China's auto industry’s own brand creates “heart” at the right moment

The Chinese auto industry seems to usher in a new era in the first year of this new five-year plan, and its own brands have begun to put into production engines and seize the strategic commanding heights of the “primary market” of automobiles. Taking advantage of the number of fingers, the Geely’s own-engine CVVT mass production in Ningbo, the Chery ACTECO 1.6L series, and the Great Wall electronically controlled common-rail technology INTEC diesel engine are on the rise, and some are emerging. Among them.

The birth of the self-owned brand engine marks a new breakthrough in the core components of the Chinese auto industry.

The engine is the heart of the car, and people in the industry asserted early: “The competition in the auto industry is actually the competition of the engine.” In the history of the world’s autos, it is no shortage of people who rely on the engine to create a world. Although the engine development cycle is long and the sensation is far behind the launch of a new vehicle, it largely determines the quality and performance of a model. An enterprise’s independent R&D capability in the engine area is also very similar. To a large extent, it determines its discourse power and influence in the international automotive industry chain. When Honda pioneered the North American market, it was not because there was a powerful weapon—the CVCC low-pollution engine that was at the world’s advanced level at the time. This engine enabled Honda to start the production of the Accord in the United States in Ohio, and Honda also became the logical first place. A Japanese car manufacturer that manufactures cars in North America.

The reason why the company owns its own engine is that it has competitive weapons, because the use of its own engine can promote a sharp decline in production costs, thereby increasing the cost, which will greatly enhance the company's competitive position in the market. For the Chinese auto industry, the more domestic self-developed brands that can independently develop engines, the more they can obtain rapid reaction in competition, the more they can respond to the rapidly changing competition in the market, and the more they can promote the healthy development of the Chinese auto industry.

The self-owned brand's leap in making “hearts” is an increasingly active product of the Chinese auto market and is the force of the market. We should soberly realize that car engines have always been a must-have for car owners, and a wave of localization is rolling on the soil from the shelling of its own brand engine. Localization has been used to achieve low-cost production. As a necessary move for all joint ventures, behind the power of their own branded engines, there are even more competitors. At present, automotive engine R&D centers with international investment background include: Shanghai Pan-Asia Automotive Technology Center, Wuxi Weifu Bosch Fuel Injection System Technology Center, GM-Shanghai Jiaotong University Powertrain Institute, Delphi China Research Center, Toyota Technology R&D (Shanghai) Co., Ltd., Toyota Technology R&D Exchange Guangzhou Co., Ltd., Volkswagen R&D Center, Dongfeng Cummins Engine R&D Center, and Dongfeng Nissan Passenger Vehicle R&D Center.

The direct result of this wave of localization will eventually lead to the formation of a complete industrial chain for automobile production in China, and it will be a new market opportunity and a new level of market competition for independent brands, no matter what the trend is. Regardless of the tragic competition that will come soon, the breakthrough in the engine field will be a breakthrough, and this breakthrough can regain the commanding heights.

Once again, the “blowout” market has acquired such a good opportunity. When will the engine of the independent brand not be created at this time?



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