SMEs should pick up the network marketing tool

In today's society, many companies have realized the importance of networks and brands. With a branded company that can continue to grow, with networked companies, it can be easier and more sustainable. But at present, many SMEs have no way to start online marketing and brand building. What's more, brands and networks are rich people's games. This is not the case. The only difference is that they have different resources and different approaches.

The development of network technology has greatly changed people’s inherent ways of thinking and way of life, and also changed people’s established production methods and marketing methods. If SMEs want to continue to develop and grow, they must use the right and appropriate network marketing strategies to carry out brand building.

The network development has accumulated a huge potential customer base, which has laid a market foundation for the brand building of SMEs. By the end of 2010, the total number of Internet users in China had reached 457 million, which laid the foundation for the development of online marketing. The strong communication capabilities of the Internet and the convenience of commodity trading conditions in the e-commerce system have changed the basis of existing marketing theories. In the network environment, the concept of time and space, the nature and connotation of the market, and the behavior of consumers are all undergoing profound changes. According to "HC360 Industrial Product Index Analysis Report," HC360 currently has 10 million enterprise users, and more than one million companies each day release important information such as supply, procurement, bidding, and agency information. The article covers more than 76 industries, including 9,465 product categories. Its market value and transaction share are even more limitless. The network is a challenging market change and an exciting business opportunity for SMEs.

SMEs have a flexible organizational structure and are more adaptable to the e-marketing form of flexible marketing. The market carrier of online marketing is a virtual space, breaking the boundaries of time and space, 24 hours a day online transactions and online services, so that the concept of a fixed time disappears. Through the Internet, companies directly face all consumers and competitors, expanding the scope of the company's choice of target market, and it brings more opportunities for the company. Changes in the market transaction model brewed changes in marketing and management models. This requires companies to establish a flexible marketing organization that is adaptable to the environment, that is, to establish a digital, networked, and intelligent organization with high efficiency, and in this case, be flexible. Small and medium-sized enterprises will have more advantages than traditional large-scale functional organizations.

Traditional marketing methods have higher costs, and online marketing greatly reduces marketing costs, and it is beneficial for small and medium-sized enterprises to establish a brand image in the online market. Traditional marketing methods such as television stations usually charge tens of thousands of dollars per second, and SMEs can hardly afford it. Internet marketing is cheaper. No storefront rental costs, effectively achieving direct sales of goods, on the one hand to reduce the pressure on the company's inventory, on the other hand also reduces the circulation links, reducing marketing costs. It is difficult for SMEs to provide satisfactory customer services due to limited conditions. Enterprises using Internet marketing can break through time and space constraints to provide round-the-clock services, and at the same time establish a corporate brand image in the online market.

Internet marketing provides a good opportunity for the construction of small and medium-sized enterprises. SMEs should pick up the network marketing tool to win their own opportunities in the fierce business war.