The tide of closure will not happen so quickly, but the years of new cars are not so quiet.
The tide of closure will not happen too soon, but next year is indeed the time when the new car is really shining.
Text? Sugar Rabbit
Today, I saw an article saying that "new cars have entered the knockout stage", and people in the industry quietly revealed that some new cars have not been paid, and they have named the names of Ai Chi and the Yangtze River. I think that the knockout is not the beginning of today. Since it is a business, every day may be a knockout.
As for whether or not we will see a large number of new cars dying this year, it will certainly not be. Everyone has been quite active in flipping through the microblogs of several founders of new cars.
Ai Chi's boss Fu Qiang issued a contract sign. Yesterday, they just signed a deep strategic cooperation agreement with a company that is doing big-data operation of user driving behavior. It seems that it is not like the horrible situation that has not been paid.
Weimar Motors just entered Turpan for the hot zone limit test three days ago, and it was the last round of R&D tests before the launch of their first production car.
Xiaopeng car is more lively here, because the team continues to expand, the founder He Xiaopeng issued a map of the Guangzhou company. On Wei's side, the troubles of domestic delivery are first put aside. Chairman Li Bin has already told the German media that the German market will be sold in two or three years.
Of course, the years will not be as calm as the surface.
Of course, the market environment faced by new cars is not friendly. Although China is the world's largest electric car market, this market is becoming more and more demanding.
The subsidies for new energy vehicles are constantly declining. If you can't officially sell pure electric products next year, you probably won't get much subsidies. So, with the so-called "subsidy" low price, the propaganda method will soon be on the line. Nowhere.
Many new car companies have chosen pure electric SUVs as a breakthrough, and even more have created hundreds of thousands of pure electric sports cars. I will not comment on them later. I think even Wang Sicong may not be their target. Customers, while the former, the growth rate of the SUV market has begun to slow down, can the pure electric field be spared?
Let's talk about the biggest advantage of not limiting the purchase. Beijing's new energy licenses are now three or four years old, and they are as rare as gasoline licenses. If I could buy a lot of sesame seeds for the sake of the year, I wouldn’t take such a precious license to be your mouse this year.
Your uniqueness may be a stumbling block
In addition to feelings, what else is the selling point of new cars to attract ordinary consumers? N-to-one butler service, intelligent, autonomous driving, customization, these are the selling points they promote, and the traditional car companies that claim to be cumbersome cannot catch up with them at these points.
I can't judge if I can catch up with it. After all, I have never experienced the automatic driving of anyone, and the policies and regulations in a short time do not allow it to go on the road. Customization is a severe test of manufacturing capabilities, which is why traditional car companies will not promote it. The ES8 is known to have achieved the result, and the result is very slow delivery.
So if you want to be different, you have to pay the price and cost. For example, if your car has a carbon fiber body or an all-aluminum body, it means that the extremely complicated manufacturing process is waiting for you, whether it is a self-built factory or a foundry. It may be the same as Tesla's Model 3, entering "production hell."
Financing is not easy, the most important thing to reach the finals
At present, the highest financing amount in the new car is Weilai Automobile, with 14 billion, and Weimar is followed by 12 billion, and then it will not reach 10 billion yuan.
How long can the money support them? No one can judge. So some people say that they are worried about the overcapacity of new vehicles. I am not worried at all, because most of the planned production capacity listed in the press release may not last until the day when production is started.
It is said that 2018 is the first year of a new car. It is time to test the delivery capacity. I think that this year is not the time to really test them. Next year is the time when new cars are really shining.
Wait until the product can come out and let us evaluate it, instead of making a comment on the sample car and theoretical data, it is the real game to start.
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