The Ministry of Industry and Information Technology Leads Auto Parts Enterprises to “Special Special Excellenceâ€
Truck Parts Fu Yuwu, Chairman of the China Society of Automotive Engineers, stated: "The automotive industry is a leading industry in the equipment manufacturing industry, especially in the commercial vehicle industry such as the truck industry. It serves both the people and important industries. If the automobile and auto parts industry Breakthroughs can be made in terms of individual technologies, which will play an important role in driving technological advancement in the entire manufacturing industry. The "Implementation Plan" is very beneficial for auto parts companies to enhance their brands and further strengthen them."
Create a "hidden champion" for parts companies
The Implementation Plan responds to the strategy of building a strong country. The country hopes to focus on cultivating a group of companies that are market-oriented and specialized in technology. Through demonstration companies and enterprises, two types of enterprises will be encouraged to drive the development of the entire subdivided industry and guide manufacturers to focus on innovation and The improvement of product quality promotes the development of the industry to the mid-to-high end and drives China's manufacturing to the world.
Fu Yuwu believes that the country is actively implementing the strategy of creating a powerful country. First, the Ministry of Industry and Information Technology released “Made in China 2025†and the automotive industry launched the “Thirteenth Five-Year Planâ€. The Ministry of Industry and Information Technology has also proposed the policy of nurturing and developing single-item manufacturing champion enterprises. The Institute is also studying the roadmap for the development of the automotive industry. At present, China does not have large-scale auto parts companies with global competitiveness. Therefore, strengthening the auto parts industry has become an important development issue for China's auto industry in the next 15 years.
China's industrial development policy is biased towards supporting a large number of diversified large-scale automobile companies, and it lacks sufficient attention to "specialty and excellence" of small and medium-sized enterprises. Therefore, it is difficult for these small and medium-sized enterprises to receive national and industry attention and financial support. The "Implementation Plan" has changed the status quo. The company it supports is the industry "hidden champion" proposed by the famous management scientist Herman Simon. The "Implementation Plan" is a major advantage for those companies that stick to the industry and are determined to do a deep and deep within the industry. It is a major orientation policy in the process of transformation and upgrading of China's manufacturing products from the low to the high end, and to the auto parts industry. Development has important guiding significance.
Higher single entry threshold
There is a certain threshold for individual championship demonstration companies and for fostering corporate reporting. The "Implementation Plan" pointed out that there are nine entry barriers for both the reporting demonstration enterprise and the fostering enterprise and must be achieved at the same time. Among them, the demonstration enterprise is a company that only engages in one or two specific product segments in the manufacturing industry, and the sales revenue of a specific product segment accounts for more than 70% of the company’s total business income. The market share of individual products ranks among the top three in the world. The proportion of sales revenue of certain products cultivated by the company reached 50%, and the market share of individual products ranked the top 5 in the world or the top 2 in the country.
It is difficult for parts and components companies to achieve these two digital standards. However, there are also a number of qualified auto parts companies in China.
Improve corporate brand influence
“For auto parts, the cultivation of individual champion companies is the shaping and promotion of corporate brands.†According to Ye Shengji, deputy secretary-general of the China Association of Automobile Manufacturers, the cultivation of a group of key companies has become a model enterprise, which will help the transformation and upgrading of parts and components industry.
The Secretary of the Automotive Filters Committee of the China Association of Automobile Manufacturers, Xiang Yuejin, said: "At present, the self-owned auto parts companies have little influence, and there is no independent filter company that has the strength to compete with leading international companies. In the international market development The autonomous filter companies still face the problem of low brand awareness."
Experts in the industry believe that China's auto parts industry has always been in a big but not strong, lack of core technology, zero-remote relations and other unfavorable relations, and even was considered to affect the development of independent vehicle companies. As foreign capital further squeezes its own brand market, the living environment of independent parts and components enterprises has further deteriorated. The issuance of the "Implementation Plan" will greatly benefit the self-owned brand companies in increasing industry concentration and increasing market share.
In order to achieve good development in the future, parts and components companies must do the following: First, products and technologies with core competitive advantages, which can provide a certain market value for the industry chain, that is, “special The second is to further improve the company's R & D and management capabilities, with international advanced parts and components companies as a benchmark, continue to learn, digest and re-innovation, to form a corporate development with specific characteristics of the R & D and management system The third is to enhance the company's ability to integrate resources, improve the company's awareness of cooperation in the upstream and downstream areas of the industrial chain, such as the ability to integrate raw materials or modules, so as to enhance the market position.
Fu Yuwu stressed: "We must focus on some key auto parts areas, do a good job of top-level design, focus on supporting, and deepen cooperation in production, teaching, and research, and strive to make breakthroughs in some key areas. In addition, the auto industry must make an overall sound and force to fully converge. All sources, universities, research institutes and resources, and do a good job in improving the parts industry."
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