Hongyan intelligent lighting control system is favored
Modern tools such as voice control, mobile phones, and IPAD can control the switch, light and dark of the network control indoor lighting. At the Guangya booth, Hongyan staff showed the latest LED smart home lighting control system to the senior workers.
This is Hongyan's latest smart home system, which is an upgraded version of smart lighting. It is completely customized according to customer needs, and the average family can accept it. Generally, the small three-bedroom, 1-2 million yuan is enough.
The space intelligent lighting control system for LED home lighting can be said to be the highlight of major exhibitions in the past two years.
As early as 2009, Philips began to open a home lighting experience museum in China. This year, it highlights the experience of LED home products. Domestic brands such as Hongyan, Qinshang, and Opus have been striving for outstanding performance in LED home lighting.
In the past, the traditional overall home lighting concept refers to the main products of home lighting through the expansion of the product line, and according to the different scenes in the family life, through the configuration of the lamps to achieve the corresponding lighting environment.
Wu Yulin, general manager of Foshan Kaixi Lighting, who proposed the concept of LED mood lighting, said: LED overall home lighting concept refers to the full application of energy-saving and low-carbon LED products to ordinary households to meet the lighting needs of consumers in various places. And the functions of different LED products are matched to each other to create a lighting environment in different family scenes.
The reporter found in the terminal market research that LED home lighting products are no longer the concept that enterprises create for display. With the decline of LED prices and design innovation, LED lighting is gradually becoming the mainstream of home lighting.
In the field of decorative lighting, LED technology has matured, and it can be popularized in crystal lamps, chandeliers, floor lamps, and table lamps. Basic lighting such as downlights and ceiling lamps are even more important. On the other hand, more and more companies are working with developers to get involved in the installation of LED lighting products in advance in hardcover rooms.
During the national tour of 2013 high-tech products from March to May this year, the author visited nearly 40 professional lighting stores in 12 large and medium-sized cities such as Hangzhou, Linyi, Nanjing, Kunming, Chengdu, Chongqing, and more than 80% of dealership stores. There are LED home lighting products for sale, even in the stores of crystal, European and other lighting stores, there are many products with LED light source.
Sales stores generally believe that although consumers do not know much about LEDs, in recent years, the frequency of LEDs appearing in the media is too high, and everyone has to pay attention to it, so when looking at the lights, they will actively ask for LED lights.
We will redesign the market for modern home lighting according to the characteristics of LEDs during the year. Zou Hui, director of Xintel Lighting Market, analyzed the reporter.
The relationship between home lighting and LED is firstly the replacement stage, that is, replacing incandescent lamps, fluorescent lamps, etc. with LED lights; then entering the stage of special market, some LED special lamps gradually appear, and research and development based on the LED lighting law is carried out, and The LED's more advantages come into play; the third stage is the architectural lighting stage, which integrates the light source into the building and places it in the right place to illuminate the space. Zou Hui said.
On the other hand, design is an important vitality and profit growth point for LED home lighting. As we all know, LEDs are mostly used in commercial lighting, so they are mainly simple and practical in design. In home lighting, in addition to lighting requirements, aesthetics is a very important factor. It can be said that many families are the first to The appearance of the look and feel of the choice of lamps.
Qin Zeyu, deputy general manager of Yinghui Lighting, said: Yinghui Lighting put the design of the product at the forefront when it launched the LED home brand this year, and creatively applied the classic design of the lantern to the LED home products. Therefore, its products are very fashionable in appearance and design.
Channel bottlenecks Since 2006, the real estate market has begun to erupt, and the concept of overall home lighting has been heated up in the lighting and lighting industry. More and more home lighting companies are integrating cross-domain of product lines. Nowadays, LEDs are coming, and companies that have created the first brand of LED home lighting or the first brand of LED home ceiling lamps have also appeared.
At present, LED home lighting products of most dealers on the market still come from the transformation of traditional whole home enterprises. Zou Hui, director of Xintel Lighting Market, said that because of the broad line of home lighting products, it is difficult to produce all LED home products based on the strength of the company. Therefore, LED home lighting companies mostly produce some products themselves. The OEM is OEM.
However, the OEM model also has fatal flaws, and the brand's control over product quality is weak. Therefore, it is very important for brand owners to negotiate and communicate with manufacturers. All of these have led to a significant increase in corporate inventory pressure and a weak capital chain. Once the market is in a downturn or other turmoil, the crisis facing the company is self-evident.
But if you don't have enough product lines and can't support the capacity of LED home stores, dealers will choose other LED home brand cooperation, which will directly lead to weak channels. A marketing director said helplessly.
Moreover, the number of small and medium-sized LED home lighting enterprises has increased, and the second and third-line brands are facing tremendous pressure. The homogenization of products and the homogenization of marketing methods of various enterprises have the influence of the state on real estate regulation and control. The actual sales growth of lighting companies is not large.
In terms of marketing, the means are basically the same, there is no innovation, and the execution power of these enterprise marketing personnel is different. Most of the enterprises' investment and return in the market are not proportional, and the effect is minimal.
Even if there are only a few classic LED home products business days are not good, a company CEO told reporters: At present, their LED home ceiling lamp single product sales outlets reached 1,000, but the annual sales is only 80 million yuan The average monthly sales volume of a single store is only a few thousand yuan. Compared with the decoration subsidy and the rebate commission, the return period is too long.
According to the reporter's interview survey: More than 80 manufacturers feel that the current LED home lighting enterprise channel construction faces two major problems: how to continuously and effectively increase the sales of single stores; how to efficiently manage the sinking channel network to achieve the first and last echo.
In the face of flooding home lighting companies, businesses are also very confused. Since last year, I heard a lot of calls from LED companies to build hundreds of thousands of home-made stores. Whether it is hype or gimmicks, it is obvious that the pace of LED enterprise market expansion is accelerating.
Most of these companies will increase their investment in marketing expenses this year, and will focus on the second- and third-tier markets where real estate is still active. This is different from the more luxurious and ornamental categories of crystal lamps (focus on the first and second-tier markets). However, the huge scale of channel development and deep penetration have become huge costs for enterprises.
The product, image and experience can be said to be three carriages that drive the profit of a single store. The other two key points in the development of LED home lighting channels are: inventory and logistics. Domestic distributors take the goods as scattered, and most of the inventory pressure can only be borne by the manufacturers, ranging from three to five million to more than one or two million. Yu Zaosheng, chairman of Guanhua Lighting, told the reporter.
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