The change of marketing concept in the mold industry will find a breakthrough in international trade

At present, there are more than 20,000 mold companies in China. As competition intensifies, companies need to break through the existing sales chain and look for new opportunities. Informatization and e-commerce are quietly changing the mold industry, and are even changing the mold companies' usual thinking.

The marketing competition of the mold industry has gradually entered into regularization, and has extended from the domestic to the international, and will have a major turning point in international trade. Industry experts generally believe that this will be the development trend of China's mold industry in the future.

The application of e-commerce by mold enterprises to obtain orders will be a trend. Using websites to promote, build shops, and talk about business on IM will be the e-commerce application point of mold companies. This low-cost, fast-spreading and efficient e-commerce has become a tight junction between e-commerce and the mold industry.

However, at present, there are still many mold companies in the application of e-commerce there is "built a website, it must be high-cost promotion," "can not find a suitable marketing," "use of the network will be able to attract foreign trade business," and other errors. How to obtain orders through the Internet, how to apply e-commerce in the mold industry to conduct in-depth analysis, the system to understand how SMEs to invest the minimum cost to get the best results, how to choose the right for their own search, how to choose their own industry website, so as to promote SME information construction and e-commerce applications help more enterprises to effectively use e-commerce.

In the period of more than a year in the world financial crisis, or for a longer period of time, in addition to the number of mold sales, the mold industry has more development characteristics and progress.

First, the structural adjustment has achieved certain results. This mainly includes three aspects: First, the effectiveness of institutional reforms and institutional transformations. At present, there are few state-owned enterprises. No matter the number or production and sales, they only account for less than 3% of the entire industry. Joint-stock, private, and foreign-funded enterprises have an absolute advantage. The vitality of the entire industry has been further enhanced. Secondly, the ratio of high-tech middle-to-high-grade molds, mainly represented by large-scale, sophisticated, complex, and long-life molds, has been steadily increasing. Third, the market structure has been continuously improved and emerging industries have received universal attention. Examples include new energy, medical equipment (appliances, equipment), automation, aerospace, and rapid economic molds. The international market is also a vast history. In addition to the traditional markets of Europe, America and Southeast Asia, emerging markets such as India, Russia, Brazil, Australia, the Middle East, and South Africa have begun to expand.

Secondly, the trend of overseas mold transfer to China's mainland has continued to develop, driving the continuous improvement of the industry level and the rapid growth of exports. As the cost advantage of China's mold production continues to exist, on the one hand, it is foreign capital, and at the same time there are mold purchases. The international molds are further transferred to China's inland development. As we are in line with international standards, this has accelerated our progress.

Third, cluster production methods have been further developed. As far as I know, at present there are more than 30 different types and types of mold cities (gardens, districts, agglomeration production bases) in the country, of which more than half have formed a certain scale. In 2008, the output of the mold city has reached 270. About 100 million yuan, of which mold is about 17 billion yuan, the scale effect has been reflected. Moreover, the development of cluster-based production methods has made significant contributions to the development of the modern manufacturing service industry in China's mold industry and the development of the mold-centered industrial chain. Its significance is significant. At present, the cluster production mode is still in continuous development and the overall situation is good.

Fourth, the mold production cycle is further shortened, mold prices continue to decline. This is indeed a great pressure for mold manufacturers, but for mold users, this is the result. At the same time, this is also a manifestation of technological progress in the mold industry. However, there is also a problem of non-standard markets, excessive price competition, and overcapacity of middle and low-end products, which should arouse enough attention from us.

The mold industry after the crisis is like a newborn. It needs more “care” and “care”, and it needs to constantly increase its resistance to supplement “nutrition” from all aspects. Analyze the mold industry, marketing concepts need to make greater changes in order to make their resistance greater, and "abandoned" pass.