Coding Center: New Technology Replaces Barcodes with Difficulties
In the era of rapid technological development, bar codes and two-dimensional codes have become commonplace in everyday life. Recently, the emergence of no-consumer convenience stores for new species has pushed the intelligent identification of goods and RFID technology to the forefront.
Kong Hongliang, director of the Application Promotion Department of China's Article Numbering Center, said that bar codes currently have an absolute advantage, and that smart identification and RFID technology cannot shake the status of barcodes in a short period of time.
Coding Center: New Technology Replaces Barcodes with Difficulties
The "weakness" of RFID and smart identification
RFID technology is now more and more widely used, in some retail scenes, such as Decathlon, Inman and other clothing stores widely used. In the supply chain, RFID can also solve the problem of high efficiency and transparency. The growth rate of RFID is very obvious. However, RFID chips also have weaknesses. First, the relatively high cost of each 0.3-0.4 yuan is not conducive to large-scale promotion. Secondly, liquids and metals interfere with RFID technology technically, and chips that remove interference are more expensive.
The AI ​​visual recognition technology is mentioned in the scene of no-convenience store. For example, Google, Jian24, and Shenlan Technology all apply visual recognition technology to help customers purchase and settle. However, Kong Hongliang pointed out that it currently only satisfies the need for "cool", the cost of use is even higher, and there is not much application of visual identification technology in logistics and production scenes. In addition, the proportion of unmanned convenience stores in the overall business is very low, which is a relatively niche scenario.
"The RFID and AI visual recognition technology is currently in its infancy, and it is still too early to be an intelligent entry point for coding," Kong Hongliang said.
Coding Center: New Technology Replaces Barcodes with Difficulties
Barcode cannot be shaken temporarily
“Barcodes now account for more than 90% of the entire industry chain.†Kong Hongliang analyzed that the main reason was cost advantage. We can see barcodes in most of our products because the barcodes are printed in bulk and at almost zero cost.
RFID and smart identification have brought people a sense of crisis. Everyone feels that the new technology will immediately iterate and eliminate old technologies. Kong Hongliang believes that it is not realistic in the short term.
Different consumer groups have different service scenarios. For example, the emergence of new media has mushroomed, but traditional media such as newspapers still exist. Barcode price advantage is still obvious. Within at least three to five years, we still cannot see the rapid rise of other technologies and replace bar codes.
"After a desperate expansion, e-commerce companies have gradually realized the importance of data management. The standardization of data is inseparable from this unified code." Kong Hongliang said. It is understood that Ali, Jingdong, eBay, Baidu, 360, etc. all cooperate with the coding center to jointly promote the standardized management of e-commerce products.
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