Achieve a historic leap in Jianghuai Commercial Vehicles in 2009
The reporter learned from the JAC commercial vehicle press conference held on January 6, 2010 that sales of JAC commercial vehicles (light trucks, Gehrfa heavy trucks, and chassis) increased by 40% year-on-year in 2009 and exceeded 180,000 units in one fell swoop. With a historic leap, Jianghuai Automobile also became the domestic commercial vehicle company after sales of Futian, Dongfeng and FAW. Zhao Houzhu, general manager of commercial vehicle company of Jianghuai Automobile Co., Ltd., told the media that JAC was developed from commercial vehicles . In the future, the status of commercial vehicles in JAC is still very important. The company will continue to increase investment in this sector. It is reported that following the completion of JAC's 100,000 heavy truck production base in January of this year, JAC's micro-card base in Jiangsu and Shandong's light truck base will also be put into operation one after another. In 2010, the production and sales target for JAC commercial vehicles is 200,000 vehicles, and will exceed 300,000 during the “12th Five-Year Plan†period.
In 2009, three major varieties of JAC commercial vehicles achieved major marketing breakthroughs. According to the data provided by the network management department of the JAC Commercial Vehicle Company, in the light truck market, thanks to the national launch of the automobile to the countryside and the trade-in policy, as well as the product structure adjustment and marketing network extension strategy launched by the company, the JAC light truck sales reached 2009 With 150,000 vehicles, sales in the past three years have been between 100,000 and 120,000 vehicles. It has reached a record high, which is a year-on-year increase of 70.7%. The increase continues to rank among the top three in China's light trucks. In the bus chassis market, in the face of the unfavorable situation of the bus industry in 2009 due to the lack of market confidence caused by the financial crisis at the beginning of the year, and the unfavorable situation such as the extrusion caused by the large number of railway trains, the JAC bus chassis has been deepening the village-village market, high-end business, and business markets. In the new energy and state-four chassis market, the company sold nearly 20,000 chassis throughout the year, including 2,500 self-produced chassis. In the heavy-duty truck market, in 2009, Gehlfa Heavy-duty trucks have made major breakthroughs in terms of product mix, product quality, market operations, and marketing service system. In the year, domestic sales of 1,2016 units were achieved, and sales reached 2.6 billion yuan. The growth rate is about 35%, which is much higher than the 11% growth rate of the heavy truck industry.
JAC Commercial Vehicles grew rapidly in 2009 and benefited from the adjustment of the organization system, product structure and network layout. In terms of organizational structure adjustment, according to Zhao Houzhu, general manager of JAC Commercial Vehicles, after the establishment of the JAC Commercial Vehicle Company in early 2009, the company’s business was divided into a marketing system and a marketing support system. While maintaining the independent operation of the three major product marketing companies, commercial integration The company’s procurement, manufacturing, and quality resources are marketing services. The comprehensive benefits it generates support the rapid growth of the JAC commercial vehicle business.
In terms of product structure adjustment, as early as December 2008, JAC light trucks completed the integration of the brand, formed the five sub-brands of Shuai Ling, Wei Ling, Chun Ling, Kang Ling, and Lucky, and clearly defined the brand communication and market of JAC light trucks. Objectives: In 2009, JAC carried out the strategy of follow-up inspection for heavy trucks, through multiple rounds of benchmark development and price sorting on the cargo, traction and engineering vehicle products, so that product development and product structure were optimized; In order to meet the requirements of the development of the passenger car market under the new situation, the Jianghuai chassis has made adjustments to its existing products decisively. At present, it has formed four series of chassis products: “Village Villageâ€, passenger transport, bus, and CNG.
In 2010, the product structure adjustment of Jianghuai Commercial Vehicles will continue to deepen. Jianghuai Light Trucks will form three series of product lines: “Jianghuai Bellâ€, “Jianghuai Luck†and “High-end Light Trucksâ€; The product structure of the vehicle; the chassis is developing the 6-meter chassis of the 4DA1 self-produced engine while developing the Baosteel chassis, the National IV, and the new energy chassis, and continues to expand the dominant position of the JAC chassis in the market segment.
In the construction of marketing network, JAC Commercial Vehicles will implement linkage between the three networks (marketing, service, spare parts network) and eliminate blind spots in service. At the beginning of 2009, Jianghuai Automobile adjusted its network layout according to the deployment of “expanding westwards westwards, deepening southeastern China, deepening southeastern China, and basing itself on the Central Plains and fully sinkingâ€. The coverage from the east to the west and from the south to the north was formed on the surface, and its depth was presented. From the municipal to the county-level extension, the implementation of the strategic layout of the city to the rural and rural areas echoes the city. Based on the existing 80 4S stores, nearly 300 first-tier distributors, and 500 second-tier distributors, the light-card network further extends the marketing network to the third-tier and fourth-tier markets, and has established county-level joint exhibitions in key areas. The hall has solved the problem of difficulty in buying cars and service for users in the county and township areas. JAC Gehlfa heavy truck currently has 767 service stations and 356 spare parts supply points; the "ten guarantees" measures of the chassis can provide customers with engine, chassis maintenance, quality assurance services, and technology in the same service station. Support, spare parts supply and other services work to reduce the customer's back and forth in the chassis and engine service stations.
In 2009, the sales of JAC passenger vehicles also achieved a major breakthrough, and the characteristics of JAC as a comprehensive automobile company have been gradually strengthened. In this regard, Cui Yizhang, Minister of Marketing of Jianghuai Automobile Co., Ltd. stated that commercial vehicles are the core business of JAC, and passenger cars are strategic businesses. The latter's development is inseparable from the former. He disclosed that in order to enlarge and strengthen the commercial vehicle segment, the entire series of planning for the JAC commercial vehicle will be further improved. The multi-functional commercial vehicle company will soon be brewing and the production of micro-cards and pickups will be introduced; the heavy-duty truck and the engine will be used with internationally renowned automobile companies. The joint venture and cooperation are proceeding smoothly; and Jianghuai's production bases built at home and abroad will ensure that the production capacity of commercial vehicles can meet market demand.
Gleey , https://www.geelygroups.com