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UP+ Shell Technology will launch a new “combination” promotion

It is reported that from May to June 2013, Shell will unveil a two-month promotion of the new “Combining Energy” product city. The promotion will be held in more than a dozen cities across the country. It will support the development of dozens of domestic distributors and cover more than 200 wholesalers and terminals. This is also the first round of marketing activities held by Shell in China since the launch of the new generation of “Henergy” products in October 2012. This event will bring the newly upgraded Shell Unified Unified Steam Engine Oil into the market and send it to consumers. In the hands of the person. At that time, attendees will have an in-depth understanding of the industry-leading UP+ superior technology and “Henergy” products to bring better performance to the engine.

Shell unified lubricant product family portrait

Shell unified lubricant product family portrait

In recent years, the majority of vehicle owners in China have continuously increased the demand for vehicle maintenance. The important role of lubricants in vehicles also causes car owners to attach great importance to it. In countries with developed automobile consumption, the use of synthetic oil is very common, and it is also increasingly popular in the country.

Compared with ordinary mineral oil, synthetic oil can be applied to a wider range of operating temperatures, has better shear stability, and maintains the lubrication of the engine, greatly reducing friction and reducing wear. At the same time, synthetic oil has unique advantages in energy conservation and emission reduction and prolongs the service life of the engine. It can further improve the vehicle's ability to better adapt to different regions, different temperatures and different road conditions.

Shell's unified “Heneng” lubricants provide consumers with one-stop service with Shell’s unified UP+ superior technology, and at the same time bring more profit for sales and end customers. As a highly cost-effective synthetic lubricant in the domestic market, "combined energy" will bring more benefits to consumers. As a Shell holding company, “Heeneng” products are backed by Shell's global raw material system and manufacturing management, with reliable quality and brand protection.

This time, all of the new products use UP+ superior energy technology and are made of high-quality synthetic base oils. They have outstanding performance in performance. As a result, consumers will have a better driving experience after using “Heneng” lubricants. At the same time, they can also obtain better economic value due to their features of reduced maintenance, fuel savings, and environmental protection.

On the basis of deep insights into user needs, Shell's unified researchers rely on UP+ superior energy technology to provide consumers with a superior driving experience through advanced base oils, high-efficiency compounding additives, and excellent manufacturing processes. Taking the new generation of synergy nine series products as an example, this series of products uses advanced PAO synthetic base oil, which is prepared by pulse technology and meets and exceeds the latest specifications of the American Petroleum Institute (API) SN/CF.

In addition, this series of products also adopts selected high-performance imported composite additives, which have excellent anti-oxidation, shear-resistance and anti-sludge properties, and fully and effectively ensure that the engine can guarantee the best running conditions even under harsh road conditions. Provide users with an unprecedented driving experience.

 

The new generation of energy-conserving products focuses on energy saving and consumption reduction, and achieves the goal of energy conservation and environmental protection through the promotion of multiple details of base oils and additives. Taking the seven-series products as an example, this series of products has added special additives such as liquid molybdenum, which can effectively save fuel. The product has been evaluated by the psychological performance test and energy-saving bench in the energy utilization monitoring of the automobile transportation industry of the Ministry of Communications, and has met the requirements of the JT/T306-2007 “Technical Conditions for the Use of Automobile Fuel-Conserving Products”. It has been listed in the “12th Five-Year Plan” period. A batch of national energy-saving products (technical) catalogs focusing on the promotion of highway water transportation.

In addition to upgrading the driving experience and reducing fuel consumption, the new generation of energy-saving products in each series will have better performance in clean dispersion, oxidation resistance, shear resistance, flowability and viscosity stability.

Taking the eight-series products as an example, this product uses Shell's unified UP+ superior energy technology, selects high-performance fully synthetic base oil, and especially adds a variety of high-efficiency composite additives, which can effectively reduce the consumption of oil products. Super high temperature oxidation resistance and shear resistance, effectively reduce the internal sludge of the engine and maintain a good lubricating oil state for a long time. The polymer ashless dispersant is used to suppress the formation of carbon deposits on the pistons of the engine and the formation of the paint film, so that the internal operation of the engine is highly efficient and the power is kept strong.

As a well-known brand in the domestic lubricants industry, Shell has consistently maintained a good reputation among consumers and has been loved and trusted by consumers and distributors. With the substantial upgrade of the oil quality of “Heeneng” products, and the long-standing excellent performance of Shell’s unified brand, coupled with its sincere attitude toward distributors, “HeNeng” products will have impressive market achievements this year.

● About Shell Uniform (Beijing) Petrochemical Co., Ltd.

Shell United (Beijing) Petrochemical Co., Ltd. is a professional lubricant manufacturer under the Shell Group and is headquartered in Beijing. As a professional lubricants manufacturer that has long served the Chinese domestic market, Shell is focusing on the research and development and production of lubricants that meet the needs of Chinese customers. It is used in automotive oils, motorcycle oils, industrial oils, and construction machinery oils. Many petrochemical fields, such as grease, brake oil, antifreeze, and car care products, provide Chinese users with professional, efficient, and excellent lubrication and maintenance solutions.

At present, Shell has three factories in Beijing, Xianyang and Wuxi, with an annual production capacity of 600,000 tons. It is currently one of the largest lubricant manufacturers in China. Uniform lubricants have direct supply and distribution outlets in all prefecture-level markets in 31 provinces and cities across the country, providing customers with fast and convenient services. As a member of the Shell family, Uniform Lubricant Raw Material Procurement was incorporated into the Shell Global Sourcing Platform, and the Shell Group's technical standards and management system were used. Lubricants were of high quality and stable, and received numerous factory certifications.

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