Frequently upset! Major changes in pickup sales in June and the first half of 2018

To ask what is the hottest thing this summer, the answer must be the World Cup!

On June 14th, the fans who waited for four years were ready to prepare the melon seeds and crayfish. The US team started the World Cup, but after the start of the game, there seemed to be something wrong with this much-anticipated football feast. Argentina went home. Portugal went home, Spain went home, and even the defending champion Germany was killed by South Korea early. The top teams that won the championships were all upset. The fans cried and teamed up to "sit on the roof."

With the approaching of the World Cup finals, China's pickup network also obtained industrial sales data of domestic mainstream pickup truck enterprises in June and the first half of 2018. The history of browsing the data is very complicated, and there is only one sentence in the head, and the sales of pickup trucks are actually It’s cold!

In the first half of 2018, the monthly sales trend of the domestic pickup truck market was high and high, especially in June, a beautiful appendix, which was a satisfactory ending for the first half of the year. So, what is it that makes Xiaobian so unsettled? Before the formal analysis, Xiao Bian couldn't help it. Let's draw a key point for everyone. The three highlights of domestic pickup sales in June are as follows:

First, the Great Wall pickup and Jiangling pickup are tied!

Second, SAIC Chase T60 strong into the semi-finals, called the biggest black horse of the year!

Third, the sales volume of pickup trucks surged by 258.3%.

Are there other highlights? Have!

In June 2018, 15 pickup trucks nationwide sold 39,476 units a month, a year-on-year increase of 32%; cumulative sales in January-June were 220,564 units, an increase of 14.4% year-on-year. Xiaobian further combed the sales of various brands and models, the specific data and ranking are as follows:

Pickup brand sales ranking

Pickup truck sales ranking

As can be seen from the above table, after maintaining the ultra-high-speed growth for more than a year, Jiangling domain tigers will zoom in again. In June, the monthly sales of domain tigers exceeded 5,000, an increase of 88% year-on-year. This is a new breakthrough in the sales of domestic pickup trucks after the Great Wall Winds 5, and Fengjun 5, which has won the championship for many years, finally ushered in a rival. In addition to the outbreak of the domain tiger, the Jiangling Collection of 4,000 yuan was added to the fire of the JMC pickup truck. The good sales of 3,068 vehicles in a single month made the overall sales of Jiangling pickups as high as 8,318 vehicles in June, and the pickup industry. The Great Wall has basically played a tie.

Of course, from the overall sales in the first half of the year, the Great Wall pickup truck sold a total of 65,033 vehicles, still sitting firmly on the throne, but compared to the Jiangling pickup brothers, the Great Wall still uses the practical Fengjun 5 as the main product, the former third runner The performance of Fengjun 6 has not been satisfactory since its opening, and sales have declined in June and the first half of the year. However, the recent personnel changes in the Great Wall have released the signal of attaching importance to the pickup truck. In addition, users have high expectations for the mysterious high-end pickup truck of the Great Wall. Obviously, the battle for the top and bottom of the pickup market will be even more exciting.

If Jiangling and the Great Wall are tied together, and people have the feeling of "staying in the clouds and seeing the moon", then the performance of SAIC Chase T60 in this sales game is no less than the genius of the World Cup. The younger Mbape, fame with amazing achievements and unlimited potential in the young body.

In June, SAIC Datong T60 sold 2,762 vehicles in a single month, a year-on-year increase of 176.2%. It is among the top four pickup trucks. It is only slightly weaker than the third Jiangling Collection. The export volume of 1633 vehicles is the pressure on the Great Wall and become a domestic pickup truck. The first spokesperson in the overseas market, and here, the T60 took only 14 months.

In fact, it is not surprising that the T60 is among the top four. It is only that such a fast speed is rare, and even many car companies are caught off guard. Just like the powerful and energetic Mbape, the infinite possibilities of the T60 in the future are the places that the market expects.

The performance of the 骐 系列 series pickup truck in June can be described as a model of sales counterattack. The sales volume of 骐铃T5 in a single month was 1,237 units, an increase of 377.6% year-on-year. The sales volume of 骐铃T7 in a single month was 1,092 units, an increase of 179.3% over the same period of last year. The position of the crown and the runner-up has boosted the overall sales growth of the first-half sales of the bell. For a long time, the Belle T5 has been favored by users with the advantage of “low price and high quality”. In June, the new Tio PLUS T7 PLUS equipped with the upgraded version of Jiangxi Isuzu Power was listed at the same time in the 100 cities nationwide, and a series of high specification offers opened up new The price promotion model also prompted a new round of hot sales.

Also taking a step forward in the rankings are Jiangxi Isuzu Ruimai and Zhengzhou Nissan Navarre. Ruimai is one of the most aggressive pickup trucks in recent years. In June, it was promoted to the fifth place with 2236 vehicles and a 66.6% year-on-year increase. It achieved a new breakthrough in sales; Zhengzhou Nissan Navarre has been listed soon, but it has been The performance was steady. After the top 10 sales in May, it rose to the ninth place in June with 1563 vehicles.

In addition, Jiangxi Isuzu D-MAX, ZTE lord, Zhengzhou Nissan Ruiyi also handed out beautiful transcripts, double-digit year-on-year growth contributed to the increase in sales in the first half of the year; veteran Futian Tulu, ZTE Weihu, Huanghai N2 However, they have shown different degrees of decline. However, these brands have launched new models in the first half of the year, and the second spring is likely to appear in the future.

From the sales data in June and the first half of the year, it can be seen that the situation of “top-heavy” in the domestic pickup market is breaking. In addition to Jiangling’s catching up with the industry’s big wall, the above brands include Vodafone, Zhongxing Auto, Zhengzhou Nissan and Jiangxi Isuzu. In the middle of the rankings, the progress has been remarkable, and the sales volume has also been very tightly bitten. Some rankings even differ by a few dozen. This is an inevitable trend under the benign competition in the domestic pickup market.

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