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The user is polarized three major weapon to open the national light truck market


“For the coming of rain, the mountain is full of wind,” and it is not excessive to use this verse to describe the impact of the current light-duty truck industry facing the country’s fourth-level emission upgrade. In the process of upgrading the emission standards, there are indeed some enterprises that produce economical light trucks. Due to technical strengths and other reasons, they have to abandon the light truck market and turn to the low-speed vehicle (ie agricultural vehicle) market for survival.

Emission standards upgrade is a double-edged sword. If you can win the challenge, it means seizing the opportunity. The light truck market is facing a challenge of comprehensive testing of quality and technology. In response, the reporter recently learned from the Futian Aoling brand executives that they are developing the Foton Olympics brand development plan and strategic deployment under new market opportunities.

Not only does Foton Aoling, other mid-to-high-end light truck companies in the industry, also undergo this reshuffle, re-planning product positioning and finding their own position. In short, the upgrading of the country’s four emissions is more of an opportunity for light-duty trucks. Under the backdrop of the re-adjustment of the market structure, whoever can stand out and who will win the championship depends on who understands “National IV”. Deeper and more in place.

Light card users are polarized

How will the implementation of the National IV emission standard affect the traditional light truck market?

In the market visit, the author learned that since the implementation of the National IV emission standard, one of the biggest changes in the light-card user base has been “polarization”. One is the organization of users, such as logistics companies, etc. They are more concerned about the overall cost of use of vehicles and social responsibility in the choice of models. The high-end models have become their first choice. The other is retail investors. Retailers are more sensitive to prices. In the face of the reality that the cost of purchasing a national light truck will increase, they may choose other models instead of light trucks, such as light buses and low-speed cars. “So for the mid- to high-end light truck companies, the customer structure is undergoing profound changes.” said the person in charge of Foton Ao Ling brand.

With regard to the current status of the light truck market, many companies continue to launch brand promotion activities. Take Aoton Foton as an example. It is reported that starting from August onwards, the National Fourth Light Truck Tasting Club will be held nationwide. It is planned that 80 games will be completed by the end of October. The promotion of State IV light trucks and the popularization of knowledge in the country’s four countries will establish a high-quality brand image of Foton Ao Ling Guo 4 Light Truck and enhance the influence of the Olympic Bell brand.

This also shows that the impact of the implementation of the National IV on the light truck market is unprecedented, and the market structure will also change. Fukuda Ao Ling and other high-end light-card companies, or will rely on advanced technology and strong brand promotion activities, firmly occupy the first camp. Some economical light-duty truck companies, which may not be able to do so, may have been wiped out in the "smoke-free war" of this emission upgrade.

The Three Major Weapons Open up the Fourth National Light Truck Market
In the face of the current changes in the national light truck market, how will companies respond? “The implementation of the national IV emission standard is actually a good opportunity for the rapid development of mid- to high-end light truck brands.” Aoling brand official said, “Futian Ao Ling has done a lot of work ahead of time in the cultivation of the national market. The three levels of sales, distribution service providers and end customers are moving forward simultaneously, and a series of diverse and rich customer experience marketing campaigns have also been launched in brand communication."

It is well known that products are the root of market competition. It is understood that Foton AoLing prepared for the future, with the help of Foton Auto's resource advantages and technological innovation capabilities, Ao Ling CTX, Ao Ling TX, Ao Ling MRT National IV products and Ao Ling CNG Country V products have been fully introduced to the market. Ao Ling Guo 4 series light trucks equipped with Cummins, 4JBTDi Power, Revo Power and Yangchai, Chaochai diesel power and cloud CNG power, wheelbase from 2490 ~ 5600mm, load quality from 0.75 to 10 tons, has become the current The high-end light truck market has the most abundant power and the most complete variety of national light truck brands.

Foton Aoling not only seized the initiative in its products, but also targeted distributors and service providers. "Resellers and service providers are the bridges between the Olympic Bell brand and customers." The responsible person said, "For the distributors and service providers, the Olympic Bell brand department implements one-on-one capacity improvement training and coaching, and organizes regional four countries. Lightweight card promotion training meeting, In addition, in order to ensure the after-sales service of the national 4 light trucks, Foton AoLing held the third and fourth national fourth light truck service skill contest consecutively, improved the technical level of service providers, and improved the service of the national four light trucks. ability."

Experiential marketing is to allow users to understand the products at close range. To this end, Foton Aoling organized multi-channel customer experience marketing campaigns such as the China Le Mans Light Truck Endurance Race, Logistics Forum, Caravan Tour, and Terminal IV Light Truck Tasting. Let customers experience and feel the superior quality of Ao Ling Guo 4 Light Truck. Here, it is worth mentioning that in the 2014 China Le Mans Light Truck Endurance Race, Ao Ling Guo 4 Light Truck was used as a racing car. While witnessing the high quality of Ao Ling, it also deepened the end user's experience and feelings of Ao Ling Guo 4 Light Truck.

Experience has become an important way for Ao Ling to communicate with its customers. The launch of these activities also marks a full-scale effort by Foton Ao Ling Guo 4 Series products across the country, and the upgrading of environmental protection regulations as an opportunity to continuously enhance product competitiveness and keep close Market, close to customers, thus promoting brand and market development.

Grasping the opportunity for light-bulb brands to fly over

Knowing the current affairs is Junjie.

Under the background of the National IV emission upgrade, whether the light truck can be successfully transformed and upgraded determines its survival in the market. Olling brand department official said: "Olling brand has always insisted on the use of technological innovation to promote the upgrading of China's light trucks, and the country's fourth is another opportunity for us to realize the brand leap. Foton Aoling from the product structure, customer structure, The market structure will be adjusted in three aspects to accelerate the transformation and upgrade of the Olling brand and increase the brand strength.”

The development of the brand is a long-term accumulation process. A good brand can enhance the market competitiveness of the product. In the past 9 years of market experience, Futian AoLing brand has successfully entered the first camp of high-end light trucks in China, and has grown into a famous brand of domestic high-end light trucks. With the upgrading of emission standards, energy conservation and environmental protection become the main theme, how does Foton Aoling base itself on the trend of the times and promote the development of green logistics?

Structural adjustment promotes development. Olling Brand Manager explained: The so-called product structure adjustment refers to the upgrading of product technology, which further highlights the technologically advanced competitive advantage of Ao Ling products; customer restructuring refers to the transformation of customer types from individual to small and medium-sized enterprises and organizational customers. This also means The development of logistics in the direction of scale, and the adjustment of market structure, refers to the expansion of the development of key regions around the Bohai Sea, the Pearl River Delta, and the Yangtze River Delta to the markets in south, southwest, northwest, and northeastern regions. Bell light trucks are more balanced in the development of the national market. In fact, the process of the three structural adjustments is the process of improving the Olympic Bell brand, which will effectively promote the Olympic Bell brand to the industry leader.

In the context of the national market, Futian Ao Ling practiced technological innovation to lead the country’s green wave with practical actions and promote the development of its own brand. We will seize the opportunity of the implementation of the National IV to win market with green technology and leading quality, realize structural adjustment, and promote the development of green and efficient logistics.

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