In 2011, the automobile market will be tilted towards mid-to-high end

According to the forecast, the growth rate of automobile production and sales this year will be about 10%. In 2010, under the effect of multiple incentive policies such as purchase tax preferences, trade-in replacements, car-to-country, energy-saving products, and other incentive policies, domestic automobile production and sales both exceeded With 18 million vehicles, it has hit a record high in global history and has once again ranked first in the world. According to the statistics released by the China Association of Automobile Manufacturers, in 2010, the national automobile production and sales were 18,264,700 and 18,016,900, an increase of 32.44% and 32.37% respectively year-on-year, with production and sales hitting record highs and setting a new global record.

Although last year's domestic automobile production and sales situation is so gratifying, Beijing's car dealers have already lamented the good days of "going it over." On December 23, 2010, Beijing issued a comprehensive measure to alleviate traffic congestion. Beijing will control the increment of automobiles through the use of Yaohao cards. The largest affected by this new policy is the use of nearly 500 4S stores and 7 second-hand cars in the capital. Car trading market.

A distributor of BYD stated that according to the current policy, if consumers participate in the yo-yo, it will not be easy to shake it to an indicator. He will be more cautious when buying a car, and he hopes to have a step-by-step approach. Of course, he will choose some more high-end models. Although users who change trains do not need to shake hands, but since they are changing cars, it is of course that the better they change, the better. In short, the focus of future market sales will be more inclined to high-end models, we are very worried about the market prospects of independent brands. A dealer in the second-hand car trading market of Zoomlion stated that the cost of the Yaohao to increase the cost of buying a car has increased. If a consumer who wants to buy a car wants to buy a car, he will never choose a second-hand car. Consumption will have a serious contraction.

In this regard, the industry's relevant experts analyzed that despite the limited impact of the relevant policies introduced by Beijing on the national auto market, the Beijing auto market has always been the “vane indicator” of the domestic auto market and has a strong demonstration effect in the country. After the introduction of the mega-car purchase policy in Beijing, some of the domestic congested cities have begun to explore relevant control measures. It is estimated that they are not limited to restrictions or restrictions on purchase. If several major cities begin to implement these measures, sales in the domestic automobile market will certainly With a sharp decline, will China's auto market again enter another inflection point? At the same time, Beijing's position as a “national car market leader” will also be rewritten. Major auto makers will shift their marketing focus to other big cities and second and third tier cities. Beijing is likely to become a window to promote its brand and display image. .

Prior to this, the data released by the China Association of Automobile Manufacturers showed that the domestic auto industry will continue to show good development in 2011. On the one hand, the domestic macro economy will continue to develop rapidly, and the urban and rural residents' living standards will increase steadily, and the process of urbanization and industrialization will accelerate. The export gradually recovered; on the other hand, a number of promotion policies, such as purchase tax concessions, have already been withdrawn. The demonstration effect of Beijing's purchase restriction policy will increase the cost of vehicles. The favorable and unfavorable factors as well as the possible uncertainties will have many impacts on the development of the domestic automobile industry in 2011. Therefore, in 2011, the growth rate of automobile production and sales is expected to be 10%-15%.

Experts suggest that dealers can also "live" by relying on after-sales service. "Actually, car wear parts such as bumpers, and automotive decoration business, their profits are not low; there are regular maintenance of the car, if the 4S shop can There is a steady stream of customers, and these revenues are very impressive for dealers.” For the “half of this year, half of the car dealers in Beijing will close down”, experts in the industry said that if you rely on sales of cars alone, the average monthly 20,000 The index of vehicles, on average, only 40 vehicles per 4S shop, is obviously a loss to earn. “But if dealers can shift their focus from sales to after-sales, relying on after-sales service can also make dealers 'live' very well.”

Relevant statistics show that the sales profit of automobiles accounts for only about 20% of the profits of the entire automotive industry. The profits of auto parts account for 20%, and the remaining 50% to 60% of profits are generated in the aftermarket services.

“The automobile purchase restriction measures will definitely eliminate some dealers, but for those car dealers that have been established for a long time, have accumulated a large number of customers and have relatively complete services, this may be another opportunity. They provide high quality Value-added services can also benefit the most,” said the industry’s relevant experts. At the same time, due to the large number of new models and relatively cheap prices in the Beijing auto market, it is very attractive to the foreign owners around Beijing, such as consumers in Northeast China, Hebei Province, Shanxi Province, and Inner Mongolia Autonomous Region. They all prefer the Beijing auto market for buying cars.

“The same is true for used cars.” The expert said that the used cars in Beijing are full of used maintenance records and their vehicle conditions are relatively good. They are also more popular in the field. The used cars bought by the outsiders account for about two-handed vehicles. About 20% of the vehicle trading volume. “Especially with Beijing as the core and around 4 hours’ drive to reach the area, it should be a key area for Beijing dealership business.” It is learned that many second-hand car dealers in Beijing have responded to the “cold winter” trade in used cars. Prepared to operate in other places, some automobile trading markets have started to open up channels for dealers in an organized manner, and established sales networks and platforms in the foreign automobile trading market.