LED products are not good for business, encountering high cost problems
Every time I talk about the difficulties encountered in the process of application and promotion of LED lighting products, the high cost factor is a commonplace among many people in the industry. What is the reason why the price of LED lighting products is expensive? Some experts have analyzed this: At present, the outer casing, power supply system (power conversion), heat dissipation system, etc. account for about 50% of the cost, and the cost of this part should not be It is the cost of semiconductor lighting itself. In the future, with the advancement of chip technology, the proportion of such peripheral power supply systems will exceed 70.
According to industry insiders, the current situation that LED lighting products are encountering is not good. Zhongshan Guzhen Lighting Industry has entered the LED lighting industry. It can be traced back to seven or eight years ago. After undergoing two stages of landscape lighting and applied lighting, the industrial chain has now expanded to indoor and outdoor decorative lighting and commercial engineering lighting. Extending to the package, accessories and other links, showing a good development trend. Zhongshan's lighting companies have also launched LED lighting products, but the high initial investment has not brought lucrative profits. According to statistics, Zhongshan District is the largest energy-saving lamp production base in Guangdong Province. In 2010, the value of exports was as high as US$215 million, while LED lighting was only US$22.229 million. In the first quarter of this year, the value of LED lighting exports is also far from energy-saving lamps. Liu Zhihong, director of the Guzhen Office of Zhongshan Inspection and Quarantine Bureau, said that with LED lighting as an example, there are currently less than 10 companies with real export capacity.
Although LED has the characteristics of energy saving, environmental protection and long life, and from the perspective of total cost of ownership, the current cost performance of LED has obvious advantages compared with some traditional light sources, but it hinders the purchasing power of ordinary people and the recognition of LED light source. Knowing the limits, consumers are still extremely sensitive to the initial purchase price, which also causes great difficulties in the promotion of LED lighting.
In fact, this is similar to other products based on new technologies. The biggest problem in the process of commercialization of LED lighting is cost, especially the initial purchase cost is too high. Today, the price of LED light sources is almost 3 to 10 times that of traditional light sources, and some even higher, naturally making many potential users discouraged.
In the domestic market, it is precisely because the cost of LED lighting is much higher than that of energy-saving lamps, which has caused difficulties in promotion. According to the survey, the second and third tier cities are almost unheard of for LED commercial lighting, let alone take the initiative to replace the existing traditional lamps with a higher price. In addition, the market expansion efforts are far from enough. Now the application of LED commercial photos is basically only found in large-scale commercial supermarkets, entertainment facilities, buildings and road lighting projects in some developed cities in China.
However, LED commercial lighting is already relatively low in price sensitivity, because commercial lighting takes a long time and the energy saving effect is more significant, which should be easier to market. But the reality is that the LED commercial lighting market is not good at all. According to a person from an LED lighting company, the company has also promoted LED lighting products to some stores: it feels that the domestic market is slowly starting, but it is really like a foreign company. What has been so successful in commercial lighting is not yet available in China.
Previously, he worked as a director of Zhongshan Taiteng Lighting, which focused on commercial lighting. Mr. Xiao Jie, who is currently lighting design company, also told reporters that commercial lighting is still not a climate, and it is largely a cost issue and a price issue. It can be seen that it has gradually warmed up. For example, the jewelry industry has been more and more adopted, but the product grades are still very low, which in turn can easily affect the user's reputation for LED. Xiao Jie said: the product grade is low, often color rendering, life will have problems, which in turn may affect the promotion of LED use. Nowadays, commercial lighting is still the world of metal halide lamps in clothing and other industries. LEDs are only used in small space display methods such as jewelry. Xiao Jie believes that in order to eliminate the cost factor, LEDs will want to take the advantage of small size and easy to hide in the future.
In view of the promotion and application of LED lighting products in commercial lighting, Liang Bingwen, chairman of Suzhou Najing Optoelectronics Co., Ltd. believes that to truly solve these problems, we must first reduce costs by technological innovation, modularization, standardization and batch promotion. Second, the government must give certain support and subsidies to the policy so that LED lighting products can enter the mass market as soon as possible. In addition, attention should be paid to the novel shape design and products with other added value to win the favor and favor of customers.
Although the current commercial promotion environment of LED lighting products is rather harsh, the performance of the widely used commercial photos is not very satisfactory. The Shenzhen Arctic Technology, which specializes in manufacturing high-power LED commercial lighting and high-end LED jewelry lights, This is quite optimistic: from a market perspective, the LED commercial lighting market has broad prospects. Its research and development costs are also continuing to decline. The core technology of LED is LED chip technology. The technology patent of LED chip has been gradually thawed since 2010. As long as the price of LED chip drops sharply, the cost of LED commercial product will be greatly reduced. The LED market can further reduce the production cost through the large-scale production of products, which is conducive to the wide application of LED products.
As if we have already seen, the smog of a LED commercial lighting war will start, and emerging brands and export brands will shake the traditional traditional business landscape in this war. It is expected that LED commercial lighting will become more mature in the future, and the stability of LED products will be further improved. For the LED industry, in the future, providing LED lamps with high quality and low price will be the driving force for LED commercial development. The key is. We will wait and see.
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