Beijing Automobile and Changhe Automobile "Double Brand" will operate independently
Following the signing of a strategic cooperation agreement between the Beijing Automotive Group Corporation and the Jiangxi Provincial Government on November 25, 2013, after the acquisition of 70% of Changhe Automotive, new news came from Jiangxi Province in recent days.
On January 15, Xu Heyi, chairman of Beijing Automotive Group, led the team for the first time. At the meeting, Xu Heyi said that the two major brands of "Beijing Auto" and "Changhe Automobile" will operate independently.
According to Tencent Auto's understanding, Changhe Auto will use Beiqi's existing car and off-road vehicle platform resources in the future, and through joint development with the platform, it will introduce differentiated products including A0, Class A, and SUV.
BAIC plans to sell 2 million cars of "Beijing Auto" and "Changhe Auto" brands by 2020.
Beiqi Jingdezhen and Jiujiang signed the "South Base" <br> <br> agreement before the meeting, Zhang Xi Yong, general manager of Beijing Automotive Group has signed a cooperation agreement with the mayor of Jingdezhen City, Jiangxi Yan Hui, mayor of Jiujiang City, Zhong Zhisheng. According to the agreement, BAIC will commit itself to building Changhe Automotive into the group's “South Baseâ€.
According to the commitment of Beijing Automotive Group to acquire Changhe Auto, from 2014 to 2017, BAIC and Jiangxi State Control jointly invested 13 billion yuan to build the Xinchanghe Automobile into a production plant with 500,000 vehicles and 300,000 powertrains. base. It will upgrade the production bases in Jingdezhen and Jiujiang, and will build a new phase of its own brand and joint-venture brand vehicle base.
From 2018 to 2020, the investment will increase to 14 billion yuan. By then, Changhe will have 1 million vehicles and 600,000 powertrain production capacity. New self-owned brands, joint-venture brand vehicle bases and new self-owned brands and joint venture brand vehicle bases will be expanded to the second phase.
The signing of the agreement was completed and Beiqi’s commitment began to be put into action. By 2020, BAIC Group will further expand its industrial scale in Jiangxi Province, establish a new joint venture base and a strategic base for its own brands, and ensure that Changhe Auto will produce and sell 1 million complete vehicles and achieve 100 billion yuan in total industrial chain revenue.
Changhe Automobile brand independent import many types of products <br> <br> at Beijing Automotive Group first staff meeting on Changhe Automobile, Changhe Automobile of the new board of directors, board of supervisors and senior managers formally established, members include: chairman Xu Heyi Mr. Shang Yuanxian is the chairman of the board of supervisors, Tong Zhengrong is the general manager of the company, Ma Yong is the chief financial officer, and Cheng Dongjiu is the party committee secretary and secretary of the discipline inspection committee and the person in charge of the trade union.
Although the acquired Changhe Auto will be under the jurisdiction of the entire automotive division of BAIC Group, according to the planning of BAIC Group, the Beijing Automotive brand and the management agency of the Changhe Automotive brand, BAIC AUTOMATION and BAIC AUTOMOBILE GROUP, will be independent. run. However, "the basic structure remains unchanged" is Xu Heyi's basic premise for the development of Changhe Automobile.
For the status of Changhe Automotive, how to achieve sales growth is the top priority. According to Tencent Auto's understanding, Changhe Auto will use Beiqi's existing car and off-road vehicle platform resources in the future, and through joint development with the platform, it will introduce differentiated products including A0, Class A, and SUV.
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