Several problems in the car rental industry need to be rectified
Several problems in the car rental industry need to be rectified
First, the integrity of the system needs to improve the process is complicated Note that we do not trust each other, why the car does not require a deposit in the United States, even if you rent a A00 class vehicles in China need to pay a deposit, which is unscientific, which shows that the current integrity system is insufficient This is particularly reflected in the distrust of consumers by car rental companies.
Tianjin Car Rental Co., Ltd. said that regarding the construction of credit system, the protagonist must be government-led. This is the basic responsibility of the government. However, since the existing social system is unfavorable to the entire industry, the industry needs to be intensified accordingly. E-commerce has done a very good job in this area. Before seeing media reports, Ma said, "Every transaction made is an exchange of honesty." In fact, if e-commerce awaits a perfect system of integrity in the society, Now Ali or the current Taobao can not have the current results, car rental also has such a pioneering spirit.
In particular, cities that mainly deal in tourism cards should do better in this regard, but at present, it is not always the case. Some time ago he went to Hainan and rented a car at the airport. He asked several circumstances including the deposit, the lease, and the rental of the driver's car. It seemed to be less attractive. The author took a long time to go to the rental car with fewer guests. Say that many models are returning vehicles in different places. Most of the models are stranded in Sanya. It can be seen that the scale is not large enough.
Of course, there are a lot of factors that dominate this. In a mature market, you only need to use a credit card to rent a car without a deposit. When you visit this store, you need to pay a corresponding deposit, which is also very inconvenient. Corresponding credit system can open this gap, and the corresponding market can only be opened wider and wider. These also require car rental companies to learn like e-commerce companies.
Second, insurance resources need to be integrated.
The main reason for the car rental company to collect a deposit is to worry about car theft, damage, etc. In fact, as consumers, this level of concern is still not small. To reduce the corresponding costs and risks, one thing must be done. Insurance system. These developments in our national insurance industry are relatively rapid. This has also brought about a favorable factor for the development of the car rental industry. However, it lacks some existing favorable conditions. These car rental companies take the initiative to participate, and the insurance industry shares the cake together to share Risks, “Blissful enjoyment, and difficulty in sharing†are ancient teachings. Now this society still applies.
If the insurance industry can provide more comprehensive and detailed insurance clauses for the car rental industry, the cost of the corresponding car rental companies will drop a lot, so that the whole cake will do even greater if consumers receive more in this area. With more benefits, market forces will lead more people to choose car rentals. What they can bring is not just a small rental industry, but a big business that transforms the way people travel.
Third, automakers and distributors need to integrate resources.
The car rental company is more like an intermediary. It connects consumers and the automotive industry. The automotive industry is also an important part. It cannot simply be to order from a car manufacturer or purchase a car from a dealership. It can be completely worry-free to carry out the car rental business. The author proposes to form a strategic partnership with car manufacturers and dealers to promote the latter to play a more important and active role.
In some cases, it is obvious that cars are used as products. In the process of actual use, there will always be one or more failures. If you want a car rental company to have a clearer future, we must ensure that consumers use the process smoothly and conveniently. In the mature car rental market, if there is a problem with the car, the corresponding person will arrive at the first time, give you a replacement car, and then the consumer will continue to use the car. If consumers do not bear these responsibilities, the car rental company will need to find a third party to share the cost of this part. Of course, the most suitable candidates are of course car dealers and manufacturers.
Automobile dealers and manufacturers have very obvious advantages in automobile troubleshooting and regional distribution. They can provide timely troubleshooting and high-quality maintenance services. Of course, early car rental companies wanted to provide quality services to consumers themselves. Need to do homework.
Fourth, the development of the industry is orderly.
Some people say that chaos emerged from heroes, and the author believes that an orderly market environment is easier to create a king, media reports that the current car rental industry entry barrier is very low, and about 10,000 car rental companies nationwide, these are hard to imagine. And the media citation data shows that the top five car rental companies only occupy a market share of 9% of the month. This shows that there are many opportunities. On the other hand, it means that the disorderly market has potential risks in the use of consumers.
If in the early days of the market, consumers have any unsuccessful things, they can spread more conservative ideas, which is very unfavorable for the entire car rental. Therefore, this industry also suggests that the government or the corresponding parties should do enough supervision work to raise the barriers to entry for the entire industry and allow more excellent industries to enter a healthier and orderly market environment. This is beneficial to consumers and to the car rental industry. of.
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