·Policy helps new energy enter the rapid development track

Recently, the Roewe E50 under the SAIC passenger car was officially sold in Beijing, and can enjoy preferential policies such as the Beijing special shake indicator. Shortly after its sale, it attracted many Beijing residents to go to the 4S shop to see the car and consult. Prior to this, it seems unimaginable that this brand enjoys the same preferential treatment across regions. However, thanks to the recent favorable policies, new energy vehicles represented by Roewe E50 began to move forward at a faster pace. In the industry's levels, move forward.
On July 21, the General Office of the State Council issued the "Guiding Opinions on Accelerating the Promotion and Application of New Energy Vehicles" (hereinafter referred to as "Opinions"), deploying to further accelerate the promotion and application of new energy vehicles, and to eliminate the local protectionism phenomenon that is currently widespread. In order to promote the transformation and upgrading of the automobile industry as soon as possible, alleviate energy and environmental pressures. Miao Wei, Minister of the Ministry of Industry and Information Technology, commented, "The new energy vehicle support policy is unprecedented in strength and the gold content is extremely high."
This is another good news that new energy vehicles have ushered in since July. In fact, in July, the state has issued three policies, including the reduction of new energy vehicle purchase tax and the slash of official vehicle purchases to new energy vehicles. And so on.
Some insiders pointed out that unprecedented policy support symbolizes that China's new energy industry will officially embark on a rapid development channel.
In a favorable policy environment, major companies have accelerated the layout of new energy vehicle products. Among them, the plug-in hybrid product Roewe 550 plug-in hybrid car (Roewe 550PLUG-IN) and the pure electric product E50, which SAIC passenger cars have taken the lead in the market, have relatively good market response, and the two products are in technology. Brand reputation and service guarantee have outstanding advantages.
Policy to help solve development problems This year is called the “policy year” for new energy vehicles. In July alone, the good news of new energy vehicles has come one after another. On July 9, the State Council executive meeting decided to sell pure electric and qualified plug-in (including extended program) for licensed sales in China (including imports) from September 1, 2014 to the end of 2017. Hybrid and fuel cell three types of new energy vehicles are exempt from vehicle purchase tax; on July 13, the State Organs Administration, the Ministry of Finance, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, and the National Development and Reform Commission jointly announced the government agencies and public institutions. The implementation plan for the purchase of new energy vehicles requires that in 2014-2016, the central government agencies and government agencies and public institutions that incorporate new energy vehicles to promote and apply the city, the proportion of new energy vehicles purchased in the year is not less than 30%. Later, on the 21st of July, the State issued the "Opinions". While making more detailed plans for the promotion of the development of new energy industries, it also highlighted the need to break the local protectionism phenomenon that is currently widespread.
Some insiders pointed out that successively favorable policies have made important promotion in terms of purchase tax reduction and elimination of local protection, and will play a vital role in solving the problems existing in the development of new energy vehicles in China.
In fact, in the development process of the past years, the difficulty in implementing new energy vehicle planning, the difficulty of fair competition, and the difficulty of technological breakthroughs have always been problems that hinder the progress of the industry. On the one hand, the research and development costs of new energy vehicles are relatively high, and it is difficult to spread the low cost through a large-scale production and sales system due to the short-term start of the industry. On the other hand, due to the immature development of battery technology, consumer mileage concerns are difficult to crack, and related charging facilities are not complete enough, so few consumers are willing to pay for new energy products, and because of local protectionism everywhere, cross Whether the regional consumers enjoy the financial subsidy benefits in the whole vehicle purchase or the versatility of the charging pile, there are major limitations, which once again hamper the consumer's purchasing enthusiasm.
According to the analysis, in addition to breaking local barriers, the reduction of purchase tax will help lower the threshold for consumers to buy and stimulate consumer demand. The entry into the official car market will inevitably push new energy vehicle technology and quality standards further. rise.
Roewe's arms joined forces to take advantage of the new energy vehicle policy, the company began to speed up the layout, the above car passenger cars, BYD, Dongfeng Nissan Qichen, BAIC Group representatives have announced their own product planning .
Among them, SAIC passenger cars are one step ahead. Shortly after the release of the "Opinions" on July 21, the announcement of the elimination of local protectionism, SAIC announced the official launch of the Roewe E50 in Beijing, and the plug-in hybrid product Roewe 550PLUG-IN has also been brewed nationwide.
In terms of transaction price, the new energy products of SAIC passenger cars have basically aligned with the prices of traditional products. Take the Roewe E50 as an example. The price of the car is 234,900 yuan. In the Shanghai area, the state subsidizes 33.25 million yuan, and the Shanghai local government subsidizes 40,000 yuan. Together with 33.65 million yuan, the last consumer only costs 128,000. Yuan can buy it, and also get a free license plate for Shanghai New Energy. In the Beijing market that has just entered, the comprehensive multi-party subsidy, the final hand price is only 142,800 yuan. It is worth noting that with the September 1st, the new energy vehicle reduction and purchase tax policy officially landed, this consumption threshold will be further reduced.
In addition, the above two new energy products can fully meet the daily travel needs of consumers in terms of cruising range. Among them, the Roewe E50 has a cruising range of 180 kilometers under the 60km constant speed test condition, while the Roewe 550PLUG-IN has a cruising range of up to 500km when it is fully charged. Take Shanghai as an example. From Hongqiao Airport in the west of Shanghai to Pudong Airport in the far east, the distance is less than 55 kilometers. Consumers can easily drive the Roewe E50 across Shanghai.
However, SAIC is still committed to meeting higher standards. Along with the news that the country’s official car purchases on July 13 were tilted toward new energy vehicles, SAIC also simultaneously expanded its target market to the official car market. In SAIC's view, compared with the private consumer market, the official car has higher standards for product quality and technology, and also imposes stricter requirements on brand reputation and service guarantee system.
In terms of brand, Roewe has repeatedly appeared in the national "two sessions", the Youth Olympic Games, the General Administration of Customs and other occasions. Recently, Hebei Province has just purchased 100 Roewe 550PLUG-IN as a police vehicle, Roewe has been used in official business. The car market has established a good image; in terms of technology, the Roewe 550PLUG-IN, which is more complicated by technical means, is an example. The car adopts the plug-in strong mixing system independently developed by SAIC, and adopts EDU electric drive transmission to realize series-parallel and the like. Under different working conditions, the smooth switching between the motor and the gasoline engine can provide the driving experience closest to the traditional car. On the service, all Roewe 4S stores are equipped with new energy green channels to provide the most convenient service for new energy vehicles. In addition, in terms of safety, the power batteries used in Roewe's new energy vehicle products have undergone severe tests such as collision and fire. At the same time, the vehicle has designed a multi-level high-voltage safety protection system, and is equipped with a remote monitoring system to monitor vehicles in real time. abnormal situation.
SAIC believes that it can provide an important basis for “conquering” private consumers after meeting the higher standards of the official car market.
Boosting the rapid upgrade of the new energy industry According to data from the China Association of Automobile Manufacturers, in the first half of this year, China's new energy vehicles sold 20,500 units, a year-on-year increase of 2.2 times, exceeding the full year of 2013. Although the current industry development speed has been accelerating, it is still far from the target of the country's previously planned production and sales of new energy vehicles in China to reach 500,000 units by 2015.
Some insiders pointed out that as an emerging industry, new energy is still in the initial stage of exploration. In addition to the support of industrial policies, a sample enterprise is needed to exert a demonstration effect. Although the imported electric vehicles represented by Tesla are currently trying to get people's attention through a variety of marketing methods, it is worth noting that the price of up to about 700,000 yuan is not close to the people, it is difficult to enter in a short time. Ordinary people's home." This shows that local car brands will shoulder the heavy responsibility.
Previously, due to various factors such as local protectionism, it is difficult to avoid the phenomenon that new energy vehicles are “pushing but not wide”. Since many governments treat local brands and foreign brands differently in policy support, it is difficult for new energy industries to be like traditional Like car products, it forms a free market competition mechanism.
However, compared with other multi-market promotion models, Shanghai's promotion attitude is more open. It is the first to choose the “marketization” path and open the market for excellent products. For example, in the license support, it has been imported, joint venture, and independent. Brand new energy vehicles are treated equally, and industry insiders comment that this reflects Shanghai’s firm determination to the healthy development of the new energy vehicle market. It may experience “pain in the short term”, but in the long run, this open model can truly replicate the country. Mode.
In this context, SAIC Group has undoubtedly strengthened its leading position in the new energy automobile industry under the open structure. It is understood that SAIC has announced that it will invest 6 billion yuan in five years to attack core technologies such as electric motors, batteries and electronic controls. At present, the layout of its new energy industry is also improving day by day. The key component systems of new energy vehicles have been completed and built. A world-class, domestically most advanced new energy vehicle production base.
Some people believe that with the current barriers restricting the development of new energy vehicles, the outstanding enterprises will also be able to play their means across the region, play a "squid effect" to promote the development of the industry, and promote the new energy industry to enter the rapid development channel. According to some data, in 2015, sales of new energy vehicles are expected to reach 200,000 units, and China is expected to become the world's largest new energy vehicle market.

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