Incandescent light exits the market LED filament lamp market will enter the outbreak period
According to the previously released roadmap for eliminating incandescent lamps in China, if the assessment is successful, China will ban the sale and import of incandescent lamps for general lighting of 15 watts and above from October 1 this year. In the face of policy adjustments, in recent years, first-line lighting companies have vigorously promoted energy-saving lamps and LED bulbs to replace incandescent lamps. However, in this battle for the market, as the latter, according to the previously released roadmap for the elimination of incandescent lamps in China, if the assessment is successful, China will ban the sale and import of incandescent lamps for general lighting of 15 watts and above from October 1 this year. In the face of policy adjustments, in recent years, first-line lighting companies have vigorously promoted energy-saving lamps and LED bulbs to replace incandescent lamps. However, in this battle for the market, the LED filament lamp as a rising star is gradually in place, and it is expected to become the backbone of the daily lighting of ordinary people. Compared with other LED products, LED filament lamps have the advantages of full-angle illumination, simple and elegant nostalgia, higher luminous efficiency and more energy saving. At this year's major exhibitions at home and abroad, many companies have exhibited retro LED filament lamps. As the incandescent lamp completely withdraws from the market, the LED filament lamp will suddenly rise and become the brightest lamp in the night sky. Incandescent lamps delisted, LED filament lamp market is growing rapidly LED filament lamps replace incandescent lamps for lighting, and there has been a considerable market before the ban on whitening. As incandescent lamps exit the market, LED filament lamps will usher in a new round of alternatives. Because of the perfect combination of LED filament lamp and traditional incandescent lamp technology, 360 lighting, combined with the inherent complex of incandescent lamps in Europe and America, make LED filament lamps popular in foreign markets. From the perspective of the growth rate of export volume, the growth of European countries such as Germany, France, Denmark, and Poland is obvious, indicating that the Chinese LED filament lamp that meets the European people's feelings has been recognized by Europeans, and the market acceptance has increased rapidly. With the increasing market demand for LED filament lamps abroad, the level of attention is spreading from Europe and the United States to the domestic market. According to an authoritative survey, the total demand for global LED filament lamps in 2015 exceeded 70 million, and it is expected to reach 220 million in 2016. Once incandescent lamps are completely out of the market, the market demand for LED filament lamps will continue to increase. In the future, as filament technology gradually matures, LED enterprises can achieve mass production in large quantities, and the price of products will be reduced to the extent generally accepted by the market. It is believed that the market demand for LED filaments will continue to increase. LED companies at home and abroad speed up the layout After the LED lighting in recent years, the LED filament lamp finally ushered in a real counterattack this year. At present, many LED companies have accelerated the market for LED filament lamps to seize market opportunities. In June of this year, Mulinsen announced the acquisition of one of the largest manufacturers of LED filament lamps in China, and the data shows that the revenue of Super Time Light Source in 2015 was 428 million yuan. Previously, Mulinsen has announced that it will develop a new generation of LED full-circle filament bulbs. At this point, Mulinsen is sending important signals to the industry: to fully enter the field of LED filament lamps. Lin Jili, executive general manager of Mulinsen, said: Three years ago, we started to work on the continuous layout of filament lamps. At that time, we have considered that we should combine chip-side and finished-product manufacturing plants, thus combining the advantages of Mulinsen’s packaging end to form a cross-chip. Product line diagram of the filament lamp packaged and finished. At present, the related products of Mulinsen Lighting LED filament lamp have already completed the certification of domestic and foreign mainstream markets, and began to distribute samples. Soon in the world, Mulinsen Lighting will set off a whirlwind of LED filament lights. Since the beginning of this year, in addition to the market of Mulinsen and Jingdian LED filament lamps, Philips, GE Lighting, Baishi, Hangke Optoelectronics, Stellar Gaohong and other domestic and foreign LED companies have also entered the field of LED filament lamps and added mass production. According to relevant media reports, there are nearly 800 related companies producing LED filament lamps in China. It can be seen that the LED filament lamp market at this stage can be described as a hero, a magical power, and a decent in the Central Plains. The market competition has been upgraded, and the patented warfare LED filament lamp has ushered in a high-speed development period in 2016. The enterprises represented by Mulinsen have entered the field of LED filament lamps, which will accelerate the technological innovation, scale manufacturing, cost control and channel promotion of various enterprises. Competition in other areas. It is foreseeable that the competition in the LED filament market will be very cruel. As the market competition intensifies, the future patent war will definitely become a major focus of the LED filament lamp market. For a company, a patent is like its own territory, sacred and inviolable. Many LED companies build multi-dimensional patent protection systems from materials, processes, formulations and product shapes. For example, Jingdian has realized a comprehensive patent layout of filament packaging by comprehensively applying various patent layout methods. First, purchase a basic patent with a very early application date. Second, the patent protection network is formed by using the technology-oriented patent layout + patent document writing to expand the scope. Third, keep an eye on the market and the patent layout covers the industrial chain. In addition to the patented layout of Jingdian, Japan's oxtail (USHIO), Nichia, mainland China's Ledison, and traditional lighting international manufacturers are also increasing their patent layout. It can be seen that although the threshold of the LED filament lamp market is not high, it is not easy to do a good job, and it is not easy to do it. It is necessary to work hard to make a good product and create a brand. Differentiation into a new way for enterprises After the breakthrough of key technologies in the past two years, the maturity of packaging technology, and the improvement of sealing technology, the luminous efficacy, indexing, life and cost of LED filament lamps have been improved. With the gradual breakthrough of the bottleneck of the filament lamp, Philips, GE Lighting, Mulinsen and other lighting manufacturers have entered this market battle. With their huge volume and scale advantages, the high cost of filament lamps will be able to drop rapidly. The price war on LED filament lamps in the market may not be far behind! This year, the supply and demand relationship of LED filament lamps began to change, supplying filament lamps. More and more manufacturers. It can be seen that in the future, the market share of LED filament lamps will be mainly divided by large-scale enterprises and differentiated enterprises, and some speculative small enterprises will gradually withdraw from the LED filament lamp market competition. Therefore, product differentiation will become a topic that every company that focuses on filament lamps must consider.
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