Late arrivals want to become large devices

"The strong are self-improving," Buick's use of the propaganda language used in Ankewei is undeniable.

According to Shi Hong, Minister of Buick Brand Marketing, this product that is 5 years later than expected has full potential for post-production. "Although we are late, but we will be able to do it in a big way," Shi Hong said.

After watching the conference, many people think that the emergence of Onkewei will break the market pattern of the mass market perspective of Lone Tiguan in the 200,000-30,000 yuan price range. For this argument, Shi Hong does not evade, but it is worth noting. The positioning of the medium-sized SUV's Angkor has an extremely long wheelbase of 2750mm and enriched Shi Hong's full-scale configuration that took more than 20 minutes to complete. It can be said that Angkor has fully met the criteria for leapfrog competition.

According to Shi Hong, Encore was initially designed to benchmark luxury brands such as BMW, Mercedes-Benz and Lexus at the beginning of development, and introduced a 2.0T engine with higher performance according to the preferences of Chinese consumers. This will bring about, or will be a starting price of nearly 300,000.

From the perspective of the entire SUV market segment, the emergence of Angkwa may be more intended to knock on the mountain. It may not be the most direct competitor of a certain car, but it will certainly be the disruptor of this segment of the market, and even subversion and Redefining the traditional perception of medium-sized SUVs, in the words of Wang Yongqing, general manager of Shanghai GM, “Angkor will be oriented to enterprising mainstream social elites and provide them with a new SUV experience that exceeds their peers”.

I admired the courage of Buick and dared to pull hundreds of media into the ski resort a hundred kilometers away on the night before the official opening of the auto show to see a new car conference that would never be announced. If there was no hard goods, then How can we afford those teachers who are tired, have altitude sickness, and even get halo lifts? Fortunately, Shanghai GM did not disappoint as always.

This is a conference that perfectly fits Buick's tone. Someone writes in a circle of friends, "Buick once again refreshed my understanding of the style of the car in the car."

At the same time, this is a somewhat unfamiliar Buick, and in addition to people seeing a variety of elements that can be exhausted, Buick is now increasingly trying to rub in some emotional factors.

In addition to the “spirit 10% more aggressive, 10% more insistent, 10% more tolerant, and 10% more foreseeing”, the chicken soup in the past will only appear in the closing credits of the end of the TV series or the movie, and it will be skillfully inserted. In the Angkor listed ceremony, when the big screen scrolled through the names of all the people from Buick North America, Buick Europe, and the Pan-Asian Technology Center, someone burst into tears.

"Shanghai GM Buick hopes to pay tribute to all those who have worked hard for the launch of Angkor in the past five years through this special approach." Shi Hong said.

6 years ago, Buick opened a brand new chapter with “Buick·Future” as its theme. Six years later, under the brand-new slogan of “Devotion for Newness, Enjoying the Dream Forward”, the company accompanied it. With the release of Angkor, Buick is also about to step into a new round of product development. What will happen to Buick when it enters the “post 5 million” era? Perhaps worth the wait.