, Yuchai has been committed to promoting the internationalization of the brand. Yuchai’s road to internationalization started at the end of the last century, and it was truly a quick move in 2005. In 1997, Yuchai established its first overseas office in Vietnam, and subsequently set up offices in Malaysia and Thailand, and service engineers in ASEAN countries.
However, in 2005, Yuchai experienced an unprecedented industry dilemma: the automotive industry has been declining all the way, continues to slump, the truck market has been declining, and the heavy truck and quasi heavy truck markets have fallen by 32%, leading to the production and sales of engine manufacturers. The performance is sluggish.
In the face of severe challenges, Yu Ping, party secretary and chairman of Yuchai Machinery Group Co., Ltd., who took office, led Yuchai’s new generation of leadership team, and the Group’s employees work together to fight for the market, conquer the trend, and ultimately create The "Yuchai Phenomenon" that surprised his counterparts: In 2005, the company realized operating income of 12 billion yuan, an increase of 12.3%; sales of 250,000 diesel engines of various types, an increase of 16%; export revenue reached 17 million US dollars, an increase of 96%!
At the time, Junping proposed that Yuchai brand be used as a world-renowned brand for a decade or more, and proposed the development strategy of Yuchai Group in the next ten years to fully develop domestic and international joint ventures and cooperation. Accelerate the introduction and application of high and new technology as the main means, expand the industrial chain around the main business, focus on the development of diesel, construction machinery, special vehicles, auto parts, automotive chemicals and other related industrial products, and build an operating platform with annual sales of 100 billion yuan. . Subsequently, it established the vision of “building a world-famous brand and accomplishing a large multinational enterprise group†and used international standards to regulate the development of the company.
“Excellent Quality, International Yuchaiâ€, this is the theme of Yuchai’s internationalization that Fuping proposed in 2005; “Key breakthroughs, deeper development, stronger and bigger†is Yuping’s proposed internationalization from the national stage. The main strategy.
From Southeast Asia to the global layout
Yuchai first chose a Southeast Asian country with the same or similar cultural and historical background as China. In the first battle with neighboring Vietnam, Yuchai focused on the truck market: Yuchai Engine 4108 series products won the top spot, and many types of light trucks in Vietnam were beaten; Yuchai 6M heavy-duty engines also performed well and began to enter the Vietnamese market in bulk.
Differing from country to country, one country has one policy. The “Thousand-islands†country is sparsely populated in Indonesia, with poor infrastructure, especially power supply facilities, and it is relatively convenient to travel with ships. Yuchai’s stand-alone machines and ship machines are used just as they are. The Yuchai Engine, which has been used for bus transportation in more than a hundred cities in China, is also widely used as a bus in Malaysia and many cities in the Philippines. Yuchai also cooperated with many Thai companies to develop CNG (compressed natural gas) engine business.
Nowadays, Yuchai's engine products have entered all Southeast Asian countries and the engine has a total market holding of over 50,000; Yuchai has initially established a self-selling, self-supporting service network that can meet the entry requirements in Southeast Asia to meet the needs of local customers. . In Asia, Saudi Arabia, Kazakhstan, Azerbaijan, Turkey, Syria, Iran, Mongolia, Europe, Russia, Ukraine, Africa, Egypt, Ethiopia, Algeria, South America, Peru, Argentina, Ecuador, Bolivia, Central America Cuba, El Salvador, and Yuchai have also established their own overseas offices or hired overseas service agents to serve foreign customers more intimately, promptly, and better.
In the past five years, Yuchai exported nearly 3,700 small and medium-sized excavators. The market share of small excavators is higher than that of domestic competitors in the European market. It has a relatively complete marketing network in Western Europe and Northern Europe.
At present, Yuchai has 13 overseas offices and more than 40 overseas service agents. Its footprints continue to extend to every corner of the world; Yuchai's products sell well in China, Southeast Asia, the Middle East, Latin America, Eastern Europe, and Africa. In more than 80 countries and regions, the diesel engine has a social possession of more than 3 million units.
Brilliant "Eleventh Five-Year" Yuchai start again
During the “Eleventh Five-Year Plan†period, Yuchai strengthened the core competitiveness of Yuchai’s brands through technological innovation, quality enhancement, and cultural innovation. In 2010, Yuchai’s total tax-included sales revenue was 36.838 billion yuan, a year-on-year increase of 35.45%. This is the first time that Yuchai has entered the ranks of 30 billion yuan.
During the “11th Five-Year Plan†period, Yuchai has basically formed a group of 29 holdings and equity participations in six major sectors through the adjustment of industrial layout, industrial resource integration, and industrial structure optimization. Industrial architecture.
Today, Yuchai’s six major industrial sectors go hand in hand: In addition to the dedicated automotive segment, the remaining segments exceeded the scale of RMB 2 billion from January to October 2011; among the 30 subsidiaries of the Group, subsidiaries with sales revenue exceeding RMB 1 billion Up to 8; overseas operations in Southeast Asia, the Americas, Africa, more than 80 countries. Yuchai Group's "World AA" dream is round.
According to the statistics of China Association of Automobile Manufacturers, in 2010, Yuchai achieved sales of 755,000 units of diesel engines, an increase of 12.01% over the same period of last year, with an average monthly sales of 62,885 units, ranking the industry's leading position. During the “Eleventh Five-Year Plan†period, Yuchai’s cumulative engine sales reached 2.06 million units, which is the perfect ending for Yuchai’s “Eleventh Five-Year Plan†and at the same time laying a solid foundation for the “Twelfth Five-Year Plan†to create “100 billion Yuan Yuchaiâ€.
In a short span of five years, Yuchai ranked among the Top 500 Chinese Enterprises, rising from 231 in 2005 to 227 in 2010. Tax-included sales revenue exceeded RMB 30 billion for the first time in 2010 from RMB 12.1 billion in 2005. The brand value rose from 4.682 billion yuan in 2006 to 8.009 billion yuan in 2010. "Yuchai phenomenon" has become "Yuchai miracle"!
Junping said that during the “12th Five-Year Plan†period, Yuchai will position itself with “passion, environmental protection, technology, and innovation†and use “Excellent power, globalize yuchai†as its brand declaration to constantly surpass it. Continue to create more value for the user's products. At the same time, Yuchai will stand at a new height, plan to launch a series of high-end new products, promote the internationalization of the Yuchai Machinery brand, build Yuchai into the main export base of China's own-brand diesel engines, and become the world's best professional power supply. Business, to achieve the "one industry-based, in-depth development: based on the local, the layout of the global" strategic objectives, and a strong brand matrix, building rich Yuchai characteristics of corporate brand, product brand, service brand.
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