If you can decide! See how Dongfeng Light Trucks "breaks through"

Today, the winter of the domestic light truck market remains the same. However, in the first half of 2016, under the background of double-digit growth in heavy, medium and micro cards, the light-duty card market appears to be lame and sales continue to decline. The sales of brand light trucks Also not spared. The downward trend, which lasted for four years, has become a normalized "cage", and the "cage" is not broken and it is difficult to "paint." On August 18, 2016, Dongfeng Light Trucks took a seat in Suzhou and ushered in the second Dongfeng Kaipute Car Friendly Fuel Challenge. Since the opening of the first challenge, the Dongfeng light truck has continued to increase its attention. In stark contrast to the desolation of the market, the game scene is even hotter, and the enthusiasm of the players continues to increase. Dongfeng Light Trucks still demonstrates a strong sense of tolerance. For "breaking the prison," Dongfeng Light Trucks seems to be well-placed in the market operation. If there is any success, do Dongfeng Light Trucks have any magic weapon to win?

Dongfeng Kaipute 2nd China Card Friendly Fuel Challenge Suzhou Division

Feel the pulse of the market: precision positioning, differences in service moves of <br> <br> well known, the weak light truck market factors, both economic pressure overall downward trend in the country; also upgraded emission standards, leading to rising vehicle costs, these can not be regulated Under the influence of factors, it is indeed difficult to continue to move forward in the light truck market. Although the background is not optimistic, but with the continuous development of the express logistics market and the rising trend of new energy vehicles, it still gave a shot to the light truck operators. Take the express delivery industry as an example. From January to June 2016, the total number of express delivery service companies nationwide completed 18.25 billion, an increase of 48.1% year-on-year. The face of the courier industry this big cake, Dongfeng light truck seems to have found a cut entrance.

The current express logistics shows a trend of group-based customers; in addition, light trucks have an increasing share in inter-city logistics and the city’s final kilometer distribution area. Based on this, Dongfeng Light Truck has continuously expanded its efforts in distribution and suburban logistics in the same city with remarkable results. In the first half of this year, the first vehicles of Dongfeng Motor Co., Ltd.'s 1,000 “Greens of the same city” were delivered in Fuyang, Hubei Province. This is a vivid example of Dongfeng Light Trucks' positioning in the pulse market and achieving results.

Dongfeng light truck

Gao Guangyan, assistant to general manager of Dongfeng Automobile Co., Ltd., also stated that this is just the starting point for cooperation between Dongfeng Motor and industry customers. In order to enhance the ability of industry customers to expand the market, Dongfeng has made a series of adjustments, and strive to create a complete industry customer development, service, maintenance system; and through the vehicle procurement, use, maintenance, and automotive aftermarket, the depth of the entire industry chain Cooperation to create a full-value-chain level business maximizes the synergies and advantages of both parties.

It is reported that this time, Dongfeng Light Truck has specially introduced service differentiation service for VIP plans according to the timeliness requirements of "same goods". According to the requirements of "same goods", vehicles were painted for the company's custom "city green", and according to the requirements of "same city goods", a more complex double door design was adopted. The first delivery of 63 vans were all made in the original compartment of the Dongfeng Motor Co., Ltd. stock box. The order was placed on the last batch of orders on April 25 and went offline on May 8. The compartments were completed in only ten days or so. The first batch of 63 vans were produced.

Dongfeng Light Truck also promised to provide more than 20 standard inspections for all new delivery vehicles during the period of use of the new vehicle, provide 1 to 3 months of resident service, and provide employees with training on the use of new vehicles; during the operation period of the vehicle, present 5 Sub-maintenance and provide "regular fixed-point" home repair service, while providing 24-hour on-call assistance to the faulty vehicle; the warranty period, the purchase of extended warranty products can enjoy a minimum of 30% discount; throughout the life cycle, enjoy the Dongfeng Brothers Club for free Silver membership benefits. A variety of precision service measures to ensure that the company car worry-free.

Such precise and differentiated services naturally won the favor of group users. "Selling products is also selling services." Differentiated services have always been one of Dongfeng's core competitiveness. Today, in the face of the market's winter, the core competitiveness of Dongfeng Light Trucks is particularly valuable.

Customer Relationship: face care first love Over Gold <br> <br> winter, hold together for warmth might be a good choice, while Dongfeng light truck and truck users select "Baotuan children." Recently, the Dongfeng Kaipute 2nd Karyou Fuel Saving Challenge was held in Suzhou as an interactive platform for events. In the eyes of the organizer of the event, Zhou Yong, General Manager of Suzhou Dongshen Automobile Sales Co., Ltd., is more like It is a caring journey. The players learned from each other to understand each other's truck performance; in addition to interaction between the racers, truck drivers and Dongfeng light trucks also formed a tacit understanding, Dongfeng light truck to understand customer needs, customers understand the latest products. It is not an exaggeration to describe the relationship between the two in terms of affection than Jin Jian.

Unveiling of "Truck Brothers Love Home"

Zhou Yong analyzed: “The cost of logistics market is increasing year by year, but the logistics income of truck drivers has not changed. The more professional logistics companies, the larger the living space, and the more individual investors, the more the market is squeezed. Users need more care, which requires companies and distributors to have a broader mind and humanistic feelings."

In fact, Zhou Yong’s sentimental marketing has already become his core magic weapon in the eyes of Dongfeng. At least ten years ago, Dongfeng Light Trucks had found a platform to display the magic weapon. Ten years ago, the Dongfeng Brothers Club was formally established. With the Dongfeng Brothers Club, Dongfeng Light Trucks has launched a series of activities to promote the spirit of charity care. In the second session of the Kayou Fuel Economy Challenge, there were no members of the Dongfeng Brothers Club. Jet Li from Suzhou is one of them. He bluntly said, “The Dongfeng Brothers Club is just like another truck driver's home. Brothers help each other and go hand in hand, and here you can feel the love and support of Dongfeng to our truck drivers. "Indeed, from the Dongfeng Light Trucks' concern for everyone and caring for every car, we can easily feel the Dongfeng light truck's determination in the public welfare road. In order to promote the spirit of care, the Dongfeng Brothers “Love Home” was formally unveiled at the second session of the Kayou Fuel Contest.

As a charity activity focusing on truck drivers, Dongfeng Light Truck Co., Ltd. and Dongfeng Brothers Club have established the Trucks Brothers Love Home Fund, and DFAC National Key Distributors have established "Love Homes" and awarded "Dongfeng Tasting Specialist" to key customers around the world. "Love volunteers volunteers" title, in the future they can declare the love fund's assistance to local customers in need of help. The relevant person in charge of the Wind Brothers Club stated: “The truck fuel-efficient competition is a classic of truck marketing, and the opening of 'Love Home' is an indication that Dongfeng Light Truck is determined to continue to care for customers, and is also a reflection of Dongfeng Light Truck's innovative marketing.”

It is reported that the Dongfeng Light Truck Brothers Club also successively held a series of caring activities such as the second Lei Feng truck driver selection and truck children's calligraphy contest. Through these activities, Dongfeng Light Trucks has upgraded its corporate image from a pure trucking company into an enthusiastic warm-hearted company. In the winter of light-card market, Dongfeng light trucks continue to invest in public welfare. Perhaps for Dongfeng light trucks, perhaps this is the icebreaker's killer!

RFID Production Line

RFID Production Equipment, RFID Producing Machine, RFID Machine

ShenZhen YuanMingJie Technology Co., Ltd. , https://www.ymjcardmachine.com