China's battery industry ushered in a new turning point how to break through the brand

During the period when the country vigorously advocated the development of new energy, the national “one-two-five” plan also put low-carbon energy conservation on the agenda. The battery industry, as the leading industry in the new energy industry, will surely usher in new growth opportunities. For those first-line brands that are already in a leading position, under such a market environment where the system and regulations are not perfect, how to achieve another breakthrough will be the top priority for consideration in a relatively long period of time.

Lead-Acid Batteries Can Continue to Lead Under New Environment

Lead-acid batteries are the mainstay of the battery industry. Lithium-ion batteries were used to seize the limelight for some time because lithium-ion batteries have superior performance and wide range of uses. Compared with lead-acid batteries, they have high energy density, long cycle life, and self-discharge rate. Small, no memory effect and green environmental protection and other outstanding advantages.

In addition, in the state's latest subsidy policy for new energy vehicles, the clear subsidized power battery does not include lead-acid batteries, and lithium-ion batteries are the biggest beneficiaries at the policy level.

Does this mean that lithium-ion batteries will replace lead-acid batteries as the main force in the battery industry? According to industry experts, if lead-acid batteries are replaced, it means that the domestic battery industry will face major injuries. At present, lead-acid batteries have occupied half of the battery industry. Lead-acid batteries are the main production projects in domestic enterprises with large scale and competitive strength. For example, the first-line brand Chaowei has grown rapidly with its lead-acid battery, and it has also established cooperation with more than 20 auto companies and used its lead-acid battery as a power source for new energy vehicles.

From the establishment of cooperation between many car manufacturers and Chaowei, we can see the future development of the battery industry. China has accumulated decades of lead-acid batteries and has relatively mature experience in technology and applications. The lithium-ion battery technology has not yet reached the mature application, so many industry experts frankly, lead-acid batteries in the next 20 or 30 years, can not be replaced.

However, the national policy of negating lead-acid batteries also reflects the technical bottlenecks of lead-acid batteries, so the front-line brands should speed up the technological process, break through the technical bottlenecks, solve the pollution injury, and constantly improve the industrial level, drive the battery industry in a new environment Speed ​​up development.

How foreign brands invade domestic companies to counterattack and break through

In the favored form of domestic battery industry, not only domestic companies are eager to try, many foreign companies are also targeting the Chinese market, trying to gain a share. As there is a significant gap between China's battery industry and developed countries, some high-end application markets have been monopolized by foreign products.

According to industry insiders, through the two-year technological innovation, the technology gap between the domestic battery industry and foreign companies has been significantly reduced. Both in terms of product performance and in low-carbon environmental protection and pollution control, have made breakthrough progress.

The invasion of foreign brands, which is undoubtedly a big shock for China's battery companies. For domestic enterprises, especially for first-line brands such as Chaowei, continuing in-depth technological reforms are still the focus, but at the same time of improving technological innovation, they should also focus on innovation in marketing models, establish in-depth cooperation with upstream and downstream manufacturers, and improve customers. Viscosity, to avoid the domestic battery industry to the "restrained by people" path.