Lubricant manufacturers jointly promote the industry to advance to the high end
Recently, the seminar on “Improving the Quality of Lubricants and Protecting the Interests of Consumers†was held in Beijing. Representatives of BP, Harmony, Great Wall, Kunlun and other lubricant manufacturers and experts from the National Quality Supervision Department, the National Environmental Protection Agency, the National Quality Inspection Center, and the automotive engine industry on quality inspection of lubricants, quality and technical issues, quality management of lubricants production Monitoring and other aspects are discussed.
According to statistics, China’s car ownership now reaches 10 million, and by 2010 it will reach 100 million. With the gradual popularization of family cars and the continuous improvement of models, the awareness of car-protecting people is increasing day by day, which will strongly stimulate the expansion of the high-end lubricants market for vehicles. For domestic lubricant companies to enter the high-end market, they must first have a permit for product quality. Many people in the industry gathered to discuss in an all-round way how to “enhance the quality of lubricants and protect the interests of consumersâ€. Consumers are undoubtedly the biggest beneficiaries.
The unification of Marshal appears in this symposium, and it is enough to see the degree of emphasis on the unity of quality. Does this represent the unity of action that has always been known for its action and will launch a new offensive? After the meeting, the author interviewed Li Jia, general manager of Unipec. Li Jia analyzed that the rapid rise of the lube oil market from foreign brands to domestic brands of lubricants is still far from enough. In the market competition against foreign high-end lubricating oil products, only domestic lubricating oil brands are striving to improve the quality of oil products. The lubricating oil industry can enter the track of healthy competition. The market of high-end lubricating oil needs the joint efforts of domestic lubricating oil manufacturers to do it. it is good. Now capable lubricant manufacturers are constantly upgrading the quality of lubricants to meet consumer demand. "Unity" wants to do well, but also wants to make domestic high-end lubricants bigger and better.
Meet government needs and meet “higher†emission requirements
Lubricants are one of the four types of petroleum products related to the national economy and the people's livelihood. Since the oil market was fully liberalized in the early 1990s, well-known foreign brands such as Mobil, Shell, BP and Esso have dominated the domestic market for high-grade lubricants. After joining the WTO, the competition in the lubricants market has become increasingly fierce, and more foreign oil companies have joined the Chinese lube wars in the lurking war. For example, Germany's Flowserve, ConocoPhillips, and South Korea's SK have gradually added in the past two years. Big promotion in the Chinese market. Since 2004, the automotive industry has faced new requirements and requirements must meet Euro II emission standards, which puts forward requirements for the lubricant industry. At present, a large number of SF-class and CD-grade products used in automobiles cannot meet Euro II emission standards. The main reason for this phenomenon is that consumers do not have a correct sense of consumption, and it is because of price problems. To a certain extent, this results in most of the lubricating oil products for the SF and CD grades in the lubricants market in China. Many domestic manufacturers are producing low-grade lubricants.
Since 2004, Unipec has adopted imported hydrocracked base oils in a comprehensive manner, took the lead in the industry to completely cancel the production of products below the CD level, and to produce high-end lubricating oil products that meet Euro II emission standards, and to ensure product quality, Leading the world in optimizing the base oil and preferred additives. According to the domestic market conditions and consumer needs, we have launched targeted high-end lubricant brands such as "Leader", "Xiabubao", and "Touareg" that have achieved good results. The market responded and quickly occupied the market. With the approach of 2005, the unity will further increase the production of high-end lubricants.
Meet "manufacturer" requirements to meet "faster" product requirements
In the early 1990s, when a new car was introduced to the country, it would take 3-6 months or more to enter the country. Today, many new models that are listed on the domestic market are listed synchronously with foreign countries. For example, Shanghai Volkswagen sells foreign models POLO, GOLF. Introduced into China, and these latest models are all using the world's most advanced engine technology, such as turbocharger. Newer engines put new product requirements on lubricants and need to adapt to new engine requirements faster. Without exception, many new car's driving manuals indicate that the requirements above the API SF level are required. For example, Vios's driving manual clearly indicates the use of SL-grade lubricants, and Mazda 6 indicates that API SL-levels are also used. lubricating oil. This puts forward new requirements and what standards lubricant manufacturers use to test their own products. Since the beginning of the establishment of a unified factory, it has taken note of the synchronization with the international community. Reaching national standards is only the basis of product quality. All along, we have been reviewing our products with global API standards, and in order to comprehensively improve the quality of our products, we have uniformly spent a lot of money on the certification of major global factories. BMW, Mercedes-Benz, Volvo, Volkswagen, Mark, Man and other 16 factories certified.
In 2004, it unified to take the lead in starting the TS16949 certification program system in the lubricant industry. This is a management system that is recognized by automobile manufacturers all over the world. It has strict procedures for both suppliers and manufacturers. Its implementation ensures that the unified and major automotive manufacturers are in the same system platform, and also ensures that the uniform lubricant products are synchronized with the international upgrading. It is understood that the "unification" at the beginning of the formulation of the nine car oil supporting work goals ahead of schedule to achieve excess, OEM certification in the domestic lubricant manufacturers far ahead. Liu Automobile, Hafei, Dong'an, Great Wall, Chang'an, ZTE, Sanhuan, Lifan, Shangchai, Xinchen Power totaled ten manufacturers and opened their doors to “unified†lubricants.
Meet development needs and meet “stronger†industry requirements
80% of the profits from automotive lubricants come from the high-end product market. China's high-end lubricants account for 30% of the total market share of vehicle lubricants, but 78% of the domestic urban sedan is a foreign brand. Domestic brands only account for 22% of the market. Share. By 2005, high-end lubricants will account for about 50% of the market share of vehicle lubricants. Domestic lubricant manufacturers want to have a place in the high-end market, we must have a strong high-level products. With the development of the automobile industry, the continued popularity of family cars, and the continuous improvement of models, it will strongly stimulate the expansion of high-end lubricants. If the domestically-made lubrication brand is not bigger and stronger, then it can be imagined how large the market share can be. It is the responsibility of every domestic lubricant manufacturer to let every consumer understand the quality of domestic lubricants and jointly promote domestic lubricants to advance to the high end.
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