The power to decide the right to speak of a commercial vehicle joint venture is no longer one-sided
Futian signed a letter of intent with Daimler to establish a joint venture company to produce only its own brand of Auman heavy trucks. The five-year negotiations are actually a game between Chinese and foreign auto companies. This process reflects the increasing competitiveness of Chinese commercial vehicle companies and reflects how important the Chinese truck market is in the world market.
In the 1980s, it was hard to imagine that it would be desirable to retain its own brand in a joint venture, let alone develop its own brand in a joint venture. At the beginning of reform and opening up, Chinese truck companies were in a weak position in the dialogue with the international auto giants. "There is no right to speak without technology" has become an unwritten "hidden rule" in the automotive industry.
After all, China is a developing country. When Chinese users purchase trucks as means of production, they attach great importance to the input-output ratio of products and hope to shorten the cycle of fund recovery. Therefore, self-owned brand trucks with the advantage of price advantage have become the objects of their favor. Chinese truck companies have found a suitable road for their own development. They have produced heavy trucks that suit China's national conditions, and their competitiveness has gradually increased.
In China's truck market, independent brand heavy trucks have an absolute advantage. After years of rapid development, China’s heavy-duty truck companies have become less powerful than ever. China National Heavy Duty Truck is listed in Hong Kong and raised funds of HK$9.04 billion, which provides sufficient capital protection for the further development of the company. Chinese truck companies not only have a firm foothold in the country, but also actively enter the international market and have achieved impressive results. The competitiveness of Chinese truck companies is increasing, and the right to speak in joint venture negotiations is also increasing.
It should be noted that the changes in the position of the foreign party's joint venture negotiations have not been the care or alms given to us by the people, but the increase in the strength of the self-owned brand enterprises.
ZHEJIANG FULE MINING MACHINERY CO., LTD , https://www.flmachines.com